Google has published a report detailing everything it’s learned about gamers and their online search habits. As you’d expect; the company thrives off its advertising, so understanding how searches can be tied to ads is important for business!
The results have been published in a paper called “Understanding the Modern Gamer”, which reveals things like how often you’re searching, when you’re searching, and what exactly it is you’re doing the searching on.
Most interesting, to me at least, is the breakdown in how gamer’s search patterns change according to the status of an upcoming game, showing the transition as people move from typing in “review” and “DLC” to “buy” through to “tips”.
Other nuggets of note? One in five tips searches are now being done on mobile devices, presumably your phone or tablet while you’re sitting on the couch, and below you’ll see a graph charting gamer’s interest — as gauged by Google searches — in a title over its lifespan.
You can read the report in full below.
Understanding the Modern Gamer [Google]
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