News

Even Horrible Games Get Their Due At The Game Marketing Awards


It pleases me to know that despite the shiny circular piece of crap inside every copy of Kinect Star Wars, there’s still a place where the folks responsible for the brilliant “Girl Vader” short can feel like the winners they really are. The 8th Annual Game Marketing Awards took place yesterday at the 2013 Game Marketing Conference, which you folks should have already known about, considering the attendees.

While games like Halo (outstanding overall marketing campaign!), Skylanders (sweeping the best non-traditional packaging category) and Call of Duty (best use of sound design) won more than their fair share of awards, it was also a chance for some less successful titles to shine.

My favourite award of the evening had to be the Best Use of Copywriting for Static Media or Online award, which went to the Resident Evil: Operation Raccoon City reviewer’s guide, followed closely by Best Logo Design, won by Star Wars: 1313, a game that no longer exists.

You can view the full list of winners here. If you run into any of them on the street, be sure to pat them on the back and thank them for selling you that stuff. It’s what they do.


Have you subscribed to Kotaku Australia's email newsletter? You can also follow us on Facebook, Twitter and YouTube.