Japan's Resident Evil Restaurant Has More Hot Pants Than Zombies

Didn't you hear? Today, Capcom is opening a Resident Evil cafe and grill in Tokyo. The Biohazard Cafe and Grill aims to transport diners into Raccoon City and the world of Resident Evil. It will have RE themed food, replica props and dancing girls. Because there are so many dancing girls in RE.

Besides the assorted RE artifacts that line the walls, there's a one-to-one scale Tyrant that was crafted by the special effects house that creates the tokusatsu costumes for Toei's superheroes.

Thanks to 3D projection mapping, the statue comes to life, and the restaurant's staff, dubbed S.T.A.R.S ANGELIQUE, shoot at it with phony S.T.A.R.S. guns as part of a in-house performance that also includes dancing. Just like the games!

The Biohazard Cafe and Grill will only be opened a year. It's a limited time only establishment — which is one — if not expensive — way companies in Japan sometimes launch new products. These types of promotion are an easy way to see PR in motion and are something tangible companies can point to and say, hey, we are really promoting (insert product name)!

But it's more than that. Japan loves "for a limited time only" products. Stroll through a Japanese supermarket and you'll be overwhelmed with "for a limited time only" ("gentei" or 限定) chips, cookies, soft drinks — and more. For this RE cafe, part of the selling point is that this can only be experienced for a limited time only — so you better go soon!

Capcom is no stranger to these types of promotions. Besides creating its own bar (which already offered RE inspired brains), it's partnered with a variety of restaurants to promote everything from Street Fighter to Monster Hunter. Once, it even collaborated with an airsoft gun bar for a Resident Evil promotion.

While there are probably more sensible ways to promote Resident Evil 6, there is nothing sensible about a one-to-one scale Tyrant and dancing ladies. And that's OK.

Top photo: 4Gamer [Gallery photos: 4Gamer, ファミ通, Game Watch, インサイド)


Comments

    MMmmm... Daily Baccoon, my favourite.

    All of those girls are below average to be honest, I really tried to like even one of them.

    Have to worry about the undertone of all these Japanese 'hospitality places', almost at the point where you wonder if you're going to get arrested just for being there, like that guy who got lollermugged at the Korean border the other day.

      LOL, and I'm sure you're so hot you make Karl Urban jealous., and the reason you're still a virgin who's never left your parents' basement is because you're so disgustingly handsome that any exposure to females will cause their ovaries to explode on sight.

      Contrary to what Franz' comments about their looks, I'd fuck every single one of them into oblivion.

        If you're looking at their faces while you're doing 'em, you're doing 'em wrong?

    Family restaurant I see

    This makes me want to go to JAPAN even more! This is the best idea i have seen in advertizing for a very long time!
    I hope it is a huge success!!

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