THQ might be closing local studios in a bid to tighten its belt, but that hasn’t stopped its local PR from spending $10,000+ on an eyebrow-raising marketing stunt this past Thursday in Redfern, NSW.
According to mumBRELLA, THQ deployed a cadre of women in securely-fitted attire to dispense free petrol to passing motorists on Cleveland Street. The free fuel bonanza, which started at 6am, lasted a mere three hours, its sole purpose to promote THQ’s upcoming title Saint’s Row: The Third.
Three hours of marketing doesn’t sound like much, but the incident not only got the police involved to handle the not-at-all unexpected traffic stickiness, but appeared on the likes of Today Tonight and Sunrise. Magnum PR, the company that organised the stunt, estimates $350,000 worth of coverage came out of the thing.
I’m certainly not helping by writing this post, obviously.
I guess THQ is making sure every buck counts, and dressing women up in tight-fitting clothes and giving out free petrol is certainly one of the more blatant ways of going about it.
Image: Dominic Loneragan