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God of War Shirts, Heavenly Sword Boxers, Others On Their Way
Posted by Brian Crecente at 4:40 AM on March 6, 2008
Sony today revealed that they have granted licensing agreements for some of their top games with four apparel companies. The result will be a slew of T-shirts, hats, boxers, even something called "loungewear" featuring the artistic stylings from such Playstation greats as God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.
I can't friggin wait to lay about in my house wearing nothing more than a pair of LittleBigPlanet whitey-tighties under my silk God of War smoking jacket while I sip cognac and pass judgment on the gaming world.
IV Gear already has their list of games up, but no product pics yet.
So excited. List of companies and silly quotes on the jump.
SONY COMPUTER ENTERTAINMENT AMERICA LAUNCHES NEW LICENSED APPAREL PROGRAM
Companies Work Together to Showcase Top PlayStation® franchise titles
Sony Computer Entertainment America Inc. (SCEA) today announces four new industry leaders in apparel and accessory licenses for the PlayStation® brand and various game franchises, including God of War®, Ratchet & Clank®, Resistance Fall of Man®, Heavenly Sword™ and Little Big Planet™. IV Gear Inc. will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market. Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for t-shirts and hoodies. Bioworld will produce headwear, bags and accessories. MJC will round out the program with boys and young men's boxers and loungewear.
"PlayStation is an extremely strong and well-known brand" said Shelly Gayner, Director of Licensing, SCEA. "We feel that this is a great opportunity for us to satiate our core fans and extend and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and our top franchise titles."
John Leonhardt, President of Dimensional Branding Group, who is leading the DBG PlayStation licensing team, adds, "With the addition of this diverse roster of creative and passionate apparel partners this marks the initiation of PlayStation as one of the most innovative and cutting edge licensing programs."
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
valuepack
Posted 10:22 PM 19/3/08
I feel like walking around with a game shirt should be reserved "for ironic use only." I'm no hater, but when I see a fellow nerd in a faded Starcraft shirt I get sad inside.
valuepack
lordhewlett
Posted 10:22 PM 19/3/08
I've allways wanted Tidus on my boxers....
lordhewlett
Mongoosekun
Posted 10:22 PM 19/3/08
Finally, I can wear Heavenly Sword boxers. It should be a fun print type with Kai making a joke about the "My sacred genitals!" line. Massive damage!
Mongoosekun
xbulletholes
Posted 10:22 PM 19/3/08
deja vu, i remember sony advertising playstation apparel during the ps1 era.
xbulletholes
Amazon_Chris
Posted 10:22 PM 19/3/08
Here's what we need:
Kingdom Hearts underwear. People see it and go," WTF? WHY'S DONALD DUCK DOWN THERE?"
Amazon_Chris
Dioxen
Posted 10:22 PM 19/3/08
I'd really love to be a fly on the wall in a Sony shareholder's meeting.
"So guys, we know you've been slightly worried about the ps3 but things are looking up. We've put a lot of money and effort in to what we think will be the final push for total dominance. Are you ready for this...?
KRATOS ON YOUR NUTSACK!
Hey? Hey? We also have Ratchet & Clank G-strings and Little Big Planet jockstraps.
Wait. Where are you going?"
Dioxen
TheApprentice
Posted 10:22 PM 19/3/08
heavenly sword stuff, I'll definitely buy!!!
TheApprentice
skrame
Posted 10:22 PM 19/3/08
@Black_Ops_19: We all would!
skrame
Fyren
Posted 10:22 PM 19/3/08
Yea I dig Parappa.
Thats some class right there, nightcap with parrapa apparels.
Fyren
gdf
Posted 10:22 PM 19/3/08
I'm just glad they haven/t forgotten about Jak And Daxter.
gdf
curtisawa
Posted 10:22 PM 19/3/08
I love it when companies charge you money to advertise for them. The only thing better than a billboard is a moving billboard that pays you for the privelege of working for you. Well played, Sony.
curtisawa
mind in rewind
Posted 10:22 PM 19/3/08
@Brian Crecente: Hopefully they'll offer a Twisted Metal ascot to go with your silk God of War smoking jacket.
mind in rewind
DrunkRaba
Posted 10:22 PM 19/3/08
I'd be forced to get boxers that said heavenly Sword on the fly perhaps. Too funny to pass up.
Maybe put Resistance on the butt just so, they know >.>
DrunkRaba
Killtacular
Posted 10:22 PM 19/3/08
This may actually be worse than the Halo Slurpee. At least you could throw out the cup when you were done with that, rather than face a whole day of ridicule in a Little Big Planet bomber jacket that Mom bought you.
Killtacular
KYLE_ELYK
Posted 10:22 PM 19/3/08
You know they will sale the untucked thermal for Uncharted.
KYLE_ELYK
djomg
Posted 10:22 PM 19/3/08
yes! Cognac and Judgement! A perfect pair; Like penutbutter & jelly, Abbot & Costello, Ratchet & Clank... and breasts.
ooh, speaking of... 'Eye of Judgment' bras?
djomg
Ess
Posted 10:22 PM 19/3/08
That LBP logo is Ug-Lee.
It looks more like a Slurpee cup than anything to do with the semi-realism and natural textures LBP is touted for.
Yuck.
Ess
Maleficence
Posted 10:22 PM 19/3/08
Anything too wordy, i.e. the title, will just look geeky, if it's just a symbol, like the middle bit of GoW, or the GT symbol, that would look cool on clothing.
Maleficence
Fluffy22
Posted 10:22 PM 19/3/08
ahhh so many jokes if they are on boxers -
"Wanna see my heavenly sword?"
"Is it really uncharted under there?"
"Alot of Jak'ing off then?"
"just Soc 'om"
ahhh i might buy these
Fluffy22
GhaleonUnlimited
Posted 10:22 PM 19/3/08
Good luck peddling that crap.
GhaleonUnlimited
kyosuke9999
Posted 10:22 PM 19/3/08
@Kuromankuro: If it won't fit on a blu-ray you can kiss a dvd goodbye.
kyosuke9999
Seiven
Posted 10:22 PM 19/3/08
@exion: ROFL awesome...or the "O Dragon", as the card is referred to.
Seiven
CaptLtrl
Posted 10:22 PM 19/3/08
Parappa apparel. Do want!
CaptLtrl
goldwings
Posted 10:22 PM 19/3/08
Where's Lair? Oh right.
goldwings
exion
Posted 10:22 PM 19/3/08
gimme some eye of judgement boxers, I'll be happy with a pubic cubic!
exion
Kuromankuro
Posted 10:22 PM 19/3/08
No MGS on a Sony T-shirt?... MGS4 confirmed for 360?
Kuromankuro
Shin-Kaiser
Posted 10:22 PM 19/3/08
Resistance all the way baby!
Shin-Kaiser
Collapse The Control
Posted 10:22 PM 19/3/08
The Little Big Planet is really gay looking. If I saw some guy walking around with that on I would laugh my ass off.
Collapse The Control
Seiven
Posted 10:22 PM 19/3/08
@artraider: they offer a cardboard box with the logo on it
Seiven
artraider
Posted 10:22 PM 19/3/08
No MGS4 love for the t-shirts?
artraider
Erwin
Posted 10:22 PM 19/3/08
Teehee, Tools of Destruction boxers!
Erwin
CyN1caL
Posted 10:22 PM 19/3/08
I'm ok with having little big planet on my boxers. Even if I don't play the game.
CyN1caL
Nickatiah
Posted 10:22 PM 19/3/08
@rkr215: Nice man. Really nice
Nickatiah
Setzer IIDX
Posted 10:22 PM 19/3/08
I think Flea can think of a better apparel item for the Sackboys.
Setzer IIDX
beeporama (brian.j.parker)
Posted 10:22 PM 19/3/08
"loungewear" = pajamas
How about an Uncharted: Drake's Fortune shirt? They could design it with an uneven hem, so it MUST be worn half-tucked at all times.
beeporama (brian.j.parker)
Mr.SithNinja
Posted 10:22 PM 19/3/08
@Black_Ops_19: I would kinda like to see a pair that said " Uncharted " across the backside.....
Mr.SithNinja
codeloss
Posted 10:22 PM 19/3/08
"Uncharted" boxers are going to be strangely appropriate for the type of person that would choose to wear them.
codeloss
Spydak
Posted 10:22 PM 19/3/08
PaRappa shirts!? SOLD!
Spydak
Seiven
Posted 10:22 PM 19/3/08
sorry stayed up late playing COD4 last night and I work in software development and marketing, so my marketing gene has kicked in.
Seiven
Brian Crecente
Posted 10:22 PM 19/3/08
@pd771: They actually sent out a shirt with review copies of the game. It's pretty neat.
Brian Crecente
Seiven
Posted 10:22 PM 19/3/08
@SchoolBusDriver: LOL Uncharted:Condoms for first timers
Seiven
Black_Ops_19
Posted 10:22 PM 19/3/08
@seiven: I just had that thought as well. lol
Black_Ops_19
RobotsAlive
Posted 10:22 PM 19/3/08
oh woops check it out @ www.consolepatrol.com
RobotsAlive
RobotsAlive
Posted 10:22 PM 19/3/08
now underwear! just another reason why Sony is on a roll. check out these 10 reasons as to why the PS3 is important again
RobotsAlive
Magic Emperor Anima
Posted 10:22 PM 19/3/08
@Seiven: Agreed.
Just think. Heavenly Sword boxers. Heavenly Sword boxers.
Eh, I'm bored.
Magic Emperor Anima
Black_Ops_19
Posted 10:22 PM 19/3/08
Heavenly Sword boxers? Hmmm... I'd love to see ma lady in some heavenly sword panties.
;-)
Black_Ops_19
Seiven
Posted 10:22 PM 19/3/08
Resistance thongs for teases...LOL...damn I need a day off and a nice tall Guinness.
Seiven
Grave
Posted 10:22 PM 19/3/08
New Parappa hats, I hope! Mine is in pretty bad shape.
Grave
SchoolBusDriver
Posted 10:22 PM 19/3/08
One more sign gaming is bleeding deeper into mainstream pop culture. Always good. Now we just need gaming condoms.
SchoolBusDriver
Seiven
Posted 10:22 PM 19/3/08
OMG the puns will run rampant...forget SOCOM: Navy Seals...we have SOCUM:Seamen at work
Seiven
rkr215
Posted 10:22 PM 19/3/08
In related news, Hot Topic retail stores have been reported to have been inundated with ugly video-gaming related apparel.
rkr215
Seiven
Posted 10:22 PM 19/3/08
Heavenly sword boxers...OMG, I want some...rofl
Seiven
pj898
Posted 10:22 PM 19/3/08
@Old-school Sonic fanboy: Good one!
pj898
pd771
Posted 10:22 PM 19/3/08
Pata Pata Pata Pon
They better make me a shirt
pd771
Old-school Sonic fanboy
Posted 10:22 PM 19/3/08
Sackboy boxers FTW.
Old-school Sonic fanboy
Royal_Highness
Posted 10:22 PM 19/3/08
please tell me patapon stuff is coming soon
Royal_Highness