industry news
Take-Two Sues CTA Over Yanked GTA IV Ads
Posted by Michael McWhertor at 11:30 AM on May 6, 2008
Take-Two isn't impressed with the Chicago Transit Authority's ability to crumble in the face of near-controversy, as it has filed suit against the CTA and ad provider Titan Outdoor for pulling Grand Theft Auto IV bus ads prior to the game's release. Those ads—bus billboards and station posters—were quickly yanked after a local Fox News affiliate wondered across the airwaves why the CTA was displaying paid for advertising for the Rockstar title.
We can only assume, based on the Reuters report, that Take-Two is also curious about the particulars involved in the removal of the $US 300,000 advertising program. The publisher filed the suit in a Manhattan court, claiming the CTA's actions violated "its free speech and contractual rights," officially.
The Fox News report that appears to take credit for the removal of the ads can still be seen online, for those looking for masochistic punishment delivered in the brain dead local news fashion.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Karazzin
Posted 2:01 PM 6/5/08
I can only hope that in the future that the number of adults who grew up with video games is higher then the number of adults who never played games before.
Karazzin
Fitz Rhapsody
Posted 1:58 PM 6/5/08
No. No, no, no, no, no.
Rockstar can go straight to hell. Chicago already has one of the lowest-rated transportation systems of any big city in the country, and Rockstar suing it isn't going to help - even if it is insured by bullshit like this.
First of all, Mayor Daley has recently been putting the spotlight on not only the poor performance and quality of the CTA, but also on the plague of gun violence. From a PR standpoint, had the CTA not announced that it was going to pull the ads, it would have resulted in nothing less than outrage from pretty much everyone in Chicago. The CTA did what it had to do, in my eyes.
None of you seem to understand that all the CTA did was say they were going to pull the ads. There's a gigantic GTA IV ad literally a block away from my apartment, at a CTA bus stop, so I know they haven't removed all the ads. Maybe they toned some of the advertising down in select areas - such as, I don't know, maybe the ones in the areas that have had to deal with a mass epidemic of shooting recently? And I, for one, am pretty okay with the ads being removed from those areas.
Before everyone pisses all over me for saying "video games don't cause violence," you need to realize that in a situation like Chicago's recent gun violence, that's not relevant. Whether GTA IV causes violence is irrelevant. People, especially adults, can be very sensitive after tragic events, especially if they were connected to victims - such as the recent shootings in Chicago. And any form of media that glorifies or includes emulation in any way of an event that devastated someone's life can be viewed as tasteless and offensive.
For example, my mom lives near NIU and was in a nearby shopping mall about a week after the NIU shootings in February. She walked into a Hot Topic to see a gigantic display in the middle of the store for the band "Bullet for My Valentine," and was horrified and extremely offended. In her eyes, the sheer name "Bullet for My Valentine" was more than a little reminiscent of the NIU shooting that took place on Valentine's Day, and it was viewed as more than a little tasteless that a roommate, girlfriend, or parent of a victim of that shooting could walk into a store with a gigantic display reminiscent of that horrible tragedy just days after it occurred. And I agree with that sentiment.
Am I saying that Hot Topic should have pulled all of its "Bullet for My Valentine" merchandise off of its shelves? No. I'm saying it shouldn't have been displayed like a golden pedestal in the middle of the store. And the same goes for GTA IV. Was Mayor Daley saying to ban the game, or pull it from store shelves, or take down all advertisements? No. Nothing even close. Some ads were removed. That was it. And now every single one of the millions of people like me who depend on the already morbidly underfunded CTA every day to get to work have to endure a lawsuit because the makers of the game that yielded the highest-grossing and highest-selling launch in history decided that their precious product didn't squeeze enough attention out of areas that have been stricken with gun violence that so obviously reminds the families and loved ones of recent victims of the plight they had to suffer only weeks ago.
So I'm fully supportive of the CTA's announcement to pull the ads, which most of you don't seem to realize was done just as much out of respect for the loved ones of recent victims as any other reason they claimed when pulling the ads. Not to mention that I don't know if they removed 10% or 50% or 90% of the ads - the fact is, I still see plenty around the city, on buses and at bus stops. And I know for a fact that a lot of people in Chicago feel the same way; just because it's a big city and pretty liberal doesn't mean that a lot of people can't be a little conservative about some things - after all, it's the midwest.
Rockstar should have tried to work out some sort of settlement or compromise with the CTA before pulling a dick move like this. As far as I'm concerned, their reputation is even worse than EA's to me. And now I don't even think I'm going to buy GTA IV (not that I was really seriously considering it before this, anyway).
Fitz Rhapsody
PhantomVI
Posted 1:55 PM 6/5/08
@KevinMassacre: As a Chicagoan living in Mississippi for this last year, I think you might want to reevaluate your statement about Illinois being the most segregated state.
Having said that, will all the money the CTA has blow over the last 5 years (not least of which is the nightmare Pink Line) any settlement with Rockstar would just be a drop in the bucket.
PhantomVI
yashichi8bit
Posted 1:50 PM 6/5/08
Great to see them stand up for themselves.
Sounds like they got in the bag to nail FOX News for the pressure they created on the CTA for it to be removed.
yashichi8bit
Fyren
Posted 1:48 PM 6/5/08
I wish FOX would have been part of the case.
Yes there are the negative effects of videogames, but FOX always seems to create a monster.
They need to lose hefty sum of money for them to wake up and be more critical on BOTH sides of videogames.
Fyren
j14rk1n
Posted 1:43 PM 6/5/08
@inn1t: Agreed. I wish them luck.
I don't understand why the ads were pulled to begin with. It seems like people have a problem with the brand altogether, and won't tolerate it being seen or mentioned in public. What a damn shame.
j14rk1n
wild_world_girl
Posted 1:43 PM 6/5/08
Also - PROOFREAD PLEASE!
"... why the CTA was displaying paid for advertising for the Rockstar title."
... is a nonsensical statement.
wild_world_girl
wild_world_girl
Posted 1:42 PM 6/5/08
Great news - game companies need to stand up to bullying.
wild_world_girl
okenny :)
Posted 1:37 PM 6/5/08
@Owen Good: You make sense but I really feel that this was a misstep by the CTA president and his response seems reactionary at best. It annoys me that this can go to court as a result of his poor (albeit from my perspective) judgment with out some sort of reprimand.
okenny :)
robinandtami
Posted 1:35 PM 6/5/08
They may have grounds on the contractual part, but the free speech part is not in the least winnable. Paid advertising is not free speech. The company doing the advertising has the right to refuse (assuming they haven't already signed a contract that is)
robinandtami
Danin
Posted 1:22 PM 6/5/08
@The Crimson Phantom: what logic?
Danin
HomerSapien
Posted 1:15 PM 6/5/08
@Covert_Knight:
Haha, not a problem. The internet wasn't made for my kind of sarcasm!
HomerSapien
Covert_Knight
Posted 1:09 PM 6/5/08
@HomerSapien:
Aw man now I feel bad that I didn't detect sarcasm. Sorry, but at least we are on the same page =]
Covert_Knight
EmerilLIVE
Posted 12:59 PM 6/5/08
Now people, don't yourselves go being hypocritical. Rockstar has the right to display the ads, and Fox news also has the right to report on it if they want to, it is called free speech. As long as Rockstar has a large enough market to support the development of their "Murder Simulator" whilst making some profit they will, regardless of what Fox News has to say and Fox news will keep saying it as long as they have a large enough market to support them as well.
EmerilLIVE
KevinMassacre
Posted 12:55 PM 6/5/08
I have been watching out all over the city ever since I heard of this situation. I havent noticed any changes. The same GTA ads are still where they were on my bus stops( belmont & ashland,) the CTA just removed the ad from the sides of the buses. I guess its okay to have the ads in Lincoln Park, its just politically incorrect to to advertise the game anywhere south of lake street. Way to keep segregating chicago, as if Illinois wasn't already the most segregated state in the USA.
KevinMassacre
sisedi
Posted 12:51 PM 6/5/08
CTA deserves this but unfortunately it can't afford to pay out, shitty Illinois budgeting. @marissa_melee, please help me rid illinois of r-tarded politicians.
sisedi
Owen Good
Posted 12:50 PM 6/5/08
@okenny :): I see your point but I am confident the CTA has insurance for this kind of litigation. It may even be mandatory under Illinois.
And at the same time, not accusing you of this, but that reasoning would hold that because taxpayers must foot the bill for a tort, then a public entity cannot be found responsible for anything. And that is worse.
Owen Good
marissa_melee
Posted 12:37 PM 6/5/08
@Truepatriot: I just came on here to say that...as a Chicagoan I haven't really felt deprived of GTA IV ads. What I am pissed about is that every bus that used to have a GTA IV ad now has a terrifying ad for the Hair Cuttery...look for them, they're all over now.
marissa_melee
HomerSapien
Posted 12:34 PM 6/5/08
@Covert_Knight: @Witzbold: I meant it to be 'light sarcasm'. Of course they are cowards for pulling the ads in the first place, but I meant for it to be overly-simplistic.
Imagine this from their perspective: "Hey, this game company's giving us a bunch of money to put ads on our buses!" Then FOX News comes out with a overly-negative story upon these ads, which just happen to be on their buses. They get scared, because they didn't realize that they were promoting an 'ultra-violent murder simulator'. So, they pull it. Now Take-Two's suing them.
Anyways, yeah, they're idiots for pulling the ads, but I thought it was pretty humorous to overly-simplify things.
HomerSapien
Albanian_Killa
Posted 12:30 PM 6/5/08
these guys are jokes. at least they gave a sensible person a spot though (that woman saying that its the parents job to keep their kids away from this stuff). honestly, i hope take two makes plenty of money. local news is a joke.
Albanian_Killa
goldwings
Posted 12:29 PM 6/5/08
Why did I watch that video? They thought were so rightous it made me sick.
goldwings
Patient
Posted 12:27 PM 6/5/08
Sue them for what? Like the CTA has any money. R* should actually try riding the CTA around the loop then re-evaluate their position.
I seriously doubt the contact had a term past that exceeded 2 months anyhow.
Patient
Palladium
Posted 12:25 PM 6/5/08
Well, Rockstar has an obvious case. They paid for a service, their service was not delivered. They sue. That simple.
@ocalot: Stupidity isn't infectious. It's a genetic defect.
@The Crimson Phantom: OOH! OOH! Allow me!
@TxKARATEDUDE: FOX NEWS IS A CONSERVATIVE NETWORK, DUMBASS!
You just insulted liberals for an action taken by conservatives.
I'm sorry, but that needed to be said.
Whether or not Liberals or Conservatives reign supreme is not the issue. The point is you just became a blatant hypocrite.
PS: On a personal note, the ACLU is run by liberals, not conservatives. The book-burning mobile is run by conservatives.
Palladium
DuskyDawny
Posted 12:23 PM 6/5/08
Damn our Faux news station. They make me ashamed to be a Chicagoan.
DuskyDawny
Kenny
Posted 12:22 PM 6/5/08
Take 'em to the cleaners Rockstar!
Kenny
Absent Blue
Posted 12:18 PM 6/5/08
[www.reuters.com]
Interesting to find the above article on Reuters, it's from a blog but nevertheless has a clear stance on the side of GTA.
The writer of the aforementioned article has a good point: gamers have matured, we're grown up, we want mature titles. Grand Theft Auto has been, by all means, "over the top" in the past, residing snugly in a gratuitous niche of violence and action. The most recent effort however seems to have taken notice of exactly the influence it has in media, and I don't mean as a "killing simulator" as some crack-pot Floridian litigators may pin it as.
Rockstar realizes they represent a large part of the gaming majority, including the hardcore audience we see on this site. As such I think they've done a good job making GTA4 a grand effort in maturing the series as a whole and it deserves to be held in the same regard we're holding other violent media but it's not. There's a confusion between those that are in the firm belief it's a piece of well made entertainment and those that cannot be swayed from thinking it's the sole factor corrupting America today. Things are coming to a head and a decision needs to be made sometime soon as to where these sorts of games ultimately stand.
I hope the CTA gets what's coming to them.
Absent Blue
Amazon_Chris
Posted 12:17 PM 6/5/08
Titan Outdoor
I'd sue that guy for making me waste my time and wonder why his name is dumb.
Amazon_Chris
DrWyrm
Posted 12:15 PM 6/5/08
Corporations get lots of rights, but I'm not sure free speech is one of them.
If the CTA did break with its contract with R* to pull the ads, then R* should certainly sue them for that, but the free speech claim is a little bogus.
DrWyrm
The Crimson Phantom
Posted 12:15 PM 6/5/08
@TxKARATEDUDE:
I'm going to let someone else point on the faulty logic on this one.
The Crimson Phantom
Grey Gecko
Posted 12:15 PM 6/5/08
@BlackDove: i second that
Grey Gecko
Xcite79
Posted 12:14 PM 6/5/08
Fox News and their damn agenda makes me sick! Its not damn news to report who is getting paid for advertising! Rockstar will win this case hands down!!!
Xcite79
minus_273
Posted 12:11 PM 6/5/08
@silkylove:
its possible you cant find the video because fox news did not air it.
minus_273
TxKARATEDUDE
Posted 12:11 PM 6/5/08
Makes you think since Chicago is a very liberal city...
Don't vote 4 B. Hussein Obama... or the chick either.
TxKARATEDUDE
poduski
Posted 12:11 PM 6/5/08
What a shame. The CTA was already having a major budget crisis and now this happens.
poduski
Athest
Posted 12:10 PM 6/5/08
GO GET EM BELLOWS!
Athest
ocalot
Posted 12:09 PM 6/5/08
@silkylove: I am sorry you can't see the video but then again any time fox news can't spread it infectious stupidity is a good time
ocalot
Willows
Posted 12:09 PM 6/5/08
What a bunch of Goddamn hypocrites. I remember seeing ads for San Andreas and Vice City on CTA buses, but apparently now they think it's offensive? Popycock, I say.
Willows
Covert_Knight
Posted 12:08 PM 6/5/08
@HomerSapien:
No they aren't. They're cowards towards free speech.
These ads were rightfully paid for, and they do not in any way, shape or form, negatively affect the public. If the public is going to b*tch about ads, let's get b*tching on all the other ads there are out there. Sex being promoted everywhere I go, whether its a new stupid shaving cream, or some deodorant, it just can't be advertised in my face without having some nearly naked woman plastered along the side of a bus.
Thanks Weazel News for standing up for our rights.
Covert_Knight
okenny :)
Posted 12:07 PM 6/5/08
I'd rather that this didn't happen in the first place. If Rockstar wins this then at the end of the trial after all the lawyers and settlements have been paid, this could cost the tax payer a collective $1+ million. Someone should be fired.
okenny :)
silkylove
Posted 12:05 PM 6/5/08
I tried the link to the video, but it didn't work. I wonder if fox news took it down.
silkylove
ferrari28
Posted 12:04 PM 6/5/08
[joffrey.com]
ferrari28
ferrari28
Posted 12:04 PM 6/5/08
[joffrey.com]
I did a random google search for CTA ads and found this. Tell me how the ad to the left with a blood stain and the word "MURDER" on it is less violent than the GTA ads.
ferrari28
Witzbold
Posted 12:04 PM 6/5/08
@HomerSapien: When theres business and $$$ involved there are no helpless bystanders.
Witzbold
HomerSapien
Posted 11:58 AM 6/5/08
Poor CTA, they're just a helpless bystander caught in between the cross-fire of the media and video game war.
HomerSapien
Truepatriot
Posted 11:57 AM 6/5/08
im from chicago and i still see the ads all over bus stops.dont see them on actual busses anymore though.the cta chief is a coward too btw for pulling the ads, and blagojevich is corrupt =(
Truepatriot
yourenzyme
Posted 11:55 AM 6/5/08
good for them, hope this can teach someone a lesson in hypocrisy. The Ads themselves were not violent in any way.
I would like all ads for McDonalds pulled. They cause more physical damage to our youth than this game ever will.
I hope someone can see how completely absurd the "controversy" is surrounding GTA4.
yourenzyme
Kaizuden
Posted 11:51 AM 6/5/08
Hmm... let's hope that Rockstar will prove a point that those who wish to remove them pesky "vio-lant" games are doing much worse to do so (In this case, disregarding the first amendment)
Kaizuden
kylo4
Posted 11:47 AM 6/5/08
It breaks the theory some posters had of "Rockstar having the ads moved for publicity". They should sue them. I don't see a weapon in that picture.
kylo4
Phenom88
Posted 11:44 AM 6/5/08
Screw Fox news! They dont even report news, its just mindless babel!
Phenom88
BlackDove
Posted 11:44 AM 6/5/08
OH YEEEEEEEEEEEEEEAH.
BlackDove
inn1t
Posted 11:44 AM 6/5/08
Solid. Hope they get a hefty sum from the CTA. Best of luck, Rockstar.
inn1t
Oofgeg
Posted 11:40 AM 6/5/08
That is a good move by Rockstar.
Oofgeg
Fitz Rhapsody
Posted 2:21 PM 6/5/08
@Karazzin: Did you even read what I said?
Remember when they had to rush some post-production of the original Spider-Man movie to remove the World Trade Center, since the film was shot before 9/11? Did Marvel Studios have to do that? No. They did it to prevent being tasteless. Because they knew a lot of people were sensitive about the event. Because they didn't want to stew up extremely negative, sensitive memories in massive amounts of people.
The CTA pulled some ads (again: did you even read my post?) to prevent being tasteless. You love video games, so you think they should be able to do whatever they want. Whatever. I love video games, too. But I also realize there are sensitive people in the world, and in some sensitive cases - especially cases like over 30 people being shot dead in one month in Chicago - free speech should be exercised responsibly and respectfully, not just thrown around to get a cheap buck.
Do you really think removing a couple bus ads is going to hurt the biggest game launch in history? Do you really think Rockstar needed to sue a company that is well-known for being horribly under-funded, for which millions rely on for transportation on a daily basis, for deciding to exercise good taste following sensitive events?
Think about the big picture for once, people. This isn't about a video game company "getting shafted because people say video games cause violence," this is about a very public company exercising good taste and choosing to responsibly exercise the right of free speech.
Fitz Rhapsody
TimLyons
Posted 2:10 PM 6/5/08
The CTA can't take this kind of hit right now, its already broke as it is. Just let it slide so I can still get around my city at $2 a day.
TimLyons
oosiegewolfoo
Posted 2:06 PM 6/5/08
@EmerilLIVE: Most of us just wish fox was as fair and balanced as they say they are.
oosiegewolfoo
Karazzin
Posted 2:05 PM 6/5/08
@Fitz Rhapsody:
Haven't you ever heard of free speech? People are going to be offended by this, but that doesn't mean it should be taken down. The only ones who should be able to take it down is Rockstar if they feel it's inappropriate.
Karazzin
frank0127
Posted 2:38 PM 6/5/08
it's funny, T2 thinks that those ads being pulled made a slight difference in sales. quite laughable.
if anything, the stories of the ads being pulled added MORE publicity to the game.
frank0127
SpadeAce
Posted 12:27 PM 6/5/08
Fox News loses again. Of course, have they ever won? That answer is no.
SpadeAce
Pornosaur
Posted 3:23 PM 6/5/08
@Slatz_Grobnik: Then cooler heads should have prevailed when they bit the hand that help feeds their funding, the advertising contracts.
Pornosaur
Slatz_Grobnik
Posted 3:20 PM 6/5/08
Yeah, I mean, I could walk out and take a photo of one of the signs still on a bus shelter.
But, seriously, the CTA has no money. Suing it will earn the enmity of all Chicagoans. People were already trapped for hours in the blue line tunnel last month.
Slatz_Grobnik
Pornosaur
Posted 3:13 PM 6/5/08
@Fitz Rhapsody: The CTA should have consulted with the city's lawyers on the repercussions of pulling the ads based on their contractual obligations with Titan Outdoor. I think Rockstar has every right to be compensated for their lost advertising.
Pornosaur
Silenthillnight
Posted 3:12 PM 6/5/08
@Fitz Rhapsody:
You need to learn how to read too. This isn't about responsible advertising. This is about paying for a service and not having it rendered. This is business, not a case for idiotic moral police like you.
Silenthillnight
Silenthillnight
Posted 3:07 PM 6/5/08
@TxKARATEDUDE:
Right, because Fox news is just sooo liberal. You ignorant fuck.
Silenthillnight
Americo
Posted 3:42 PM 6/5/08
@Slatz_Grobnik: Or people like me just staring at a Red Line train for ten minutes because it decided to stop right after the station.
Americo
Americo
Posted 3:41 PM 6/5/08
The CTA deserves money taken away from them anyway. It's not like they spend it on anything award worthy.
Americo
Fitz Rhapsody
Posted 4:37 PM 6/5/08
@Silenthillnight: And clearly you need to learn to read as well. Did I ever say that I was offended by the ads? No. I said that I just happen to actually care about the fact that other people are sensitive. I'd say that puts me more in the "educated about diversity" category than the "idiot moral police" category, but if you want to be a jerk about it, then go right ahead.
In a situation like Chicago's, Rockstar was selfish, money-mongering, and careless in deciding to take the CTA to court rather than reach a compromise on their advertising. Yes, it was a business transaction, and sometimes business transactions get altered. Had the CTA said "people in Chicago are sensitive over shootings right now, so we're going to remove some ads," any decent company in the world would have said "okay, let's re-negotiate or get a refund or something." But not Rockstar.
Rockstar is just a money-mongering asshole of a company that doesn't really care about anything but profits. It's been obvious ever since the entire Take-Two stock situation. You seem to forget that it's just a greedy company and doesn't care about stepping all over people like the millions in Chicago who rely on public transit to get around.
@Pornosaur: I agree that Rockstar should be compensated, but the Reuters story stated that they want compensation in addition to the re-addition of the ads and possibly more (probably to cover legal fees). Like I said before, I just thought it was a dick move for Rockstar to go straight for a lawsuit rather than negotiate to run the ads later, give them a refund, or work out some other sort of deal.
Fitz Rhapsody
Jambolia
Posted 6:58 PM 6/5/08
Weazle News = Fox News? oh i did laugh the fist time i saw it in GTA IV.
Jambolia
Covert_Knight
Posted 6:52 PM 6/5/08
@Fitz Rhapsody:
lol you're the flamebaiter of this thread aren't you?
They aren't money mongering assholes, if you were to pay me $300,000 for advertising and I remove all your ads (defeating the purpose of advertising) and I didn't give it back to you I'm pretty sure you'd be pissed. They are basically suing to get their money back. According to the article, they are suing for damages, for $300,000 (it says "at least," I assume they might charge a bit more so they can pay their lawyers and for time wasted.) It isn't money mongering, it's doing business, you apparently cannot see that.
It's simple. Someone took money and didn't complete the service for which the money was given. They didn't give them a refund. They get sued. That's real life, get over it, I hope Rockstar wins, they should get their money back.
Covert_Knight
Kytano-Skorpius
Posted 6:50 PM 6/5/08
All this just because some people got butthurt over ads that weren't even in themselves violent.
Kytano-Skorpius
Zantagor
Posted 11:59 PM 6/5/08
@Patient:
Easy, Take 2 PAID for having advertisement on the bus and city.
the CTA removed the ads before the end of the contract, hence this became a breach of contract, so unless CTA refunds whatever money Take 2 gave them, then they're looking for a lawsuit.
Zantagor
Gray665
Posted 1:03 AM 7/5/08
they were about the most non-offensive ads ever so good for Rockstar.
Gray665
boopadoo
Posted 1:02 AM 7/5/08
Hey, Rockstar should be paying CTA for pulling those ads! When they were put on the busses in my city, there was instant pandemonium; I had to run from the bus to dodge the heavy sniper fire! Chicago's potential crisis was averted, thanks to those quick-thinking bureaucrats, and Rockstar should recognize it!
boopadoo
Puck
Posted 1:01 AM 7/5/08
Wait, since when did Fox actually become a news source? I thought it was still just a bunch of hate-spewing bigots and mindless trash like the 24/7/365 coverage of a white girl gone missing. Fox, not facts!
Puck
axiomatic
Posted 12:55 AM 7/5/08
...and after Rockstar takes the CTA to court, then the CTA will take Fox News to court.
@Fitz Rhapsody: It's called capitalism. Capitalism is what America is all about. Morality does not enter the equation.
axiomatic
Koztah
Posted 12:45 AM 7/5/08
@Fitz Rhapsody:
Whether anyone was offended, whether pulling the ads was good PR for CTA, whether there's a violence problem in Chicago is all completely irrelevant with regards to a potential suit.
Take-Two and the CTA signed a contract, CTA breached it. You can't partially breach a contract - either you're following it to the letter or you're not.
It's common sense not to sign contracts you cannot or will not honour, and it's common sense that you will suffer consequences. That's the point of contracts.
Koztah
geekgrrl
Posted 1:34 AM 7/5/08
chicago's been having shooting outbreaks and murdered students long before that insane weekend (30+ shot, 7 dead). if the CTA is concerned about its image, they shouldn't have agreed to show the ads in the first place. this is nothing new.
geekgrrl
MobileMilitia
Posted 1:18 AM 7/5/08
at least now that it's warmer out, i don't have to rely on the cta completely to get around. they can't afford to lose more money right now.
and while i was reading this, i thought 'wow, there should be a kotaku chicago party' but the more i read, the less i wanted to meet half of these assholes. sorry, dudes.
MobileMilitia
ChrowX
Posted 1:18 AM 7/5/08
Meanwhile, all of the bus ads for the "Sex in the City" R-rated movie, remain untouched and unbothered.
Man, Chicago has some messed up priorities.
ChrowX
DugDawg
Posted 1:10 AM 7/5/08
@Fitz Rhapsody:
Fitz Rhapsody, I applaud you for making an interesting counter argument. I can tell you put a lot of time into thinking about it and explaining it, which is more that can be said of some of the people who tried to respond -- or bash -- you.
I understand your point that people have a right to be offended by advertisements that appear insensitive, especially after a tragedy that hits close to home.
Perhaps CTA should have discussed these concerns with Rockstar following the wave of gun violence in Chicago. Perhaps they could have negotiated an agreement for changing/scaling down the ad campaign in a way that suited both CTA's interests in being mindful of the tragic loss of life and Rockstar's interests in promoting its game.
That said, it does sound like CTA violated its contractual agreement with Rockstar by simply yanking the advertisements following media attention from Fox News and others.
Although some people claim these advertisements are aimed at young children and promote violence, I disagree.
In their current form, the advertisements have artistic merit, and do not appear to represent weapons or acts of violence. I can think of countless movie advertisements that feature weapons or violent looking imagery, but these GTA advertisements wisely -- and likely purposefully -- do not.
For this reason, I do not think the ads are necessarily inflammatory or socially negligent, other than the fact that they promote a videogame that is known to have violent material in it -- but none more so than your average rated "R" movie.
So -- in a way -- I feel that GTA is unfairly being singled out, simply because violence in videogames is still considered less acceptable than violence in movies, simply because people tend to stereotype videogames as an activity for teens and kids.
However, we know that this is not true anymore. People of all ages play videogames, including a large number of people in their mid to late '20s and '30s who grew up playing Nintendo and have graduated to more adult-themed games.
So perhaps it is prudent for Rockstar to defend its contractual agreements and 1st amendments rights from knee-jerk reactions based on stereotypes of video games.
That said, I can understand why people in Chicago are concerned about the upswing in violence, and may be more sensitive to advertisements they consider to be insensitive.
DugDawg
samaine
Posted 1:36 AM 7/5/08
@Fitz Rhapsody: Pretty much, Rockstar deserves the advertising money that they used for the bus ads back, and the CTA did not give it back to them. Rockstar has every right to demand its money back for a service unrendered... And quite frankly, anyone who is offended of the bus ads are only people offended with GTA4 in general. I mean there are no guns or blood in the GTA4 ads. Did they pull every bus ad for R-rated films as well, because if they didn't, they are hypocrits and deserve Rockstar suing. Perhaps if the CTA didn't act stupid, it would have more funding.
samaine
Ozzieball
Posted 11:41 AM 6/5/08
I live in Chicago, and I've read the stories about the CTA pulling the ads, but there are at least two bus shelters near my building that still have them up. I don't know if they were just too lazy to take them down, or it's the area in question (non-residential, no schools, college kids mostly).
Ozzieball