You get a Borderlands 2! You get a Borderlands 2! This is Randy Pitchford and other top people from Gearbox Software giving away a copy of Borderlands 2 to every one of the 900 people who showed up at their community panel at PAX. Everyone got a card that includes a redemption code for the game (redeemable when the game launches.)
Randy then made everyone take an oath, which you need to see and hear to believe. It was a madhouse. (Good thing I had my camera!)
Technically, they said that Borderlands 2 publisher 2K Games was giving the games away, but it was clear that this was a gift inspired by Gearbox, one that went over pretty well. The codes are valid in the U.S. only, though Pitchford said he hopes to be able to accomodate non-U.S. attendees as well.
Neo-Kaiser
Monday, August 29, 2011 at 10:33 AMWhat I’ve learned from Mortal Kombat is that anything limited to America doesn’t make any difference besides a new account.
Luke
Monday, August 29, 2011 at 10:34 AMYep… and how many of these are going to end up on Ebay?
Chazz
Monday, August 29, 2011 at 10:38 AMSo they’re doing a region locking thing for the PC version or is it strictly just for these codes?
crb
Monday, August 29, 2011 at 10:55 AMThis is fantastic publicity for 2K Games….great idea!
Matthew K
Monday, August 29, 2011 at 11:05 AMFor the record, the code gets shown on camera Stephen Totilo’s and it’s already been taken. Still no confirmation on whether it was SUPPOSED to be a giveaway, lol.
Taylor
Monday, August 29, 2011 at 12:08 PMNot only a brilliant publicity idea, but very well executed.
Make the audience embrace a company, repeating praise they mightn’t say otherwise, and make them enjoy it? Genius!
Steve
Monday, August 29, 2011 at 8:40 PMYeah, good move. All these lose is some server bandwidth while generating a lot of goodwill. It costs them a fraction of Oprah physical gift shows.
That said. I have the feeling if Oprah announced that everyone in the room was getting a downloable ANYTHING, her audience of menopausal women would go ballistic.
“WHAT!? I CAME HERE FOR AN IPHONE!”