Mixed Messages In Battlefield’s Chain Of Command

One day before Electronic Arts’ reorganisation, Patrick Bach, the DICE executive producer of Battlefield 3 said an annual publishing schedule “will eventually kill the franchise“. A day later, EA’s top general had a somewhat different tone.

“Focusing on… year-round business” does not necessarily mean a new title every year. A connected, persistent experience is a company-wide priority, certainly one that Peter Moore, the new chief operating officer, will bring to the table. But with Call of Duty releasing every year, it certainly sounds like EA wants to meet that head-on.

Discuss

(16 Comments)
  • [–]

    Matt

    Saturday, August 6, 2011 at 10:36 AM

    How are the comments conflicting? “Year-Round” clearly refers to the use of Map Packs and DLC to people buying/playing BF3 all year.

    • [–]

      Gorhob

      Saturday, August 6, 2011 at 11:42 AM

      Agreed, I think someone is a little confused.

      • [–]

        Reign

        Saturday, August 6, 2011 at 1:05 PM

        You two have just given someone from EA the benefit of the doubt.

        E… A.

        • [–]

          Reoh

          Saturday, August 6, 2011 at 4:16 PM

          +1

    • [–]

      Gray

      Sunday, August 7, 2011 at 2:27 PM

      That is worse by far.

      • [–]

        Ron

        Monday, August 8, 2011 at 10:33 AM

        What supporting games after they release them. Yeah sounds bad man. Why would I want updates for my games, Many of which are free map packs and paid expansions. Which are worth the money much more then some of those map packs for COD.

  • [–]

    limp[z]

    Saturday, August 6, 2011 at 11:02 AM

    Really? So I guess this’ll be the next IW vs Activision debacle?

    I really hope I’m misunderstanding the use of “year-round” here, because at the moment, it sounds as though they are going to drill their IP’s into the ground with yearly releases.

    Why would they change “Fewer, Better, Bigger” to “More, Crapper, Smaller?”

  • [–]

    StaplerPirate

    Saturday, August 6, 2011 at 11:42 AM

    Ahem… They are obviously referring to their new plan to alternate each year between MoH and BF games.

    • [–]

      Warlok

      Saturday, August 6, 2011 at 3:05 PM

      If only they could make a good Medal of Honour game, we would be set.

      • [–]

        Baron

        Monday, August 8, 2011 at 8:35 AM

        Play medal of honor directly after playing homefront and you’d retract that statement

  • [–]

    asdf

    Saturday, August 6, 2011 at 2:38 PM

    The trick here is obviously getting EA/DICE to speak out more regarding BF3 in attempt to correct this article. :D

  • [–]

    Akra

    Saturday, August 6, 2011 at 4:51 PM

    There is a stark difference between “Year-Round” and “Yearly”

  • [–]

    Braaains

    Saturday, August 6, 2011 at 5:59 PM

    Do EA actually own DICE and/or the Battlefield IP? Or do they just publish them?

    • [–]

      Cam

      Sunday, August 7, 2011 at 2:25 AM

      Both, they own and publish DiCE games.

  • [–]

    Cam

    Sunday, August 7, 2011 at 2:26 AM

    Who would know what they’re talking about more, the game dev’s or the company that owns them *facepalm* DiCE put some money aside and go solo please

  • [–]

    Lobo

    Sunday, August 7, 2011 at 10:53 PM

    Oh good. More brown…

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