In this teaser trailer for a full length ad to run on US television from September 27, rapper Jay-Z explains that while Battlefield 3 does have (at least) “99 Problems”, not one of those problems is a bitch. And here we were all worried!
But when EA’s Battlefield team teases something, there’s generally something interesting waiting on the other end. My guess? Jay-Z is lying to us, and one of Battlefield 3‘s problem is indeed bitches.
Damian
Saturday, September 24, 2011 at 10:53 AMDamn female canines.
Ryan
Saturday, September 24, 2011 at 10:53 AMThe author massively screwed up this article.
Ryan
Saturday, September 24, 2011 at 10:54 AMDidn’t even take two minutes to understand the underlying message of WHY they picked that song and what it actually MEANS.
N0NEoftheAB0VE
Saturday, September 24, 2011 at 12:57 PMGiven that Jay-Zs cover is a pale imitation of the Ice T original I’m a bit scared to think what it means.
Andy
Saturday, September 24, 2011 at 10:59 AMwhat a terrible trailer just makes me not want to purchase the game. wish they would just concentrate on making awesome ones like the Caspian Sea on instead of trash talking MW3.
Clancy
Saturday, September 24, 2011 at 11:16 AMAndy, *Caspian Border
desallis
Saturday, September 24, 2011 at 12:48 PMso battlefield 3 is Fiddy (50) cent to Modern warfares eminem?
Bring back more of that distorted industrial music that was in the Caspian sea please.
It evokes the gritty reality of combat, unlike this trailer which evokes wearing pants that don’t fit so well.
so the underlying message is “my apologies good sir, I am too busy pawning noobs to have concerns for the fairer sex”
desallis
Saturday, September 24, 2011 at 12:51 PMAnd if you don’t get the fiddy cent reference you really should play bad company 2
http://www.youtube.com/watch?v=8bll8v_0diU
Jowpesh
Saturday, September 24, 2011 at 2:13 PMHahaha that was great, thanks for linking.
Khuntza
Saturday, September 24, 2011 at 4:22 PMI can’t wait for this game, but if its like previous Dice releases it will in fact have 99 problems on day one.. CTD’s incoming!
carter
Saturday, September 24, 2011 at 4:33 PMwhat the hell was this about? but yeah like posted above, BF3 will have 99 problems on day one. shotgun snipers, lawl.
popcultured
Monday, September 26, 2011 at 5:13 PMAgree. Bad marketing.
Wayno@War
Saturday, September 24, 2011 at 6:19 PMI don’t need Jay-Z to convince me to buy a video game. Least of all Battlefield 3. This shit is locked in yo.
Benjamin Sutton
Saturday, September 24, 2011 at 8:38 PMA brilliant social commentary on how female soldiers should not serve on the front line. :P
BF3 can’t come soon enough.
lol
Saturday, September 24, 2011 at 9:53 PMId say its a reference to the noobs complaining about the beta