In Real Life

Australian Artists Create A Perfume That Smells Like Opening Apple Products

This is one of those things that’s just so pathologically stupid that you can only hope that it’s satire. MacWorld Australia reports that three Australian artists have created a new perfume designed to replicate the smell of opening a MacBook Pro for the first time…

Don’t get me wrong, I like the smell of opening products for the first time. It’s a purely cognitive connection — it reminds you of all those times you opened something new, the excitement of it — but it’s a real pleasure. I don’t know if that pleasure is a positive thing. Most likely it’s a by product of rampant consumerism, and the fact that a perfume attempting to bottle that smell is being released is utter insanity.

Unless it’s satire. Please let it be satire!

Apparently those involved have gone to extreme lengths to replicate that smell — getting samples of the glue, plastic, rubber and paper used is Mac packaging.

Man, this world is a weird, weird place.

Scent of Apple: MacBook Pro fragrance created [Macworld]