The Game Boy’s ‘Underpowered’ Hardware Was The Key To Its Success

It’s easy to forget how hit and miss the console business is. What’s going to be the selling point for this particular generation? Good graphics? A cheap price point? A killer launch app? A mix of things? In the case of the Game Boy, it was the combination of lower-end hardware and a competitive price point that saw it trounce the opposition for many, many years.

Over on YouTube, JackTech has produced this great video (which looks like it’ll become a series) on the hardware inside the Game Boy. While the first part here covers the CPU, the clip itself starts with a bit of background on the handheld’s history:

Despite being incredibly successful, the Game Boy was quite underpowered for its time. The Sega Game Gear was released just a year later sporting a back-lit, full colour LCD and almost direct ports of games for its older sibling, the Master System.

So how did the Game Boy come out on top?

[Nintendo’s] decision to use older, simpler components and a monochrome display meant that [its] device launched at a price $US60 lower than [its] eventual competitor. [It also] sported an amazing 30 hours of battery life, compared to the Game Gear’s five.

To say Nintendo nailed exactly what the Game Boy had to be — an affordable, portable gaming device that would provide over a day’s worth of entertainment on a single charge — is an understatement.

I should note the first video is about a week old; since then, JackTech has posted another clip that addresses some errors in the original.

The Game Boy, a hardware autopsy – Part 1: the CPU [YouTube]


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