As you are most likely already aware, Target has removed Grand Theft Auto V from stores across Australia. As I’ve already written this morning, I believe one of the root issues here is the attitude that video games are for children. If that’s the case, Target isn’t exactly doing themselves any favours.
Take a look at the above image. “The best toy prices in Australia… guaranteed!” That’s the message as an R18+ rated video game sits alongside Barbie and Peppa Pig.
I mean seriously, what is wrong with this picture? What were they thinking? This is an advertisement and it is essentially informing consumers that Grand Theft Auto V is a toy for children on the same level as Peppa Pig.