At this point my expectations are sky high. Wreck-It Ralph has to be the best animated movie since Toy Story. It just has to. So far they’ve done everything right — great trailers, great casting, amazing concept — and this new piece of viral marketing is no exception. It’s a totally made up ad for the fictional Fix-It Felix game the movie’s titular character stars in. And it’s just perfect.
Yeah I know — it’s marketing. I get that. But man, I just love how brilliantly this movie is appealing to the correct sensibilities and, best of all, Wreck-It Ralph just seems to ‘get’ what we enjoy about video games and video game history.
You better not disappoint me!