'We're Very Far From Seeing Everything The PS3 Can Do.'

What’s happened in the business of video games this past week …

QUOTE | “We’re very far from seeing everything the PS3 can do.” — David Cage, designer of Heavy Rain, talking about the still untapped horsepower of the PS3.

QUOTE | “Traditional developers are scared.” — Colt McAnlis, Developer Advocate for Google, talking about how game developers feel about the the mobile, social and web game markets.

QUOTE | “We look at a billion as a very doable number.” — Rob Dyer, head of platform partners at Zynga, talking about the number of players Zynga expects to have in the future.

STAT | 20 per cent — Amount US retail sales of video game hardware, software and accessories at retail dropped for February 2012 sales.

QUOTE | “We totally ignore adults out there.” — David Cage, talking about how most companies are making video games for the audience of kids and teenagers.

QUOTE | “Make games that a Zynga couldn’t clone.” — Tim Sweeney, Epic CEO, talking about the strategy that indies need to follow in creating games.

STAT | 80 per cent — According to Spry Fox CCO Daniel Cook, that’s the proportion of developers working for studios that copy the success of others.

QUOTE | “The customer is basically saying they think we’re greedy.” — David Jaffe, designer of Twisted Metal, talking about how consumers feel games are too expensive.

STAT | 39 million — Total number of Wii consoles sold in the US in the product’s lifetime, according to Nintendo.

QUOTE | “Any publisher who says that they don’t worry about burnout is probably not being honest.” — Tony Key, Senior Vice President of sales and marketing at Ubisoft, talking about whether the success of the Assassin’s Creed franchise will continue.

QUOTE | “I think we’ll do another big game again.” — Tim Schafer, designer of Psychonauts, on whether his Double Fine Productions will be doing another big budget AAA project.

This Week in the Business courtesy of

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