Five different cereals, five different games. In celebration of the 40th anniversary of video game pioneer Atari, General Mills and Target have teamed up to deliver specially marked boxes of Cheerios, Cinnamon Toast Crunch, Honey Nut Cheerios, Cocoa Puffs and Lucky Charms. On the front, delicious cereal. On the back, Asteroids, Centipede and more come to life through the sort of fun activities you cared about back when the Atari 2600 was the bee’s knees.
I’m not much for cereal these days, but I might consider making an exception in this case. Besides, as a new parent, I am legally obligated to buy Cheerios and stuff them between the couch cushions and about the floorboards of my car.