industry news
ESA Confirms Activision/Vivendi Departure
Posted by Kotaku US Edition at 1:08 AM on May 3, 2008
The Entertainment Software Association told Kotaku today that both Activision and Vivendi are no longer a part of the industry trade organisation, confirming a rumour we broke earlier this morning.
"While the Entertainment Software Association remains the preeminent voice for U.S. computer and video game publishers, we can confirm that Activision and Vivendi Games opted to discontinue their membership. The ESA remains dedicated to advancing our industry's objectives such as protecting intellectual property, preserving First Amendment rights, and fostering a beneficial environment for the entire industry. Our high level of service and value to members and the larger industry remains unchanged."- Rich Taylor, Senior Vice President of Communications and Research, Entertainment Software Association
This comes a day after it was noted that Activision and a number of other notable publishers were not listed as showing at the industry's big conference.
Neither Activision nor Vivendi have responded to requests for comment. More as this breaking story unfolds.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
MasterDex
Posted 1:58 AM 3/5/08
I feel a storm coming. Hopefully, Activision/Vivendi have made the right decision. I suppose only time will tell.
MasterDex
kidko
Posted 1:55 AM 3/5/08
@J449: I'm going with the "ineffective money sink" theory until we hear otherwise.
What does anyone even need E3 for? The information age allows us to move beyond brick and mortar events and share important info directly with the public. Let GameStop and Wallmart come to them.
kidko
lakings
Posted 1:50 AM 3/5/08
This is what happens when they take away the booth babes.
Sex sells, no one wants an intimate showing, big company's want rabid fans, big lights, big productions, lots of exposure for there big titles and of course 1/2 naked booth babes.
Note to self ESA, I think we screwed up :P
lakings
mphz
Posted 1:36 AM 3/5/08
To the end user, it probably means nothing. Then again, I have no idea what the ESA does.. *heads over to Wikipedia*
mphz
Derigor
Posted 1:35 AM 3/5/08
@code.monkey:
I agree Leigh, write us up a nice Feature on what this means, impact, blah blah blah blah ok. Lie if you have to.
Have it on my desk monday morning (cause I'd rather read it than do my work.)
Thanks :D
Derigor
chantron
Posted 1:30 AM 3/5/08
@J449: They're not really interested in protecting the rights of gamers. Their role is to protect the rights of the corporations who make games. Sometimes the two interests intersect, other times they do not.
chantron
J449
Posted 1:26 AM 3/5/08
If the ESA were seen as an ineffective money sink, then one might be inclined to not join.
However if they are effective in protecting the rights of gamers, then yes it would be significant.
J449
chantron
Posted 1:23 AM 3/5/08
I think we'll seeing the birth of a new industry group. Perhaps?
Maybe they were upset at certain other publishers having too much say within the ESA.
Just what we need, a new front in the gaming civil wars.
chantron
Jay
Posted 1:21 AM 3/5/08
What exactly does this mean for the average gamer?
I'm not being snarky, I'm really just asking if this will have any effect on us at all.
Jay
hahnchen
Posted 1:20 AM 3/5/08
Why would Vivendivision withdraw from the ESA? What the games industry needs is a more powerful lobbying presence, something it lacks in comparison with other media.
hahnchen
DugDawg
Posted 1:20 AM 3/5/08
So Kotaku, I guess the question is . . . what does this mean for the industry? And what was the reason for the split?
DugDawg
LDJosh
Posted 1:18 AM 3/5/08
This is serious. Is it possible giants like Activision and/or Vivendi could create their own version of the ESA?
LDJosh
excel_excel
Posted 1:18 AM 3/5/08
Hmm.....thats definetly not good
excel_excel
code.monkey
Posted 1:16 AM 3/5/08
Leigh, I'm hoping Kotaku (specifically you) will do some kind of article/feature talking about the ramifications of what appears to be a pretty significant change in the industry.
code.monkey
Kounji
Posted 2:43 AM 3/5/08
I figure they're probably not happy about how much they have to pay to stay members in this organization. Associations are only really good if they actually do things that help your company and your industry. I'm going to go out on a limb, and say that soon we won't even really have a reason for an e3. E3 is only really for mainstream media, and small time gaming press that can't afford 100 trips a year. I'm guessing the gamer day experiments that most of the larger companies have adopted is proving to be much better marketing tool rather than an industry focused event. They don't want to share floor space with EA, Capcom, Square,and take-two.
The ESA essentially was supposed to be an industry lobbying, and marketing tool, and maybe its just not worth it anymore
Kounji
goldwings
Posted 2:14 AM 3/5/08
Can someone explain to me why it's such a bad thing?
goldwings
RonJeremy4Pres
Posted 2:56 AM 3/5/08
I'm assuming that the ESRB is NOT a devision of the ESA, and if that holds true, I couldn't fart loud enough to express my opinion.
RonJeremy4Pres
GTD
Posted 3:40 AM 3/5/08
This comes a day after it was noted that Activision and a number of other notable publishers were not listed as showing at "WHAT USED TO BE" the industry's big conference.
GTD
ShirtGuyDom
Posted 3:19 AM 3/5/08
@ShirtGuyDom: DISCLAIMER: Not my actual opinion.
ShirtGuyDom
ShirtGuyDom
Posted 3:18 AM 3/5/08
Yeah, we don't need no stinkin' ESA.
ShirtGuyDom
Wolfgeist
Posted 4:02 AM 3/5/08
Soooo...does this mean I can finally downloaded abandonware by activison since they no longer have that pesky ESA warnings? I kid, I kid, they dont have any abandonware worth downloading :P
Wolfgeist
zgnoud
Posted 5:36 AM 3/5/08
so... what does this mean for blizzard? whom i thought were a subsidy of Vivendi - whom also only just recently merged with Activision just recently?
zgnoud