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Rockstar Marketing Maven Exits The House Of Grand Theft Auto

Alex Moullé-Berteaux, the head of marketing at Rockstar Games, is out after five years at the company. While some may tie this to the perception that the well-reviewed Max Payne 3 has not proven to be the blockbuster of a Grand Theft Auto or a Red Dead Redemption, Rockstar says the split was amicable and not tied to sales.

“After five years with Rockstar Games, Alex Moullé-Berteaux has resigned in order to pursue his own personal projects,” a spokesperson said. “Alex was a highly valued member of the Rockstar family, and we wish him all the best in future endeavours.”

Rockstar continues to promote Max Payne 3 and expand it with downloadable content that’s supposed to run through the fall. Next for them seems to be Grand Theft Auto V which will be promoted to gamers with a new Rockstar marketing man or woman at the helm.


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