In Real Life

Further Proof That Wreck-It Ralph Just ‘Gets’ It

At this point my expectations are sky high. Wreck-It Ralph has to be the best animated movie since Toy Story. It just has to. So far they’ve done everything right — great trailers, great casting, amazing concept — and this new piece of viral marketing is no exception. It’s a totally made up ad for the fictional Fix-It Felix game the movie’s titular character stars in. And it’s just perfect.

Yeah I know — it’s marketing. I get that. But man, I just love how brilliantly this movie is appealing to the correct sensibilities and, best of all, Wreck-It Ralph just seems to ‘get’ what we enjoy about video games and video game history.

You better not disappoint me!

[Shakes fist]

Must Watch: Cool Retro Commercial for ‘Wreck-It Ralph’ Arcade Game [FirstShowing]

Kotaku Is Hiring a PHP Developer!

Take pride in writing clean code? We’re looking for an autonomous PHP developer to join our rapidly-growing team at Allure Media. Apply within.

World of Servers