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This Week In The Business: 'Wii U's Fisher-Price Take On Tech Seems A Bit Desperate.'

What’s happened in the business of video games this past week …

QUOTE | “Wii U’s Fisher-Price take on tech seems a bit desperate.” — Rob Fahey, former editor of GamesIndustry.biz, talking about the Wii U and how no one knows if it will ultimately succeed or fail.

QUOTE | “It’s good, but it’s not great. And we really need these new pieces of hardware to be great.” — Peter Molyneux, famed game designer, talking about the Wii U and how it’s in competition with so many game platforms.

QUOTE | “I do have to wonder if the Xbox 360 and PlayStation 3 picked up some users due to the Wii U shortage.” — EEDAR analyst Jesse Divnich, talking along with other analysts, about the Wii U’s launch week sales and how Microsoft and Sony capitalised.

STAT | 400,000 — Number of Wii U’s sold during Black Friday Week, according to Nintendo; the Wii sold about 300,000 units during the same week after its launch.

QUOTE | “What digital delivery does is it makes the art of listening to your player utterly central to your life.” — Don Daglow, game industry veteran, talking about how massive changes will and will not affect the game industry.

QUOTE | “No one realises that a lot of these apps that come out sell tiny numbers of copies… so they just put a year of their life into something that sold basically nothing.” — Brad Wardell, CEO of Stardock, talking along with others about the dearth of info about digital product sales and how it hurts the game industry.

STAT | 525,000 — Number of PS3s Sony sold during Black Friday week, according to Sony; the company also sold over 160,000 PS Vitas in that same period.

QUOTE | “It’s a ruthless platform and there’s just no room for anything except perfection.” — Ed Rumley, COO of Chillingo, talking about how difficult the mobile game market is and what developers need to do to succeed.

STAT | 750,000 — Number of Xbox 360 consoles sold during Black Friday week, according to Microsoft; Xbox Live Gold subscription sales jumped more than 50 per cent compared to last year.

QUOTE | “We tend to just do our own thing without focusing too much on what everyone else is up to.” — Shelley Pearce, Nintendo UK director of marketing and PR, talking about the Wii U launch and how Nintendo doesn’t pay attention to Sony and Microsoft.

STAT | 15 per cent — Amount that a major analyst suggests Call of Duty: Black Ops II sales could be down over last year’s Call of Duty: Modern Warfare 3 sales; this would be the second year in a row the latest CoD title sells less than the previous year.

QUOTE | “Microsoft … may have a shot at becoming a mobile gaming powerhouse.” — Matt Haggerty, Swarm co-founder, talking about mobile games and what might happen if Microsoft could connect the Xbox with Windows Phone.

QUOTE | “The game business is going through the single biggest inflection point since its birth.” — Greg Richardson, CEO of Rumble Entertainment, talking about the challenges of creating a new game publisher when everything is changing.

This Week in the Business courtesy of GamesIndustry International

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