Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the “Long Live Play” marketing campaign.
Last week PlayStation 3 advertising fans were concerned by Twitter reports that celebrity spokesmodel Kevin Butler had left Sony for Economy Flooring, his uncle’s flooring startup. Luckily for Sony ad-fans, Economy Flooring only exists in Butler-space, and now it doesn’t exist at all. Jack Tretton is once again the boss of him.
Taking a cue from Butler’s inspirational speech from E3 2010, “Long Live Play” is a celebration of the gamers that will be advertised at during the campaign. It replaces the “It Only Does…” campaign, which got a little out of hand during the PlayStation Network hacking incident earlier this year.
Long Live Play [PlayStation Blog]
M1557
Wednesday, August 31, 2011 at 8:34 AMGod damn i hate advertising, but i love the k-but.
Rod
Wednesday, August 31, 2011 at 10:04 AMYou know, a flaming crossbow would make for a nice bundle item, Sony…
Ad
Wednesday, August 31, 2011 at 10:43 AMI have a PS3, but KB could convince me to buy 3 more in a heartbeat.
Stephen
Wednesday, August 31, 2011 at 8:01 PMGood ad, disgusting company.