It's weird. Everyone at the Halo 3 launch here in NYC pretty much agrees that Mountain Dew Game Fuel is the most hideous thing to ever come out of the Mountain Dew scientists. At best, it's a mix of Code Red and Livewire. At worst, regurgitated original Mountain Dew mixed with Hostess cherry pies. Even so, they show up at the event and start handing out free shirts, doling out shot glasses full of the insidious liquid via marketing temps with ginormous backpacks, and suddenly everyone's going crazy. I had two cups myself. Two! I think you need to drink at least four to rank a free t-shirt, honoring your courage in the face of adversity. They even had 'Respawn' stations set up, where women were available to rub the kinks out of your hand, a statement that seems somehow jumbled, but really isn't.

Tags: beverages | halo 3 | launches | mountain dew