Because he is made out of balloons, by Bruce Carr. And he looks like he is begging you to kill him.
This Snake Is Really Not All That Solid
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The Switch won't have Netflix or any other video apps at launch, but it will have a Mii Maker app. No video capture, sad to say.
Snipers have a bad reputation. The class is infamous for standing back and picking off kills, all without contributing to the match objective. In Overwatch, that sniper stigma means that players consider heroes like Widowmaker and Hanzo to be nonviable competitively. For some players, straying from that norm often turns ugly.