industry news
The Other Atari
Posted by Brian Ashcraft at 11:00 PM on June 2, 2008
Corporate confusions! When Harvest Moon developer Natsume decided to found a pachinko company a few years back, it could've picked any name for the new company. Natsume didn't and instead gave the pachinko company a corporate game moniker we all know: Atari. Here's what the CEO of Atari Inc. says about the company's name on its English page:
When naming our new company, we desire to maintain these objectives. We also thought of a Japanese word, "atari", used in the expression such as: A World of Hit business is counted by "How much you earn if you hit atari"; Pachinko is a game to aim "atari"; and thus in such a world by working hard We want to come up with big atari (big hit) machine!!. So, summing all up, we decided a company name, "Atari Inc."
Participating in all the business areas and projects, our top rated development staffs are aiming to reach literally the Biggest Atari by collecting all their wisdoms and ideas.
I know the 2600 was never big in Japan, but don't these guys know? Or Care? Maybe that's a good conversation starter. "No, we're the other Atari."
Greetings [ATARI Inc via Insert Credit]

The MGS4 PR machine shifts into high gear as the Metal Gear Solid 4 World Tour 2008 kicks off today in London. As we
Well, at least we know they're hearing the internet when it cries as one, wondering aloud why it can't buy Fate of Atlantis or Day of the Tentacle for the DS. Lucasarts' Chris Norris & Jeffrey Gullett have, speaking with Eurogamer, flirted with our hearts and minds, saying they've "looked at" bringing the company's classic PC adventure games to the DS. That's good! But then Gullett says "the cart size of the DS makes it impossible to put out ports of any of our old graphic adventures". That's bad! Gullett then says "It could still happen...We've got a lot of pride in our heritage and it's definitely something we're still leaving open". That's good! And now I need a lie down. Emotional rollercoasters like that can leave a man broken.
Woah. Pulled directly from Bungie.net file, this Halo 3 screenshot is apparently unaltered. Look at the way the smoke swirls into a freaky eyeball. Nightmare inducing!
So Ubisoft held a big press day last week, and showed off everything the company had up their sleeve,
Japan's System Soft Alpha brings humanity tactics RPG Moe Moe Niji Taisen Deluxe for the PSP/PS2. As game blog 
















Heeeey, it's Jin Saotome! You remember Jin Saotome, right? Talented kid. Makes his own custom action figures, official licensing deals be damned. This is one of his latest gaming-related works, a member of Fallout's Brotherhood of Steel, circa Fallout 3. The gun's a bit too futuristic, but the guy himself? Totally nailed it.


Ubisoft just a game maker? Hilarious! The company's CEO Yves Guillemot wants to transform Ubisoft into a multimedia juggernaut. From books to a TV series, Ubisoft is moving every which way. About the CGI movie production studio Ubisoft founded, Guillemot says:
To recap: Konami are
Bionic Commando Wii? Unannounced. Lost Planet Wii? Ditto. "Or Something Like This?" Will be announced soon. Via a Q&A with Capcom's Christian Svensson. Read on:
I'm starting to think running competitions is a bad idea. Not because giving stuff away is bad, but choosing just a few winners out of many, many entries makes me cry. Inside.
Called "Connection Tour 08", Nintendo will be traversing from Westfield shopping mall to Westfield shopping mall, showing off upcoming titles on its DS and Wii consoles.
Just because you
This week looks like the second wave of big summer-season releases, dropping Ninja Gaiden II, GRID, Lego Indiana Jones, and The Bourne Conspiracy on Tuesday, followed by The Incredible Hulk on Friday. Oh, and let's also not forget
Reader Rob H. pointed out this nice little mid-Sunday diversion: Dino Run. After you get the hang of it you realise nothing in the environment will kill you, just slow you down on your panicked quest to outrun extinction. But most importantly, it's a flash game with multiplayer across three servers, although I waited forever for a game to start up.
A homebrew programmer has cooked up a version of Portal for the Nintendo DS, titled "StillAliveDS." Naturally, this game plus an editor to create your own levels is free and available for download.
So, if seeing Indiana Jones and the Kingdom of the Crystal Skull left you a little disappointed, and you're twiddling your thumbs until
Eurogamer reports back from Ubidays 08 that a demonstrator let slip word that voice commands will be able to order around your fellow fighter pilots in Tom Clancy's H.A.W.X.
I was gonna try to get this up yesterday but then we had our site meltdown. However, I know all of you are interested in the online civil rights of Something Awful MMO guild members, and Funcom has stepped in to assure they will not be griefally profiled now or in the future on Age of Conan.
Last night's network debut of mixed martial arts on CBS also featured the commercial airing of the Street Fighter IV gameplay trailer. Now it and a lot of other stuff is live on Capcom's official Street Fighter IV website, which launched shortly after the commercial. Not a big fan of the Faith No More track, but yes, ad people want to tout the game as "Epic" so I can connect the dots.
And no word on when it will actually arrive. In an interview with VideoGamer.com, Nour Polloni of developer Eden Games says the game is "not performing as well on PS3 as we hope it is in terms of frame rate," and they're holding back the title in order to give PS3 players their money's worth.
PC Call of Duty 4 gamers can download four maps free in an NVIDIA-sponsored Variety Map Pack due to drop Thursday.
Joystiq reports that, at the