Steven Addison talked a rep for US media company Clear Channel, owner of this digital billboard in his neighbourhood, into displaying this image for a brief time for free. There are many creative and, well, uncomfortable submissions in the official forum thread. If any of these could get someone a key, Addison’s should do it.
DotA 2 Billboard by Ninjelephant [Neutral Creeps via Joystiq]
SunSkorpion
Monday, October 3, 2011 at 4:20 PMNetworking FTW!
Sam
Monday, October 3, 2011 at 10:47 PMI see that and think Networking ftl : /
Fairness ftw!
Mase
Monday, October 3, 2011 at 5:14 PMIf this guy doesn’t get a beta key I’ll be very disappointed in Valve
Cats
Monday, October 3, 2011 at 9:03 PMHaha me too
El Phantasmogoro
Monday, October 3, 2011 at 5:49 PMThis sure is a Thing.
Man… some people really like DOTA
jerpderp
Monday, October 3, 2011 at 7:17 PMphotoshop?
Kid
Tuesday, October 4, 2011 at 1:06 AMThats what I thought. It’d be so much easier.
manic2k
Tuesday, October 4, 2011 at 2:54 AMDeff photoshop.
Lolwut
Tuesday, October 4, 2011 at 6:26 AMAlthough i would scream photoshop as well, but the actual cost of “renting” a billboard is not that high, moreover its a one shot like this, still in the hundreds though
Tigerion
Tuesday, October 4, 2011 at 1:14 PMIf you read the blurb, he talk a rep into doing it for free. It is a digital board and it was “displaying this image for a brief time for free.”
Sounds like he just got hold of a fellow gamer who managed to slip it through