$US800 million. That’s the first-day sell-through number for Grand Theft Auto V — the highest in GTA history, the corporate overlords at Take-Two say.
$US800 million. In 24 hours. Via Take-Two:
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence,” said Strauss Zelnick, Chairman and CEO of Take-Two. “Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”
For context, that’s about 5.6 Atluses.