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Battlefield 3 Pre-Orders Roughly On Par With Black Ops

Well, most analysts expect Modern Warfare 3 to outperform its predecessor Black Ops – both in terms of pre-orders and sales – but analysts Cowen & Company are claiming that Battlefield 3’s pre-orders are doing incredible numbers, roughly on par with Black Ops last year.

It says a lot about a franchise that is really taking the fight to the Call of Duty franchise, and perhaps a lot about disillusionment with the Call of Duty brand – It also says plenty about Battlefield’s brand penetration among less ‘core’ gamers. People are seemingly well aware of Battlefield 3 and aware of the hype surrounding it.

BF3 pre-orders on a par with Black Ops [Eurogamer]

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