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Japanese Gamers And Retailers On The Next Gen Consoles’ Pricing

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Japanese Gamers And Retailers On The Next Gen Consoles’ Pricing

This year’s E3 turned out to be one of the more interesting and exciting conventions in recent memory. Unfortunately for yours truly, I was stuck across that pesky barrier, commonly referred to in geography classes as the Pacific Ocean. But that didn’t keep me and other interested peoples here in Japan from checking in on the happenings online.

So, how did Japanese gamers feel about E3? Weekly Famitsu recently conducted a reader poll on the events and news from the convention. The results were mostly what you would expect: a lot of high expectations were set for Microsoft and Sony’s new consoles. In terms of games, Titanfall — or as I’ve started calling it, “Tit-anvil” — for the Xbox One and Final Fantasy XV for the PlayStation 4 were the top of the reader “want” lists.

More interesting, however, were the responses to the console prices. While neither console has a set price in Japanese Yen at the moment, — or a Japanese release date for that matter — Japanese gamers put in their two cents (heh heh) on the dollar prices that were announced.

Japanese Gamers And Retailers On The Next Gen Consoles’ Pricing

On a scale of Very Cheap, Cheap, Just Right, Expensive, and Very Expensive, 47 per cent of responders felt the Xbox One was Very Expensive, 42.7 per cent felt it was Expensive, while only 10.3 per cent felt the price was Just Right. The PS4 fared much better, with only 3.6 per cent stating they felt it was Very Expensive, 12 per cent thought it was Expensive, 60 per cent thought it was Just Right, with 14 per cent feeling it was cheap, and 10.4 per cent feeling it was Very Cheap.

Weekly Famitsu didn’t just stop with reader responses though. Asking retailers what they thought of the console price tags yielded a much different, and perhaps more level-headed response.

Japanese Gamers And Retailers On The Next Gen Consoles’ Pricing

Price tag impressions of retailers for the Xbox One were fairly close to gamer responses; most seem to feel the console was Very Expensive, noting that while the initial library looked robust, the high price tag and weak performance in Japan may drive away potential buyers. For the PS4 however, unlike the reader responses, over 50 per cent of responding retailers felt the console was a little expensive for their tastes (48.2 per cent felt it was Expensive, while 11.1 per cent thought it was Very Expensive).

This is understandable: Unlike consumers whose only concern is singularly whether to buy something or not, retailers have to think about whether something will sell to an audience or not, and many retailers in Japan seem to feel that even at its cheaper price setting, the PS4 won’t be able to properly permeate the market unless the price is lower. Some responding retailers remarked that they felt the console won’t be able to really rake in the numbers unless it drops below the $US300 mark.

I admit that initially the PS4’s price tag seemed more appealing when compared to the Xbox One. But taking a step back, $549 is still $549. Not exactly chump change when you think about it.

ファミ通.com [ファミ通.com]

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