EA & BioWare Force-Push The Old Republic Into New York City’s Times Square


It’s a popular if tired trope to cast the bankers, traders and other functionaries of the financial industry as big, bad guys. So, either the EA execs who gathered at the NASDAQ this building to ring the trading service’s opening bell this morning were there to cleanse the site of evil or showed up to consolidate their own malevolent power.

These shots from the event show BioWare founders Dr. Ray Muzyka and Dr. Greg Zeschuk dressed up in Jedi robes, along with a contingent of Stormtroopers. The doctors didn’t engage in an all-out lightsaber duel but they seem to be in contact with the oneness of all things. Check back later for some of the things BioWare’s founders have to say about The Old Republic and the company’s future projects.


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