The Future Of Virtual Reality: Tours Of Supermarkets

7 responses to “The Future Of Virtual Reality: Tours Of Supermarkets”

1. 

   arkayn

   March 24, 2014 at 11:45 am

   The last thing my cynicism needs is this.
   life from walking through the streets to youtube we are always being sold shit. Enoughs enough.
   gaming already is pushing it with micro transaction and v drinks cross promotion.

   Reply
2. 

   aliasalpha

   March 24, 2014 at 12:00 pm

   Well, it’d not really be an efficient way to shop online so whilst that feels like a realistic reason to build something like this, it’d ultimately be something I’d not believe. After all if you’re going to do a shop without going, why make people walk around for the same amount of time? I man there is the hope of getting them to notice other stuff they could spend more money on but an efficiently arranged list of products would do the job pretty much as well without them having to buy special hardware.

   If it comes down to the interactive ad bollocks, take the same approach you’d do now, say “you know what, this looks like it might be cool but its not worth my time wading through the lake of shit to get to the fun bit”, send the company an email telling them why you’re not doing it and find something else to do.

   Chances are it’s just an ad agency up its own arse with how clever they are

   Reply
3. 

   fordy

   March 24, 2014 at 12:17 pm

   I can see this being used as potential training to cheat at a future version of “Supermarket Sweep”

   Reply
4. 

   thagyr

   March 24, 2014 at 12:45 pm

   Wouldn’t surprise me if they did. Might be a bit more subtle, but the fact is television advertising revenue has been steadily decreasing with our generation being locked to mobile phone/computer screens more often than not. Internet and virtual advertising might be the next big thing.

   Reply
5. 

   mase

   March 24, 2014 at 12:59 pm

   From a marketing standpoint this could be used to track customer line of sight and where to put products that the company wants to market and hide those they don’t want to sell.

   Reply
6. 

   drchicken

   March 24, 2014 at 2:27 pm

   You’re still gonna be stuck behind someone at the self serve checkout who doesn’t know how to put the bananas in the bag.

   PUT THE BANANAS IN THE FREAKING BAG.

   Oh Jesus. Now I gotta wait for the attendant. *throws oculus across the room*

   Reply
7. 

   squatingtiger

   March 24, 2014 at 6:05 pm

   Here’s a true story…

   Back when I was living in Australia and flatting, my flatmate and I were putting silly ideas together, he was working on websites for shopping and marketing and I was dabbling in the half life editor, making stupid levels and experimenting. Then bam, “would 3d shopping work?” we thought.

   We nutted it out, had a look at ” Ok, say if you’re cruising around in the virtual store, you see something, walk up to it and click it, link opens and takes you to the details” etc etc.

   It was going to be a thing, we were keen on the idea and he had some “business buddies and contacts” that he was talking with about it. Not exactly sure what happened though, he ended up getting married and I moved to NZ and got hitched…. True story!

   Reply
8. 

   drunken-hutt

   March 24, 2014 at 10:42 pm

   After watching the video two times I still don’t understand the point of it.

   Reply