When the PS Vita launched earlier this year, news that neither Big W, Target or K-Mart would be stocking the device caused many to wonder if the Vita would ever reach a mainstream audience in Australia. At the time Sony cited a “focused retail channel strategy across national specialist game and specialist technology retailers” as the reason why the ‘big three’ would not be stocking the PS Vita — but now it looks as though Big W will be selling the PlayStation Vita.
A PS Vita bundle, containing LittleBigPlanet Vita is now being displayed on Big W catalogues, and is on sale for $348.
This could signify one of two things — either Big W now want in on the Vita action as a result of a more mainstream, kid friendly franchise like LittleBigPlanet, or Sony themselves want to use LittleBigPlanet to appeal to a broader market and have done an about turn on their “focused retail strategy”.
It makes sense. Back in February, when the Vita launched, Sony Australia stated there was a “long term vision” for the Vita and that it would “broaden channel distribution in the future”. Looks like Sony (or Big W) decided now was as good a time as any to broaden the channels.