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Watch Dogs Is The Fastest Selling New IP Ever, Says Ubisoft

Ubisoft is pretty good at launching new intellectual properties, you have to grant them that. They did it spectacularly with Assassin’s Creed last generation and with Watch Dogs? All signs point to it being another massive success.

Ubisoft has just announced that Watch Dogs sold 4 million units in its first week on sale, making it the fastest selling new IP ever.

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment,” said Ubisoft’s senior director of marketing and communications Lucile Bousquet. “We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

It almost goes without saying that we should expect sequels. So many sequels. No publisher invests so heavily in a game like Watch Dogs for it to be a singular effort. I wonder: will it join the Call of Duty/Assassin’s Creed annual party, or will we be waiting a couple of years for the next one? Time will no doubt tell.


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