Xbox

The Halo Unboxing That *Matters*

If you’ve been paying attention to the whole Doritos and Mountain Dew thing, with the Geoff Keighley photograph and the insanity that followed, then this is the unboxing you’ve been waiting for!

The Halo branding of Mountain Dew and Doritos, in general? I don’t think I’m alone when I say it really crossed a line. In general consumers have come to expect a certain level of marketing — even within the products they pay money for — but when someone or some company pushes things a little too far, it’s our responsibility as consumers, I think, to push back.

I think the above video is a clever satirical effort at doing so.