industry news
Sega So Not Interested In (Another) Merger
Posted by Luke Plunkett at 5:30 PM on March 6, 2008
In the wake of big industry acquisitions and mergers like ActiBlizzard and the continuing EA/Take-Two dramas, Sega Sammy US chief executive Simon Jeffrey was asked by Reuters whether Sega were interested in getting in on any of that action:
That's not an area we want to play in right now. We have no interest in being acquired, we are very happy with our position right now.So right. I'm sure there's a rule somewhere saying you can only be bought and merged once a decade.
Sega encouraged by strong "Mario & Sonic" sales [Reuters]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
TrettOff
Posted 10:25 PM 19/3/08
I like it that since no one has shown interest in merging with Sega, that Sega feels the need to say "We're not interested in mergers." Sort of like the fat girl loudly proclaiming she wouldn't go out with the quarterback- as if he was going to ask her out. So how's that new Shadow the Hedgehog game coming, Sega?
TrettOff
Jason144
Posted 10:25 PM 19/3/08
I'd love another Skies of Arcadia, or even another Phantasy Star game. Sega has way too many franchises to be whoring Sonic like they are (although I'm optimistic about the Sonic RPG).
Jason144
Americo
Posted 10:25 PM 19/3/08
@ph15h: Sonic Fantasy? Tails Quest? Space Cream?
I don't think those would work as crossovers if Squeenix and SS merged.
Americo
GuardianEarth
Posted 10:25 PM 19/3/08
@Gigith:
I'm guessing that it's not too likely considering Sega's arrogance because of stupid people who buy their not-so-high-quality games.
GuardianEarth
GuardianEarth
Posted 10:25 PM 19/3/08
Thus proving that Sega's not on drugs, but they're all just incredibly stupid.
GuardianEarth
TrekVogel
Posted 10:25 PM 19/3/08
Sega should have merged with Nintendo instead of Sammy. It's pretty clear that what Sega had during the DC era was what the Cube missed. The other way around not as much but Nintendo's reputation and their business side of things could have helped Sega. That is kind of happening with Sega's Wii releases which are mostly DC ports although it's too little, too late.
Please stop saying SquareEnix should do Sega rpgs, they're not the only ones making good rpgs you know. They would probably turn them into DS games anyway.
TrekVogel
GUNLOC_MORIYM
Posted 10:25 PM 19/3/08
I think Sega is gaining the ground it lost and they have learned from the fans to stop rushing sonic platform games... Or maybe I'm just behind on whats coming out but it looks like their treating sonic now with the same love nintendo has for mario(hahaha). I like this new leaf they are turning over and hope the games developed for the western market do very well. Don't overlook that Yakuza 3 and that PS3 rpg show there still making games just for japan in mind too. I really enjoyed Sega rally and can't wait for samba for wii. Also that they even brought out nights still shows they value their old "dead" ip.
Anyway I try to do my part and buy the games i like from them. I bought ghost squad and plan to get superstar tennis, Hotd 2&3 and bass fishing. Why buy games i already own for other systems? Because its the only way i can see shenmue 3 ever getting made and I can't leave Ryo in that cave to die. :(
GUNLOC_MORIYM
snowlock
Posted 10:25 PM 19/3/08
can't say if another merger would be good or not.
i know there are probably way better sega games,
but sonic and the secret rings was good like sonic again.
i owned a genesis and every sonic for it,
so don't kill me.
snowlock
Sinnbox
Posted 10:25 PM 19/3/08
well guys it 2:30 am here i got to head to bed...
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
@Sabre_Justice: Okay, no more long name.: That sucks, The only MMO I have played was WOW, fun, but time consuming....
Sinnbox
Sabre_Justice: Okay, no more long name.
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: You must not have played City of Heroes. Mind you, the jerks are usually too stupid to figure out the plot points.
Sabre_Justice: Okay, no more long name.
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: true.
I would love to have the original redone on 360 or PS3...I can only wish though....
Sinnbox
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
Last I heard it was Korean only (if it ever came out).
Wasn't really looking for it. MMO's don't seem to be the right fit for a story driven detective game -- you'd have jerks spamming the shout channels, giving away all the details and spoilers.
Capt. Struggle Bunny
Sinnbox
Posted 10:25 PM 19/3/08
True, What ever happened to that Shenmue world MMO that was supposed to be comming?
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: True. What ever happend to that MMO shenmue that was announced?
Sinnbox
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
@Sinnbox: To tell you the truth, Shenmue 2, while more ambitious, probably wasn't as good as Shenmue 1. One thing that I think that hurt it was the fact you didn't have a dojo to spare in/memorize your moves, so every battle was either button mashing, or looking through your move scrolls.
Capt. Struggle Bunny
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: could be i do know that the Xbox version of 2 was far less enjoyable than 1 on dreamcast...I remember all my friends were excited cause Majoras mask(and the PS2) were comming out the day shenmue was released. They soon were in awe of shenmue and many dreamcast fans were born....
Sinnbox
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
@Sinnbox: Yup. The minor inconvenience of having to read the text far out-weighs the English voice actors. Plus I think the game just feels like it should be played on a Dreamcast. I saw it on an Xbox, and for some reason..it didn't feel right (probably the voices, haha)
Capt. Struggle Bunny
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: ya the voice acting was bad, is it all subtitled in the UK version?
Sinnbox
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
@Sinnbox: Really, the Japanese voice acting is worth it if you get the U.K. version. One thing that annoyed me with the original Shenmue was the horrible English voice acting. Especially the main character's whinny spoiled brat voice.
Capt. Struggle Bunny
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: ya, I have seen it, but I was mainly talking about US releases. I about bought Shenmue 2 for $6 from a local import shop, but waited for the Xbox veersion. P.S. I love imports, It seems that new DC games pop up in Japan every so often....
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
@Trowble (XBL/PSN): I have wondered about that, I think that if they had started a new console they may have succeded, but To many people were turned off. I would love to see them pull out some new hardware in the future....
Sinnbox
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
@Sinnbox: Technically, Shenmue 2 was a DC games (I should know, I have a copy for my DC sitting in my living room!)
I was only a brief Sega fanboy during the Dreamcast years (not like I didn't like them before, but I never paid much attention to them during their Genesis hay day when I had a SNES), but during that brief time, it seemed like Sega could do no wrong.
Basically all I want from Sega anymore is the completion of the Shenmue series. Anything else just doesn't seem to capture my interest.
Capt. Struggle Bunny
Trowble (XBL/PSN)
Posted 10:25 PM 19/3/08
An area they shouldn't have played in was going strictly software.
Trowble (XBL/PSN)
Gigith
Posted 10:25 PM 19/3/08
@TheIrishNinja: Yeah, I can't wait for that. I love Bioware even though the AI in Mass Effect is unbelieveibly horrible.
I hope SEGA gets some good teams soon, but even if they don't they have the right idea to work with THQ and Bioware.
And I can't wait for Yakuza 3.
Gigith
Sinnbox
Posted 10:25 PM 19/3/08
@TimO777: I'll have to look into that once i get a new Wii.
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
now that i think about it there have been some good sega games sice the DC, but they realy are whoring out the sonic franchise.
Panzer Dragoon Orta(Great Game)
Gun-Valkyrie(Good)
JetSetRadioFuture(Good)
Skies Legends(as good as the original)
Shenmue 2(EHH..ok)
Billy Hatcher(Ok for a new IP)
Sega GT...(ok i'm not a racer fan)
and lots more...
The new valkyrie game for PS3 looks amazing!!!
Sinnbox
TimO777
Posted 10:25 PM 19/3/08
@Sinnbox: Yeah, but at least they would be better. I have to say though, that Sonic for the Wii is a great game. Definitely my favorite 3D sonic since Sonic Adventure.
TimO777
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
@Sinnbox: Actually looks like a company called Quintet made it, but it was published by Enix and Nintendo.
[en.wikipedia.org]
Capt. Struggle Bunny
TheIrishNinja
Posted 10:25 PM 19/3/08
@Gigith: preach on, brother-man.
yeah, we all wish they got bought by nintendo or anybody else, but that didnt happen, so here's to hoping yakuza 3 or whatever doesnt suck. if it does...well, at least bioware's on sonic RPG.
TheIrishNinja
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: I was just thinking the other day that Square had tons of more interesting games on the PS1 than the PS2.
Sinnbox
Gigith
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: Yeah, I used to be such a hard-core SEGA fan, but it wasen't after the Dreamcast I stopped, it's when SEGA started putting out crappy games like Sonic Heroes.
Only good game with the Sonic IP so far is Sonic Battle for the GBA, but that was made by THQ.
Gigith
Sinnbox
Posted 10:25 PM 19/3/08
@Capt. Struggle Bunny: I thought that Illusion of Gaia was a nintendo production? A pawnshop near me keeps getting tons of copys of that game.
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
@TimO777: Nintendo would help alot of the Sega games, but IMO they would kiddyize some of them, I would love a part Nintendo produced Clockwork Knight 3
Sinnbox
Capt. Struggle Bunny
Posted 10:25 PM 19/3/08
Come back real Sega! And while we're wishing. Can we have Enix stop pimping Square's Final Fantasy IP like a cheap whore and have them develop something cool like Illusion of Gaia?
Capt. Struggle Bunny
TimO777
Posted 10:25 PM 19/3/08
@Sinnbox: Wow, I remember reading that too in that issue. I think I felt the same exact way...
@Spiral: I COMPLETELY agree with that. Although having Nintendo make a sonic game, would be sacrilegious, I really think it would do the series some good.
Boy, 20 years ago I never thought I'd be saying that.
TimO777
Sinnbox
Posted 10:25 PM 19/3/08
@Gigith: Finaly someone that agrees with me, it seems that everyone hates them, I loved sonic adventure.
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
@Samos42: Way before, They came out with soem good stuff after sonic adventure, Shenmue, REZ, Jet Set Radio, ect... They had alot of good looking stuff previewed in the last few issues of ODCM that never saw the light of day.
Sinnbox
Gigith
Posted 10:25 PM 19/3/08
@Samos42: I don't know, but Sonic Adventure was the best Sonic game ever, along with Sonic Adventure 2.
Ohh how I love Chao's.
Gigith
Samos42
Posted 10:25 PM 19/3/08
Did they make the Sonic Adventure series before or after the merge? Because that was the last great thing Sega really put out...
Samos42
超外人
Posted 10:25 PM 19/3/08
@Sinnbox: The freedom for non-DC games came about 5~7 months prior to SEGA going multi-platform announcement. It was unknown at the time. It probably was done in advance though, but only a SEGA official can clear that up. It's been some time ago, wish I could remember everything.
I'm still itching for a Skies of Arcadia 2 though ;-;
超外人
Sinnbox
Posted 10:25 PM 19/3/08
@Sabre_Justice: Okay, no more long name.: True, I was a huge Sega fan back then, The moment i read in the Official Dreamcast Magazine that they had merged, I felt sick.
Sinnbox
Sabre_Justice: Okay, no more long name.
Posted 10:25 PM 19/3/08
I knew Sammy would ruin Sega, and I was more right than I ever wished to be.
Sabre_Justice: Okay, no more long name.
Gigith
Posted 10:25 PM 19/3/08
@Spiral: What I said was directed towards something you said in an alternate universe, sorry for the misunderstanding.
Gigith
Sinnbox
Posted 10:25 PM 19/3/08
@QC8472: True, Mario and Sonic just got them a boat load of cash, but I'm sure Nintendo got alot of that money.
Sinnbox
Sinnbox
Posted 10:25 PM 19/3/08
@QC8472: Sadly i think that Nintendo would crush them, Nintendo would need to give them back their creativity, and unmerge teams, rehire people, ect...IMO Sega's problemis that they are trying to revive old franchises using only parts of the old teams.....
PS. how bout a SquareEnix version of Panzer Dragoon Saga?
Sinnbox
Kprimed
Posted 10:25 PM 19/3/08
I Eat You At Quizno's....
Kprimed
Spiral
Posted 10:25 PM 19/3/08
i said mario-quality, not mario-like -.-
Spiral
QC8472
Posted 10:25 PM 19/3/08
@Sinnbox: They probably don't have the money for it. Hell, it took 3 Halos for Bungie to do it.
They would need sucesses like the first three Sonics on the genesis to make that kind of money.
QC8472
Sinnbox
Posted 10:25 PM 19/3/08
@kaitousai: I think that sega gave them the ability to create non dreamcast stuff due to the fact that they were going multi-Platform.
Sammy Merged most of Sega's dev houses together, and squaseh creativity.
Sinnbox
thejakeman: probably disagrees with you
Posted 10:25 PM 19/3/08
@Spiral: nor is he focused on jumping.
thejakeman: probably disagrees with you
Gigith
Posted 10:25 PM 19/3/08
@kaitousai: Yep, but Sega still owns the rigts to Skies of Arcadia, and what I wanted was a new one made by Square enix.
But gah, I do want a new Skies of Arcadia game.
Gigith
QC8472
Posted 10:25 PM 19/3/08
in the state Sega is in, for the games, I wouldn't mind them being bought by Nintendo. They are not what they used to be :(
QC8472
Sinnbox
Posted 10:25 PM 19/3/08
I think Sega's quality is hurting due to the merger, The were on a hardware slump, but a software high at teh time, then they merged with sammy(Who at the time thought that pachino machines were the way to go) ad Dev teams got combined, and freedom got squashed. They need more freedom, IMHO they need to buy them selves awyay from Sammy.
Sinnbox
Gigith
Posted 10:25 PM 19/3/08
@Spiral: Sonic's not used to having to collect crap to move onto the next level.
Gigith
ph15h
Posted 10:25 PM 19/3/08
:( I shoulda inb4'd... j/k it would be crazy to have an acutal canon game with both mainstars.
ph15h
kirstpo
Posted 10:25 PM 19/3/08
SEGA...they've certainly gone downhill. It's very sad.
kirstpo
超外人
Posted 10:25 PM 19/3/08
Yeah, I'd like to see a Skies of Arcadia 2 myself, but wasn't that made by Overworks? Alot of SEGA published games and houses became independent before the DC died. They were free to make games for non-DC platforms, which means they weren't necessarily SEGA owned. I could be wrong about one of these things though...
超外人
ph15h
Posted 10:25 PM 19/3/08
I wish Square Enix or Nintendo buy them. SE for crazy games and for Nintendo to have a 2nd party or 1st party throw back feel to it.
ph15h
Spiral
Posted 10:25 PM 19/3/08
would be cool if nintendo aquired sega. mario-quality sonic platformer!
Spiral
deathsyth8888
Posted 10:25 PM 19/3/08
Wait, when did Sega merge with another company? When was this and how did I not know about it earlier?
deathsyth8888
Nobuyuki
Posted 10:25 PM 19/3/08
If only they had that attitude about merging with Sammy, maybe then I'd get a Wii sequel that wouldn't make me cry.
Nobuyuki
Gigith
Posted 10:25 PM 19/3/08
Just have one baby, Skies of Arcadia 2, with Square enix as the mother, please.
Gigith