Redfern Host To Skin-Tight Saint’s Row Marketing Stunt

THQ might be closing local studios in a bid to tighten its belt, but that hasn’t stopped its local PR from spending $10,000+ on an eyebrow-raising marketing stunt this past Thursday in Redfern, NSW.

According to mumBRELLA, THQ deployed a cadre of women in securely-fitted attire to dispense free petrol to passing motorists on Cleveland Street. The free fuel bonanza, which started at 6am, lasted a mere three hours, its sole purpose to promote THQ’s upcoming title Saint’s Row: The Third.

Three hours of marketing doesn’t sound like much, but the incident not only got the police involved to handle the not-at-all unexpected traffic stickiness, but appeared on the likes of Today Tonight and Sunrise. Magnum PR, the company that organised the stunt, estimates $350,000 worth of coverage came out of the thing.

I’m certainly not helping by writing this post, obviously.

I guess THQ is making sure every buck counts, and dressing women up in tight-fitting clothes and giving out free petrol is certainly one of the more blatant ways of going about it.

Image: Dominic Loneragan

Police, free petrol and gangsterettes used in marketing stunt for new video game [mUmBRELLA]


The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.

Comments


36 responses to “Redfern Host To Skin-Tight Saint’s Row Marketing Stunt”

Leave a Reply

Your email address will not be published. Required fields are marked *