third person shooter
Blame Retailers for Higher PS3 Devil May Cry 4 Prices
Posted by Brian Ashcraft at 1:00 AM on January 31, 2008
So some UK retailers are charging as much as ten extra quid for the PS3 version of Devil May Cry 4. Why's it more expensive than the Xbox 360 version? Both versions look pretty much the same. What gives?! Says a Capcom spokesperson:
We don't set the prices of our games, that's at the discretion of the retailer. In this specific instance, the process has resulted in a price difference, but the process itself is not something we completely control.
That sucks, but there it is.
More Expensive for PS3 [VideoGamer.com via Next-Gen]

Comments (AU Comments · US Comments)
Jonathan Cox
Posted January 31, 2008 9:48 AM
All games on PS3 cost AU$10 more than the XBOX 360 versions...
baked ham
Posted 1:56 AM 31/1/08
@GMC: Agreed. I feel for you guys. I think games are overpriced in America. I was against the 60 dollar regular charge when I first saw, cuz I was so used to 50 (and often less). But I'm *getting* used to the 60. I can't imagine paying more. Whew.
baked ham
wizardofoz85
Posted 1:56 AM 31/1/08
@GMC: Do they actually do that? I have a pal resistance and I played it online for the first time the other day and I was online with a whole lot of americans.
wizardofoz85
baked ham
Posted 1:56 AM 31/1/08
@DON KING: You in the UK? Because in this country, the only time I ever saw a 360 version being cheaper than the PS3 version was about a month after Call of Duty 4 came out, Circuit City had a sale only on the 360 version, for 1 week, it was 40 USD, instead of 60. Then it went back up. It's pretty much universal that they all cost the same here. With the exception of one or two titles that came out far apart, like R6 Vegas is, I believe 40 bucks new, here, for 360, and still 60 for PS3, but PS3 version is 7 months newer, so... I dunno. It just seems wrong to me, personally.
baked ham
JimmyHACK
Posted 1:56 AM 31/1/08
the real question is.. why is the SE version $20 more instead of $10
oh well i'm still paying the $20 more, for the cool case and not the crappy bonus disc
JimmyHACK
DON KING
Posted 1:56 AM 31/1/08
@mrantimatter: Please read above! ^^^^^
DON KING
GMC
Posted 1:56 AM 31/1/08
I would be buying games cheaply off of the net... if the "region-free" ps3 games didnt connect to US servers for online, and wii games from the US didnt have lovely, sweet region encoding.
GMC
mrantimatter
Posted 1:56 AM 31/1/08
@DON KING: Cost of authoring in blu-ray isn't huge you know. probabaly looking at $0.15 to make a DVD versus $0.30 to make a blu-ray or something like that.
This is just price gouging, as both games probabaly wholesale for the same cost.
mrantimatter
Ampillion : Now with 50% more LJ gaming blog.
Posted 1:56 AM 31/1/08
@baked ham: It could be like pandasonic says, it might just be an asshat retailer deciding that 'This game will sell X amount regardless, let's tack a few bucks onto the price'. I always thought of FYEs as the stores 'From the guys who brought you overpriced music from Sam Goody and other forgettable mall-fixture failures'. Thankfully we have none in the nearby area.
Ampillion : Now with 50% more LJ gaming blog.
GMC
Posted 1:56 AM 31/1/08
@baked ham: 40 quid being reasonable compared to the normal level of ripping off. I understand that in the UK, things may cost a bit more because of man many different reasons, but this excuse frequently hides plain profiteering. Itunes charging more in the UK was the best example of this truth coming unstuck when they used the excuse on ephemeral goods. You might be able to make a case about import tax, shipping costs etc for a material good (and then inflate the price above and beyond it when no-one is looking), but for downloads? For thin-plastic-dvd-discs? For... wii points?
The fact that i think 40 quid for a game is reasonable (i.e. not good, but not terrible) shows how worringly overcharged we are in so many areas.
GMC
rocklee111
Posted 1:56 AM 31/1/08
o well people who have a ps3 have prety much already have shown that they don't care about price of the merchindice they buy .....
rocklee111
DON KING
Posted 1:56 AM 31/1/08
@baked ham: It all just blows mate. I think that people higher above have decided that becausethe consumer is prepared to pay more for the console that they will pay more for the game. there is also the increased production costsof Blu-Ray, but that's what you get when one console uses over 10 year old technology,and the other uses 1 year old technology. It's just cheaper to produce.
DON KING
KingBroly
Posted 1:56 AM 31/1/08
It's called an import. I'm sure UK PS3 owners will be doing that a lot with this game if they want it.
KingBroly
JimmyHACK
Posted 1:56 AM 31/1/08
so wait.. Capcom has released two different explanations in 3 days..
haha
JimmyHACK
JonC
Posted 1:56 AM 31/1/08
@cchrist: Last I heard multiplatform titles like COD4 and Burnout Paradise PS3 edition are selling just fine in the UK, almost on par with 360.
JonC
baked ham
Posted 1:56 AM 31/1/08
I don't see how 40 quid is reasonable to anybody. It's like every region of the world gets gouged on prices besides the US and Japan. They get reasonable prices compared to Canada, Australia, Europe, UK, and everywhere else where you end up paying a lot more for the same goddamn product. 40 quid exchanges to 80 dollars, which is 33 % more than what it costs to buy the game in the US. If the US and Japan sell more consoles & games than any other countries, maybe it's because they have far more reasonable prices. I don't get the non-US/JP games industry. You people get fucked all the time, and I don't know why.
baked ham
Anthropomancer
Posted 1:56 AM 31/1/08
I still remember with anguish the time I saw the 360 version of Peter Jackson's Official Reinterpritation of the Epic Motion Picture Videogame King Kong or whatever it was called, sitting on a shelf for €80. That's $120. The PS2 version was €50, which of course was still way too much for such an awful title, but the fact that some people actually spent that kind of money makes me sick.
High street retailers always jack up the price. I don't mind waiting an extra day or two for delivery from an online retailer when I'm saving 20%+ on the price.
Anthropomancer
baked ham
Posted 1:56 AM 31/1/08
@DON KING: Hmmm... I'm really put off by all this.
Ya know, in the United States, when the Gamecube and Xbox had insignificant install bases compared to the juggernaut that was & is the PS2, there was NEVER, not ONE TIME a lower price for the PS2 version, or for the Xbox or Game Cube version, for that matter. Always the same price for all 3 versions.
baked ham
GMC
Posted 1:56 AM 31/1/08
ps3 has become the premium product in in the eyes of UK stores. I dont mean "better", i just mean they see ps3 as newer, more expensive and therefore the public will buy at a higher price. Xbox 360 is seen as the norm, and ps3 as the "high-end" games console (please note the speech marks).
For reason (honesty? common sense?) Burnout paradise tends to be the same reasonable price of 40 quid in high street shops here. Hope this continues.
In short - its new, its shiny black, it says sony, its 10 quid more.
GMC
mrantimatter
Posted 1:56 AM 31/1/08
@Cloudizme: Can't blame sony for any of this, as like capcom they can't tell a retailer what to charge. That would be price fixing, and thats illegal in most places.
I'd boycot the retailers doign this though.
mrantimatter
baked ham
Posted 1:56 AM 31/1/08
@Cloudizme: I agree. And it doesn't even make sense. Why does it cost so much more for the PS3 version? 25 % more! It's insanity. It costs the equivalent of 100 US Dollars. If Capcom is charging retailers the same amount to retailers for each version, then why are the retailers all making such a huge profit margin by charging so much for the PS3 version (which will do nothing but ensure that nobody buys it, which is bad for everyone). This is just about the biggest piece of bullshit news I've heard all year.
baked ham
DON KING
Posted 1:56 AM 31/1/08
I've just purchased some Devil may cry from my supplier for my store, and I can tell you that they are charging more for the PS3 DMC than the 360 DMC. So don't blame the stores it's the suppliers
DON KING
alextz
Posted 1:56 AM 31/1/08
I recently ordered the 360 limited edition of DMC4 from play.com for 46€ (EUR) when the same version for PS3 costs 60€ (EUR). It is a simple matter of supply and demand, the 360 has a much larger installed base and there are more products for its users to choose from. Therefore, there is more competition between products and a lower price is a means of attracting consumers' attention to a specific product. On the PS3 this is not an issue yet as there aren't as many quality games and people would be willing to pay more in order to play something good.
alextz
Kenofthedead
Posted 1:56 AM 31/1/08
GAME and the like know they can get away with it.
This won't last that much longer though, the PS3 is gaining ground and should be equal to the 360 by next year.
Kenofthedead
Keeko_ca
Posted 1:56 AM 31/1/08
Not posting to be flame bait here...
The PS3 just doesn't sell as much as the 360. Most the retail space I see in shops like Best Buy or Future Shop (Canadian here!) is soaked up by 360 and Wii, with the PS3 sitting on some old rack in the back of the gaming section.
Takes up valuable floor real estate, they charge more. Simple. I remember my beloved Gamecube of yester-gen was in the same boat.
Keeko_ca
Cloudizme
Posted 1:56 AM 31/1/08
So let me get this straight, a console that's in need of it's "big seller" just made one of it's most anticipated games MORE worth it on the other console?
That sucks. Badly. Not much more to say there, maybe they can get retailers to drop the price by the launch date, otherwise this one is just a bummer.
Cloudizme
baked ham
Posted 1:56 AM 31/1/08
Goddammit I suck! And the PS3 version equal to 100 USD, not 100 GBP. It IS 50 GBP. Sorry for all my stupidity.
baked ham
pandasonic
Posted 1:56 AM 31/1/08
@DBX00: Exactly. Ever been to FYE here in the US? Every game they have is 5 dollars more than the MSRP so I never shop there.
pandasonic
baked ham
Posted 1:56 AM 31/1/08
@baked ham: I mean 80 USD... 40 GBP is 80 USD.
baked ham
baked ham
Posted 1:56 AM 31/1/08
@cchrist: Sorry, but that's a bullshit reason. I've never heard of a store charging more for a version just because it was on a system with a lesser install base.
This doesn't make any sense. It's like the retailer wants the 360 version to sell better. I mean, even if I only HAD a PS3 and was thinking of buying this game, there's no way in hell I'd buy it for 50 pounds. Shit, I won't even buy it for 60 USD, but the 360 version costs 40 GBP, or 80 GP. The PS3 version equivalent to 100 GBP? What a fucking rip-off. Screw that retailer. There's no reason for a price gouging like that. You'll see some pretty shitty DMC 4 for PS3 sales in the UK, that's for sure. You'd be a fool to buy it at that price, no matter how big a fan you are, and even if you only have a PS3.
Seriously, why? Why is that happening over there?
baked ham
DBX00
Posted 1:56 AM 31/1/08
So just go to one of the retailers that have it at the lower price or preorder online...what's the big deal? Also, can you label this at the UK b/c the title makes it seem like it applies to everyone around the globe instead of one of many markets.
DBX00
wizardofoz85
Posted 1:56 AM 31/1/08
I've been wondering why this is myself. I was gonna get the ps3 version but seeing as the games look like they're the same on both consoles I'll probably end up getting it on the 360.
wizardofoz85
cchrist
Posted 1:56 AM 31/1/08
Well there has been less ps3's sold so less people will buy a copy of the ps3 version so thats why its more expensive. It's not that hard it's just what shops do.
cchrist
dead_red_eyes
Posted 4:57 AM 31/1/08
Wow, this is really screwed up. I'm already pissy that new 360 games cost $60, but they're actually going to charge more for the same game on the PS3 side?! Man ... that's beyond low.
dead_red_eyes
TearsandScreams
Posted 4:57 AM 31/1/08
@Streeks1984: There's a difference between cheap and just good business sense. If I had both consoles, I'd buy the cheaper game if they were identical. If I owned both I wouldn't consider them 'rival' consoles. Just products I owned to play games on.
TearsandScreams
aegies
Posted 4:57 AM 31/1/08
Maybe they're trying to recoup the costs they've been eating on price drops and SKU changes from the console. When a price drop hits, retailers tend to eat that cost, and on hardware they already aren't making money on, that starts to add up.
aegies
-sigil-
Posted 4:57 AM 31/1/08
@DON KING: If retailers were hit so hard by this PS3 ebay fiasco I'd think it would more sensible for only large retailers to take PS3 games at launch? It seems a risk to lower scale chains or independant stores when they can be hit like that.
Plus those DOA figures sound cool, how'd you know I like DOA :3 My favourite fighting game except possibly guilty gear but I'm waiting for the next GG to see if it improves enough before I say that.
-sigil-
Sparx88
Posted 4:57 AM 31/1/08
I dont see the big deal, the article says SOME retailers. If you dont want to pay the extra money go to one of the stores that isn't charging extra
Sparx88
Bleentastic
Posted 4:57 AM 31/1/08
this article is weird since i read on another site about this same topic and a Capcom employee saying he doesn't know why other companies AREN'T discounting their 360 games compared to the PS3 ones
Bleentastic
Streeks1984
Posted 4:57 AM 31/1/08
Dam there are some real Sony hatters in this world it boggles my mind......I am not cheap so if they decided to do that crap in the US I will still get the ps3 version because that is the console I prefer....to get a game just because it is cheaper on a rival console is just stupid.
Streeks1984
mrantimatter
Posted 4:57 AM 31/1/08
@GMC: IIRC, the reason downloaded games aren't cheeper is because the retailers like gamestop threatened to stop selling the physical copies if they were. Or at least, that's what happened with Steam.
Thats why we see addons like headsets, artbooks, etc offered witht he physical: to make the deal look more reasonable.
mrantimatter
zaglis
Posted 4:57 AM 31/1/08
David Blaine?
zaglis
minus_273
Posted 4:57 AM 31/1/08
well as sony says, you should be prepared to pay a premium on a preminum product. It is like buying a burger at mcdonalds and a nice restaruant.
minus_273
DON KING
Posted 4:57 AM 31/1/08
@SithNinja: True mate, but we will never know as no games company will discuss how much they are selling on their games for.
DON KING
SithNinja
Posted 4:57 AM 31/1/08
@tehfluffzcomeback:
Each Dev department for Capcom are completly seperate entities. They each have their own budgets, thier own staff, their own production and sales goals as well as their own profit margins to consider. That aside, I doubt that it is Capcom has anything to do with the pricing difference.
SithNinja
wisconsinista
Posted 4:57 AM 31/1/08
I played the demo. Anyone who buys this deserves to be pinched for an extra sawbuck.
wisconsinista
DON KING
Posted 4:57 AM 31/1/08
@tehfluffzcomeback: Yes, but publishers do mate! they make the packaging and discs. you talk jive. Trust mate! they cost me two different prices. MY GOD it's like talking to a brick wall.
DON KING
DON KING
Posted 4:57 AM 31/1/08
I would say 2/3rds of customers will purchase used items. this is displayed in my sales breakdown at the end of each day. Used is not for everyone. If all sales were used we would not have any more new games. We also make moremoney selling gaming T shirts and collectables like manga models( including the DOA ones ;) ) And I will tell you now that GTA will be reduced greatly, price wise, due to companies like Asda and Wallmart who make their profits on other things they sell like food. I'. betting it will be the first £37.99 title in the uk on many retailers shelves. Big realeases like these are the biggest worry for retailers as the could potentialy lose them the most money. I remember when the PS3 came out and all these rogue Ebay sellers came into shops hoping to make mega Bucks online. when ebay became swamped with PS3s and they just didn't sell the pre ordered consoles. The retailers were hit the hardest as the distributors were calling in all the credit that independents used to purchase them with, after flogging rediculous quantities to small independents promicing excellentsalesof the PS3. Many retailers went out of buisness because of this,and I hear this helped Game aquire Gamestation here in the UK. This shows just how unscrupulous and money driven distributors can be. And capcom isn't going to say it's their fault,because capcom needs them to sell off the games they make. See how we get shiton at the shops and customers expense!
DON KING
tehfluffzcomeback
Posted 4:57 AM 31/1/08
@DON KING:
Capcom doesn't have two piggie banks, one for PS3 development and the other for 360 development - they have one piggie bank, and if that piggie bank gets more money taken from it, they don't blame one console and PUNISH it's users, thus shooting their own feet.
tehfluffzcomeback
okenny :)
Posted 4:57 AM 31/1/08
Clearly this price hike was instrumented by M$ as a way to curb the UNSTOPPABLE performance of the PS3!!! I hate BILL GATES when Sony releases a superior product and he hands out the money hat to the retailers because he hates Sony consumers.
... If you by any chance feel the same way I do, you may not want to hear this from me but you're probably sick. This is ok as hate is part of our human emotions and we need to express it somehow. Embrace it.
okenny :)
cchrist
Posted 4:57 AM 31/1/08
@cchrist:
Hehe that sounded funny. "Latest news: Hot-line opens for molested consoles"
cchrist
Organic_Shadow
Posted 4:57 AM 31/1/08
Go read the previews/reviews. PS3 version plays better, just FEELS better, and overall looks better than the 360 version. "Oh but it's all blurry".
Oh, so when the 360 is blurry it's called "anti aliasing" but when a PS3 is blurry it's a flaw? A game, such as the 360 version of DMC4, can be too sharp. Play any nextgen game and then go try House of the Dead at the arcade. Exactly...
As for control, it was designed to be played on a PS controller. The series always has. Have fun with your awkward controls on the 360 pad.
As far as the price gouging is concerned I'm just marking this as a usual UK rip-off.
Organic_Shadow
GMC
Posted 4:57 AM 31/1/08
@ParadoxControl: "Bring on Digital Distribution baby! I can't wait for the day games cost less because I'm buying them online, and downloading then to my Xbox/PS3/PC."
Aint gonna happen. Look what is happening at the minute. Is downloadable content cheap considering its passed through less middlemen and isn't manufactured? It isnt. which is suprising as it is directly competing with shop-bought games and cds. In a future land of downloadble content ubiquity, with no competition, why would it be cheaper? The price tag will remain high, but the recipient of the profit will change.
Plus, you can't exchange your guff purchases from the previous year for a shiny new one as you dont have the discs.
GMC
cchrist
Posted 4:57 AM 31/1/08
@Papa Midnight:
Oh really? Gee i didn't notice yet. /sarcasm
As i said: ALOT of Ps3s have been bought with other intentions than playing games.
cchrist
-sigil-
Posted 4:57 AM 31/1/08
@DON KING: Well reliance on the preowned market isn't a complete solution, in the past generation and this one I have had about 3 preowned, one was Kingdom under fire (to play on my 360, no longer on sale so had to get it preowned), Perfect dark zero (which I took back and ended up getting a new one) and Xenosaga 2 or 3 (couldn't find it first hand). I personally avoid the preowned market whenever I can. Preowned games are really the best way of making money for companies? Well it's obvious the market is responding in a negative way on it's own, I don't see how console games can cost 2X as much as PC games when they have higher potential sales the majority of the time (since not many PC games sell as well as console games). And I've seen companies sell exclusives for £30 and then sell multi platform titles for £40. They just charge high cos they can get away with it. Blue dragon hasn't put mistwalker out of business yet they'll have sold less copies and for less profit than a title like GTA will sell but GTA will be charged £50 for.
-sigil-
theGimp
Posted 4:57 AM 31/1/08
Oops.. wrong story, I meant to post this in the comparison one.
theGimp
theGimp
Posted 4:57 AM 31/1/08
The ps3 version is noticeably blurrier than the 360 one...
theGimp
DON KING
Posted 4:57 AM 31/1/08
If it was all done by digital distribution you wouldn'tpay more tha £30 for a game, but hopefully this will never happen. I like having something I own in my hands not on a Hard drive.
DON KING
-sigil-
Posted 4:57 AM 31/1/08
@ParadoxControl: If it were directly ditributed from the companies there'd be no need for publishing, the middle man and whatnot, plus buying online is cheaper anyway so hopefully it would be very cheap.
@Witzbold: I have seen DMC for £29.99 on play.com [www.play.com] so not too expensive really on 360. On play.com the PS3 version is 39.99 if anyone else is interested.
-sigil-
DON KING
Posted 4:57 AM 31/1/08
@-sigil-: It's a fine line. This is where the preowned market comes in. If distributors had their way there would be a law stopping you from swapping your old games for new. As most retailers give higher trade prices for PS3 titles. Thankfully you can still do this. This is now the only area indipendants games retailers make money in the games industry. Sadlyconsumer don't kick up enough fuss about the price of games. If we all stopped purchasing expensive gamethe market would soon respond. (I'd probably lose my shop so don't get any ideas) Revolution baby!
DON KING
Zim
Posted 4:57 AM 31/1/08
Not sure if anyone mentioned this yet but actually the PS3 version isn't really more expensive. It is the standard price for new games on the PS3 and 360. For some strange reason the 360 version is just cheaper.
£40 is the standard price that most games are released at. In fact for a while I think it was £45 at some high street retailers but I just used amazon which then offered them for £40.
So the question really isn't ''Why is the PS3 version more expensive?''. It is ''Why is the 360 version cheaper?''
Zim
Papa Midnight
Posted 4:57 AM 31/1/08
@cchrist: I'll remind you that the PS3 has outsold the 360 in the UK....
Papa Midnight
Witzbold
Posted 4:57 AM 31/1/08
Well I now have my copy of DMC 4.
I feel sorry for the folks in Japan who own a PS3 and are gonna buy the game if the price hike occurs here too. Since its not cheap on the 360 either.
Witzbold
ParadoxControl
Posted 4:57 AM 31/1/08
Bring on Digital Distribution baby! I can't wait for the day games cost less because I'm buying them online, and downloading then to my Xbox/PS3/PC.
ParadoxControl
cchrist
Posted 4:57 AM 31/1/08
@baked ham:
Not really bullshit because for a shop selling more means you have to buy bigger bulks wich are cheaper its simple math. It's retailer 101.
@JonC:
Those are both bigger titles DMC4 will never sell as much as those two. Down fanboys! I'm not saying they are better i'm just saying DMC4 isn't as mainstream.
@Rask:
And as most people know alot of those are just for the blu-ray or at least not specificly for games.
@tehfluffzcomeback:
And there you have the predicament that so many consoles have been in before. the vicious cirle of spooky doom.
I know im not coming across like a very nice person but anybody who's slightly intrested in retail knows these things. I'm just the messenger here i'm not happy about this either.
cchrist
-sigil-
Posted 4:57 AM 31/1/08
@DON KING: Wouldn't that make people want to get less games though? I imagine most people would buy them anyway but in my case I'd just wait till there £30 anyway. Unless it was something I wanted urgently ofcourse.
If they're losing so much money on consoles maybe they should stop trying to increase the HDD and just leave it to sell more.
-sigil-
Reuptake
Posted 4:57 AM 31/1/08
@baked ham: It makes perfect sense. The theory is people with a PS3 will pay more for the game since that's the only way they can play it without getting a 360. Welcome to capitalism.
Reuptake
DON KING
Posted 4:57 AM 31/1/08
@tehfluffzcomeback: They won't be selling it at the same price. That hardly ever happens.Capcom sell them to suppliers, then the retailers purchase them. I know I paid more for the PS3 version from my supplier. The cleverly worded PR speak from capcom has done exactly what it was intended to do, and that was to deflect the heat from the origin of the game.
"We don't set the prices of our games, that's at the discretion of the retailer. In this specific instance, the process has resulted in a price difference, but the process itself is not something we completely control." translates to we sold it to our suppliers for more, and in turn the suppliers didn't want to losemoney on the PS3 copies so they sold it for more and in turn the retailers are selling it for more, because they don't want to lose money.
Did you know that if a competitor reduces the price of a new game to £39.99 we only make roughly £1 on the game! That has to cover our rent, staff, bills, and the next bunch of games that we are going to make sweet FA on. Someone makes alot of money onth the game long before we receive them in store. The above comment was a callus jibe at a ill supported market.
DON KING
EvilSuperSean
Posted 4:57 AM 31/1/08
Game determine their prices just before the games go on the shelves. They monitor their competition for as long as possible before setting the price. I was told this by a hot Game manager, so it's obviously true!
EvilSuperSean
Vidril
Posted 4:57 AM 31/1/08
Is it only like that in the UK? Because I mean on the gamestop website the prices are the same...
Vidril
Maleficence
Posted 4:57 AM 31/1/08
Screw you retailers, I'm gonna end up importing.
Maleficence
-sigil-
Posted 4:57 AM 31/1/08
@DON KING: Not really cos I woke up to my GF b*tching. Thanks for the answer, so it's clearly a case of the middle man charging more then.
yeah bummer since it just allows those middle men to overcharge consumers.
-sigil-
tehfluffzcomeback
Posted 4:57 AM 31/1/08
@DON KING:
Even if production costs were higher (they aren't),
Capcom is still selling the game to retailers for the same price, Capcom already made their money, the retailers are the ones that set the price and choose their profit.
tehfluffzcomeback
DON KING
Posted 4:57 AM 31/1/08
The way I see it, Sony are in a position where they lose more money per console sold. Therefore, if you sell your games at a highter value then you will recoup their losses faster. I do feel that each step of the retail model has it's part in inflating the price. Also DVDs may cost $.1 and blu-Ray $0.3 but you will see the difference rise expadentually the more hands it passes through. I know the consumer wants to see it as being the same produce, but the final product is reached in different ways that don't always cost the same amount. Hell, it might have cost more for CAPCOM to produce the PS3 DMC4 from asoftware point of view. The only people who can answer for this is Capcon and Sony
DON KING
Charley
Posted 4:57 AM 31/1/08
I live in the US and I just purchased the collectors edition for 360, well used some left over best buy gift cards from xmas. It was friggin 80 bucks w/o tax and shipping! Aren't collectors editions 70 dollars normally?
At least thats what I remember. W/e I had to pay like 5 bucks out of my credit card to cover the rest haha.
Charley
duerra
Posted 4:57 AM 31/1/08
Sure, they don't set the retail prices for their games. However, they do set the wholesale prices. This is sly play on words to make you think that it's not their fault, when based off of what Don King was saying, and my hunch right off the bat from reading the blurb, is that they're charging more wholesale, therefore retailers must charge more to make their cut.
duerra
GMC
Posted 4:57 AM 31/1/08
As i said above - if you bought a ps3, the retailer sees you as a cash cow. Hey, you didnt buy a cheaper 360, right? So you can aford the price of expensive games, right?
In a way it is true. I chose a more expensive console, so maybe i can afford the games. If it was a decision motiviated by price alone, then it would have been the 360. They're taking advantage. No surpise there then. By the way i have store credit for HMV... and everything in that store is a complete rip off. 35 hmv pounds = 20 normal pounds. The internet is the home of the "normal" priced games at the minute. Not bargains as with other games/media, but normal prices.
GMC
tehfluffzcomeback
Posted 4:57 AM 31/1/08
@cchrist:
... It will sell even LESS due to the price, that makes no sense.
tehfluffzcomeback
DON KING
Posted 4:57 AM 31/1/08
@-sigil-:
It's hard to tell what price the games were purchased from source as no company would ever tell you that... Bummer ay?
DON KING
baked ham
Posted 4:57 AM 31/1/08
@GameraTheGreat: Shit, I dunno why they're charging more, but I wouldn't be surprised to learn that there's something shady going on, because quite frankly there is no good goddamn reason for the PS3 version to cost more, no matter what you tell me, no matter what anybody says. If somebody on the supply end is charging more, there's no good reason for that either.
baked ham
wizardofoz85
Posted 4:57 AM 31/1/08
@axel000: I looked at a couple of sites when I first noticed this last week and all of them seem to have the ps3 version priced £10 more than the 360 version
wizardofoz85
KilgoreTrout__XL
Posted 4:57 AM 31/1/08
They're trying to capitalize on the relatively fewer number of good games for the PS3 as compared to the 360.
Accordingly, owners of this console should not purchase this title from any retailer using this practice while simultaneously writing a nice little email to their customer service department telling them to go fuck themselves.
KilgoreTrout__XL
DON KING
Posted 4:57 AM 31/1/08
@-sigil-: Hello again dude!nice sleep? Yeah the suppliers purchase the games from the game producers. i.e. here in the UK centresoft distribute all the Sony hardware and first party games that they purchace directly from sony.
DON KING
PapaBear434
Posted 4:57 AM 31/1/08
@alextz:
"Simple supply and demand" would dictate that the version selling more (ie: the 360 version) would cost more, because there is more demand for it.
PapaBear434
Strangelove
Posted 4:57 AM 31/1/08
This is a surprising/stupid move. I can't imagine it won't affect the PS3 sales for those that own multiple platforms.
Strangelove
badasscat
Posted 4:57 AM 31/1/08
@everyone:
North America != the UK.
Realizing that would settle about 85% of the arguments in this thread so far.
badasscat
axel000
Posted 4:57 AM 31/1/08
@baked ham:
UK list prices include sales tax whereas US does not as it varies by State. UK sales tax (VAT) is 17.5%. Thats the price they pay for nationalized (free) healthcare and good public schools etc. etc.
Also, the UK charges import fees (more tax) on most electronics, including game systems and games.
Having said all that, this is typical Game. They are rip-off merchants and are best avoided. Back when I lived in the UK I used to get my stuff from microshack and videoshack, sometimes from Virgin Gamestores and HMV.
Of course, Virgin gamestores are long gone unfortunately.
axel000
Scum2k1
Posted 4:57 AM 31/1/08
oh and I got it for the PS3 because the xbox version was no where to be found. It was NTD1800 ($56)
Scum2k1
GameraTheGreat
Posted 4:57 AM 31/1/08
@bakedham
Are you really suggesting that retailers are sabatoging sony DMC4 sales by raising the price? This PS3 conspiracy stuff is way out of control. Since the annoncement of multiplat for DMC4, I have read posts from PS3 fans touting that the sony version will have greater graphics and gameplay (snicker)......maybe that's the reason for the extra expense.
GameraTheGreat
cdammers
Posted 4:57 AM 31/1/08
GMC beat me to it.
cdammers
Scum2k1
Posted 4:57 AM 31/1/08
i'm from taiwan and i also own all 3 current (next?) gen consoles. When a game comes out on both the xbox and the ps3, I ususally end up buying it for the xbox because its always cheaper. Always. Sometimes by almost as much as NTD500 (About $15)
I don't exactly show favoritism to for the xbox either, its just a wiser, financially sound decision. I'm not sure why its always cheaper though. Maybe the cost of a blu-ray disc > a dual layer dvd? Perhaps, but it doesnt explain why most games are 59.99 in the states for both platforms.
I have a feeling it could have something to do with microsoft trying to fight piracy in their own little way but i could be wrong.
Well it doesn't matter. i have a copy of DMC4 in my hands right now anyways. My local gamestore had some on the shelves today even though it wasn't supposed to be until the 31st. score!
Scum2k1
lazyartist
Posted 4:57 AM 31/1/08
I buy all my games online, where i get like £5 or more off. But still, why is this only happening in the U.K?
lazyartist
cdammers
Posted 4:57 AM 31/1/08
At least 360 game prices are coming down. For the first year or so every game was £50 or in some cases more. Now pretty much everything starts at £40 or just under, and there are heavy discounts after a few months. You can pick up Stranglehold for £20 new in HMV or £14 used in Game.
cdammers
tamago007
Posted 4:57 AM 31/1/08
doesn't matter, I will get the PS3 version. It looks and plays better.
tamago007
-sigil-
Posted 4:57 AM 31/1/08
@DON KING: So would the supplier be the game publishers or just some company? Either way it's not Sony or Capcoms fault I guess.
-sigil-
Rask
Posted 4:57 AM 31/1/08
@cchrist: Actually if you believe David Reeve, There are more PS3's sold on the majority of the european market.
Rask
Garo
Posted 4:57 AM 31/1/08
BTW:
amazon.de price is
X360 € 58,95
PS3 € 62,95
not a big difference!
Garo
kNZA
Posted 4:57 AM 31/1/08
@Kenofthedead:
In the UK?
Not according to the sales figures.
kNZA
Garo
Posted 4:57 AM 31/1/08
@cchrist:
Burnout sales UK [www.gamesindustry.biz]
53% X360
47% PS3
Stringers comment about the closing gap in UK makes sense
Garo
DasKonstruct
Posted 4:57 AM 31/1/08
@dionion: I loved the hell out of DMC3 and the ass whippings it brought but this sequel's demo was just dull.
DasKonstruct
dionion
Posted 4:57 AM 31/1/08
@DasKonstruct: I thought it was crap too but I've never been a fan of the series.
dionion
GMC
Posted 4:57 AM 31/1/08
@wizardofoz85: I've looked into it and i've read a few reports that games connect to their home servers, including recently Burnout and COD4. I hope its not true. If you've been playing against home players with an international disc, then that would be good news for me.
@baked ham: when the 360 came out games were £50. Flat rate, no questions, £50. Now, new titles are hovering around 40. Same thing has happened with the ps3. Some good deals on wii games can be found with new releases costing 32 pounds, and now i refuse to buy a wi game at any more than that. You're correct that its about "getting used to" prices. Its like getting into a hot bath. You're nuts are hurting all the way, but you've got to take it if you want to take part.
GMC
El-Suave
Posted 4:57 AM 31/1/08
It's just the video game industry bending us Europeans over as usual.
We get screwed on some PSN content, too?
Motorstorm content is $3 vs. €5 (about $7.35). Where is the big bad retailer there?
El-Suave
DasKonstruct
Posted 4:57 AM 31/1/08
Was I the only one who played the demo and thought it was crap? I couldn't justify 60 bucks to myself let alone a hundred. Are we really that hard up for a game?
DasKonstruct
cchrist
Posted 5:57 AM 31/1/08
@sascha23:
Just because sony said so doesn't mean it's true, i haven't seen any change in the huge stack of ps3's at the media markt (our version of best buy) and as i already said twice before is that alot of ps3 owners dont use it for games.
cchrist
Mr Bentley
Posted 5:57 AM 31/1/08
Content is the same, but 360 owners get to play it using a shitty controller with the sound of an aircraft taking off in the background. So the money-off is a form of compensation.
[With his job here done, Mr Bentley sneaks off into the moonlight, leaving behind the sound of sharpening blades...]
Mr Bentley
Mr Bentley
Posted 5:57 AM 31/1/08
I was pissed off enough last week when Burnout Paradise was £45 on PS3, and £40 on 360, in at least 2 game shops. However, a quick walk around the corner to Woolworths and it was £37.99 on PS3. So I purchased it. Happily.
Note to retailers: £45 of unsold product on your shelf is not as good as £38 of cash in your till.
Mr Bentley
Anemone
Posted 5:57 AM 31/1/08
@dead_red_eyes: It's Brittain... Effectively hell for videogamers. They're used to being screwed left and right. PS: They cry in envy at your $60 games. They pay roughly $80-100 per title for PS3/360 games.
Anemone
sascha23
Posted 5:57 AM 31/1/08
@cchrist: Your logic seems flawed. Because you think there are less PS3 systems being sold in Europe, they are selling the games for more? I believe it's more the other way around. Especially since the PS3 is outselling the 360 in Europe.
sascha23
cchrist
Posted 5:57 AM 31/1/08
@kw4k:
Wow you really read the comments before posting didn't you ;)
cchrist
kw4k
Posted 5:57 AM 31/1/08
i wonder why they'd price it differently? same content, no?
kw4k
reptile168
Posted 10:56 AM 31/1/08
Games have very low margin, and since the 360 version of DMC4 will sell better, they need to earn more on the PS3 version. In any case, maybe Capcom did charge more for the PS3 version since they probably took much more effort and work time to produce that version to be on par with the 360 version, and the more expensive Blueray disk.
reptile168
Cagalli
Posted 10:56 AM 31/1/08
@Witzbold: Yeah, I ended up importing one and it's solid. Works great on DMC4 as well :O or at least the demo. I live in the US so I have to wait a week :(
Cagalli
Blah8
Posted 10:56 AM 31/1/08
@cchrist:
Or, you know, if the store manager has half a brain he'll just order fewer coppies.
Blah8
Frank
Posted 10:56 AM 31/1/08
@Witzbold: I don't think the price of a game like this would matter in Japan...
Frank
Witzbold
Posted 10:56 AM 31/1/08
@DarkCode: Yes. My friend gets it too. Firmware upgrade does jack for the problem. :x
My friends system is first gen. I think mine is 2nd.
Witzbold
DarkCode
Posted 10:56 AM 31/1/08
@Witzbold: You still get that? Either it's my new controller that stopped it or it was a firmware upgrade...
DarkCode
Zero2007
Posted 10:56 AM 31/1/08
@cchrist: @wizardofoz85: This is happening in the UK. If I remember the posts and recent statistics recently, the PS3's dominating in the UK. So it's only natural that they have a higher price for the PS3 version--they're anticipating that more people will purchase the PS3 version. I suspect the US version will probably be priced the same since the capitalism in the states is so much more aggressive and such.
Zero2007
superbeast1370
Posted 10:56 AM 31/1/08
All I have to do is pick up my copy the day it comes out.
superbeast1370
All About Lily Chou-Chou
Posted 10:56 AM 31/1/08
Or you can buy it on videogamesplus.ca, where the PS3 and 360 versions cost the same. Also, shipping is incredibly fast - my previous order took only 3 days from Canada to France.
I preordered the PS3 version for 45 euros (incl. p&p). Compared to the 70 euros I would have paid here...
All About Lily Chou-Chou
Witzbold
Posted 10:56 AM 31/1/08
@Cagalli: Thank fucking god. Tommorow time to get a DS3 then.
Cheers on the info mate. :)
Witzbold
wizardofoz85
Posted 10:56 AM 31/1/08
@ssjmichael: well, a europe thing. I checked out a few american sites when I first heard about this and they have both versions costing the same. didn't bother with japanese sites, i'm not sure if they'd be in english or not.
wizardofoz85
ssjmichael
Posted 10:56 AM 31/1/08
It's the same on Amazon, good enough for me :)
Seriously is this just a UK thing?
ssjmichael
wizardofoz85
Posted 10:56 AM 31/1/08
@theprof00: Ok, now this time check google.co.uk when your looking for the price. It's not much less than the 39.99 that they are saying it'll be.
wizardofoz85
Cagalli
Posted 10:56 AM 31/1/08
@Witzbold: DualShock 3 fixes that :)
Cagalli
Witzbold
Posted 10:56 AM 31/1/08
I got the 360 version and its great.
Didnt want to get the PS3 one since I still go fucking batshit insane with the controller unsynching.
Really, really, REALLY FUCKING HATE that.
Witzbold
theprof00
Posted 10:56 AM 31/1/08
@cchrist:
yes i understand your view, but in the post i put right above yours i said that retailers are denying that theirs is the first markup. They are paying more per game as well and passing on the savings to you!
The problem is arising somewhere between the distributor(large warehouses that ship goods to all stores)
The real question is, "why is the price coming from capcom at a rate thats applicable to 60US games, and being marked up along the way?" Capcom and Sony are not seeing more money. That is the question, who is in charge of raising these prices if it is not the producer or the stores.
theprof00
cchrist
Posted 10:56 AM 31/1/08
@theprof00:
But how many games get sold per console? How many games get sold in general? I don't know about the rest of the world but here the ps3 and its games and selling that well (well except games like drake's fortune) and that's mainly why retailers ask more for the ps3's games. I can't explain this any simpler so this will be my last comment here. It's like talking to a bunch of 4 year olds.
cchrist
theprof00
Posted 10:56 AM 31/1/08
Instead of all this speculation, ask yourselves this
Why do several stores sell the game at normal price?
Why does online sell at normal price?
Stores say it suppliers...
Capcom says it isnt them, Sony disclaims responsibility
Yet the price still clearly has a difference......
clearly there is something wrong with the suppliers or distributors perhaps, so then, why the ps3 version.
and STOP THE SPECULATION.
why would amazon sell a title for 60US and a store in London sell it for 50BP?
theprof00
theprof00
Posted 10:56 AM 31/1/08
LOL@cchrist: I don't think Sony or any other company has input to state how many anythings were sold in a store.
That is why Producers use shipped units as sales numbers, and NPD and VG put together retail sales units, which is what was quoted as outselling 360.
That is your lesson for the day.
theprof00
DELICIOUS_BUNNY
Posted 10:56 AM 31/1/08
I'll just go buy the 360 version and stick it in my PS3. IT WILL WORK I SHALL SHOW YOU!
Disc Read Error
LOL
DELICIOUS_BUNNY
theprof00
Posted 10:56 AM 31/1/08
is it so hard to shop online?
[www.google.com]
theprof00
EdwinJ85
Posted 10:56 AM 31/1/08
Sony do not set the final prices, but I bet you the wholesale price was a bit higher for the PS3 because of the absurd cost of Blu-Ray. Shops have to make money are probably marked up each versions price by the same amount.
360 FTW (cheaply)
EdwinJ85
SnakeCL
Posted 10:56 AM 31/1/08
@cchrist:
PS3 software sales in Europe have been higher than 360 software sales somewhat regularly.
310k units for PS3 vs about 256k units for 360. PS3's are selling, PS3 software is selling.
SnakeCL
rojo
Posted 10:56 AM 31/1/08
still getting it for the ps3
rojo
Witzbold
Posted 1:55 PM 31/1/08
@Frank: It matters to me since fucking games here cost more than they do in the US.
Witzbold
witchdrash
Posted 1:55 PM 31/1/08
I don't think this is Sony overcharging I think it's the MS undercharging, take a look at recent cross platform releases on play or amazon.
e.g.
COD4 - 360: £39.99 PS3: £39.99
Burnout: Paradise - 360: £39.99 PS3: £39.99
Devil May Cry - 360 £29.99 PS3: £39.99
Doesn't that suggest far more that MS is selling DMC cheaper, rather than Sony overcharging??
witchdrash
ColdCuts
Posted 12:56 AM 1/2/08
@-sigil-: DOA is beast mate!!!
That and VF are the best fighting games around.
ColdCuts