"This technology is about increasing the relationship between you and us, " Gearbox president Randy Pitchford said as he announced the patch at a Gearbox panel at PAX. The new tech will send data back to Gearbox, letting them know "which guns suck", which areas aren't being visited and other info that, presumably, Gearbox can tweak.
"This will allow us to make better games," he said.
It wasn't clear if this tech would allow Gearbox would be able to use that data to update the first Borderlands, will influence the second or will actually allow Gearbox to track Borderlands 2 play habits and keep that game in a constant state of improvement even after it has launched.
The addition of Steamworks support, Pitchford said, will help people not lose their saves, which people will be able to save in the cloud.