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Bethesda Grows European Publishing Arm
Posted by Mike Fahey at 4:20 AM on February 19, 2008
Fallout 3 developer Bethesda looks to take a more direct approach to the European market as parent company ZeniMax Media opens a London office to facilitate self-publishing of titles across Europe under the Bethesda Softworks brand. Located in the heart of London's West End, ZeniMax Europe is being head up by industry vet Sean Brennan. "We are happy to be part of the ZeniMax family," said Sean "Building upon their great reputation and extending their direct reach throughout Europe and the UK is an exciting, new phase in the expansion of the company.
"We are happy to be part of the ZeniMax family," said Sean "Building upon their great reputation and extending their direct reach throughout Europe and the UK is an exciting, new phase in the expansion of the company."The first games to be published by the new office are the eagerly anticipated Fallout 3 and Rogue Warrior, which we haven't heard any new on in quite some time. Nice to know it still exists.
ZeniMax Media Opens London OfficeBethesda Softworks Establishes European Publishing Arm
16th February 2008 (London, England) - ZeniMax Media Inc., the parent company of Bethesda Softworks®, today announced it has begun direct publishing operations in Europe with the establishment of its London-based subsidiary, ZeniMax Europe Ltd. ZeniMax Europe will be publishing titles throughout UK/EMEA territories under the Bethesda Softworks brand.
Bethesda Softworks has a successful history as a developer and publisher of award-winning titles, most recently with The Elder Scrolls IV: Oblivion®, which won critical acclaim and countless Game of the Year awards. While continuing to work with strategic European distribution partners, ZeniMax Europe plans to deliver a range of compelling titles to the European market in the coming years, including the highly anticipated Fallout® 3 in Fall 2008.
"This is an important step for us as we look to expand our presence in markets outside of North America," said Robert Altman, CEO of ZeniMax Media Inc. "We want to establish direct relationships with retailers and distributors throughout Europe and the UK as we bring exciting titles like Fallout® 3 and Rogue Warrior™ to gamers worldwide."
The European operations of the Company will be headed by Sean Brennan, an industry veteran with over 20 years experience in the European markets. "We are happy to be part of the ZeniMax family," said Sean "Building upon their great reputation and extending their direct reach throughout Europe and the UK is an exciting, new phase in the expansion of the company."
Working alongside Brennan are Greg Baverstock, Director of Sales and Business Development, and Christina Camerota, Director of Marketing and Public Relations. With a wealth of industry experience, the team has recently settled into the Company's new European offices which are located in the heart of London's West end.
Comments (AU Comments · US Comments)
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Candlejack
Posted 2:21 PM 19/2/08
@aniline: lol ok :D
Candlejack
okenny :)
Posted 2:21 PM 19/2/08
Maybe shedding the dead skin called the old fallout fanboys is what Bethesda needs to do to take this franchise to new places. Halo stayed so true to itself that, even though it was a good game, people accused it of being derivative of itself so the lesson is FUKE THE FANBOYS!
...
I'm happy they are extending their development house into Europe because that region have been treating western RPGs with respect for a long time in the PC realm. It will be good to see how talent from that part of the world will affect Bethesda's IPs from this point forward.
okenny :)
princess_stomper
Posted 2:21 PM 19/2/08
GSTAFF GSTAFF GSTAFF!
*hides*
princess_stomper
crakkie
Posted 2:21 PM 19/2/08
Comment? GStaff just bans people when they argue with him, be they TES modders, Fallout fans, or Star Trek fans that have been snubbed/censored/threatened by Bethesda. He's a coward lacking the wit or chutzpah to moderate a forum. I sure as hell would love to see him post outside of Beth's forums.
crakkie
aniline
Posted 2:21 PM 19/2/08
@Candlejack:
Shh! No one say it a 3rd time! It'll summon the rest of them!
aniline
enewtabie
Posted 2:21 PM 19/2/08
@JoeshieB7:
Actually,I'll ask Beth's community manager if he wants to comment..lol
enewtabie
Candlejack
Posted 2:21 PM 19/2/08
@Rendon: What's NMA?
Candlejack
NoBullet
Posted 2:21 PM 19/2/08
JOESHIEB7 doesnt play games. He just looks at pictures to make an opinion. That's a hardcore gamer right there.
NoBullet
Polterg3ist
Posted 2:21 PM 19/2/08
What's Rogue Warrior? On a seperate note, I hope Fallout 3 will live up to the hype. *Darth Vader Voice* My tolerance of Bethesda's failures is growing thin.
Polterg3ist
Rendon
Posted 2:21 PM 19/2/08
@Joeshieb7: Go back to NMA.
The title amused me, I had a picture of them actually growing a third arm.
Rendon
JoeshieB7
Posted 2:21 PM 19/2/08
@Flawless101:
Right, because Bethesda clearly hasn't released information or demos regarding the game.
Yeah, try again son.
JoeshieB7
princess_stomper
Posted 2:21 PM 19/2/08
Congratulations on the new office - perhaps that will entice some of the Rockville guys over for a visit some time. :D
princess_stomper
Flawless101
Posted 2:21 PM 19/2/08
@Joeshie: No, its a clear troll attempt to start an arguement. Its not out, I doubt like the majority of place you've seen anything that other than what's been released. Unless you have access to it being designed your point is moot. This "oh noes oblviion with gunz" has been around since its been announced change the track already, I'll wait until it's released and I play it before drawing my conclusions.
Flawless101
Candlejack
Posted 2:21 PM 19/2/08
@baked ham: They're the ones that analyse and watch you while playing. They also sleep under your bed.
Candlejack
enewtabie
Posted 2:21 PM 19/2/08
@Joeshie:
You've played Fallout 3? From what I've seen it doesn't look like oblivion with guns..Where's Gstaff?
Wonder if they'll do anything Star Trek related.
enewtabie
BD
Posted 2:21 PM 19/2/08
I'll take Oblivion with guns before Interplay's douchebaggery owning the franchise any day.
BD
Joeshie
Posted 2:21 PM 19/2/08
@Flawless101:
It's not a troll. I'm being serious. I suppose if I were like you and turned a blind eye to what Bethesda is doing, I might not care.
Joeshie
Flawless101
Posted 2:21 PM 19/2/08
@Joeshie: sigh, troll else where.
Flawless101
Joeshie
Posted 2:21 PM 19/2/08
Yes, I can't wait for Bethesda to make a complete mockery of the Fallout series with their 'Oblivion with guns'....errrr, Fallout 3 release.
Joeshie
baked ham
Posted 2:21 PM 19/2/08
I've noticed the ZeniMax Media logo on all Bethesda's games for awhile now. Never really paid it any mind, don't know who they are.
baked ham
BD
Posted 2:21 PM 19/2/08
They are happy to be part of which family again?
BD
princess_stomper
Posted 1:26 PM 23/2/08
@ Crakkie, by some really weird coincidence your spiteful little invective didn't show up on this page yesterday. I made my quip in response to Aniline's 'Beetlejuice' gag.
Anyway, what you say is such total bull - not one part of your comment is true - that it barely dignifies a response. A witty smackdown would be wasted here.
princess_stomper