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Electronic Arts Gets "Back to Basics" with Gamer's Day
Posted by Brian Crecente at 8:00 AM on May 14, 2008
Last night Electronic Arts took over the trendy San Francisco Supperclub to show off a slew of new games coming from their different labels and partners including Phenomic's Magic the Gathering meets Warcraft title Battleforge, Dead Space and Left for Dead.
Mike Quigley, EA Games Label vice president of global marketing, kicked off the event by walking the gathered press through the the games label were and reminding folks that it now includes folks like Pandemic and BioWare and partners like Valve and Harmonix.
Quigley said that EA Labels was a reminder that "sometimes you have to get back to basics" and make things all about the games again.
After showing off a three-minute montage video, Quigley called Bioware GM Ray Muzyka to the stage to talk up the PC adaptation of Mass Effect, which Muzyka called BioWare's "best game to date."
While the event didn't include Dragon Age, Muzyka said that it was "looking really sweet."
NVidia's Roy Taylor hit the stage to remind press that PC gaming was still important and pointed out that five of the games being shown off that night were computer games.
The event wrapped up with Battleforge and Skate It demos. The night gave us a chance to get hands on with a number of games including Dead Space, Battlefield Heroes, Battleforge, Skate It, Mass Effect PC and Left 4 Dead. Check back in a few minutes for all of our hands-on impressions and news.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Guild_Navigator
Posted 8:20 AM 14/5/08
@Raziel Dune:
Probably because it's made to look like cold war soviet union propaganda.
Guild_Navigator
karasu is my homeboy
Posted 8:06 AM 14/5/08
Post Battleforge and Dead Space info faster!
Please, of course.
karasu is my homeboy
Nexus6
Posted 8:05 AM 14/5/08
Looking forward to Left 4 Dead. I need my zombie fix!
Nexus6
Sonovius
Posted 8:05 AM 14/5/08
as first i thought the nazi imagery on that EA poster was photchopped by kotaku. but i dont think it is.
Sonovius
Raziel Dune
Posted 8:05 AM 14/5/08
why do i think of soviet russia when i look at that EA screen.
Raziel Dune
SAKY
Posted 8:42 AM 14/5/08
Oh, boy. Left 4 Dead...I need....NOW!
SAKY
SAKY
Posted 8:42 AM 14/5/08
So John Madden on the cover of 2010? lol, I kid, I kid!
SAKY
VixDiesel
Posted 8:33 AM 14/5/08
So where's the new SSX?
VixDiesel
Solarion
Posted 10:06 AM 14/5/08
If you look close enough you can tell that those fists belong to the EA executive management team, but what you can't see is that the EA marketing folks actually air-brushed out what was their original idea and that is to have those fists going up the asses of their customers and pulling out $60.00 dollar bills.
Solarion
gec05
Posted 9:46 AM 14/5/08
Hehe, looks like a fascist poster.
gec05
Arttemis
Posted 10:23 AM 14/5/08
Is there any place I can find a nicer version of the pictured EA logo?
Arttemis
coalhalo
Posted 10:18 AM 14/5/08
Do we get a "Hands on with Dead Space" post Mr B.?
coalhalo
z357x
Posted 10:43 AM 14/5/08
@Arttemis: That logo looks like Japanese WWII propaganda or something.... @_- ?
z357x
Solarion
Posted 10:38 AM 14/5/08
@Arttemis:
Yes, Satan has one, check with him.
Solarion
Heywoodjabloume
Posted 3:43 PM 14/5/08
@Solarion: LOL, that's probably true
Heywoodjabloume