industry news
ESA Prez Gallagher: Industry Must Not Abandon Its Base
Posted by Leigh Alexander at 8:20 AM on July 17, 2008
The industry must not forget the audience that made it what it is, warned ESA president Mike Gallagher during his keynote address at the 2008 E3 Media and Business Summit.
Gallagher looked back on the ways that the video game industry has grown and expanded in recent years, with games reaching a broad range of new audiences and finding uses in healthcare, education, and all-ages entertainment. At the same time, he laid out five key tenets essential to the industry's continued growth, and the core gamer was at the top of this list.
"First and foremost, we must remember our base", Gallagher said. "We must never forget our core customers. Avid gamers have been with us from the start, and we must remember that as we expand our offerings".
Second, Gallagher said, the industry must welcome in the gaming converts who recently joined the industry by expanding content offerings and providing new game choices. Thirdly, he urged broadening the use of games. "The operative word is 'play,' but video games are increasingly not just recreational, but are also involved in more serious pursuits. The generation that grew up with games naturally... incorporates that educational aspect into their lives".
Fourth, Gallagher said, the industry must continue to seek innovative ways to help caregivers ensure that the games their children play are parent-approved. Today, according to Gallagher, 80 percent of children cannot purchase mature-rated games, say FTC statistics. "That's a 433 percent jump since the FTC began reviewing this subject in 2000... it places us above movies, places us above music when it comes to partnering with parents".
The fifth requirement for the industry, said Gallagher, is that it unites to continue to support policy and usage through initiatives with states that encourage the health of the games industry. Texas, Georgia and Wisconsin already provide economic incentives to the industry, and Gallagher said the ESA will continue to work with elected officials both on the state and federal level to expand support for the industry and to promote awareness of ESRB ratings.
Gallagher called on members of the industry and consumers alike to support the ESA's fight against unconstitutional anti-game legislation by joining the Video Game Voters Network - his goal is to gain 200,000 supporters by next year's E3. "If you haven't done so already, I encourage you to join the VGVN ... and make your voice heard".
"The industry has come a very long way in a very short time, and we're finally gaining the respect we deserve... now is the time that we need to keep working and doing what we do better than any other industry or community so that today's level of recognition and accomplishment will pale in comparison to what we are about to achieve".

Comments (AU Comments · US Comments)
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Voteforme2020
Posted 8:58 AM 17/7/08
@InsidiousTuna: Hollywood sucks though.
Voteforme2020
stranger
Posted 8:57 AM 17/7/08
@InsidiousTuna:
Ever heard of Robert Evans?
He saved Paramount from extinction back in the late 60's and early 70's by doing just that. Love Story, Chinatown, and The Godfather (among many others) would have never seen the light of day without an exec willing to buck the trend of only producing homogenized and derivative content that was targeted to an ever shrinking audience by every studio in town. His success predates (and was arguably the impetus behind) the beginning of one of the richest eras in American film making.
It was all due to an exec recognizing that Hollywood was ostracizing of the critical "hardcore" movie audience, and losing their dollars in the process. He went on to produce some of the greatest American films of any era.
I highly recommend you check out The Kid Stays in the Picture or A Decade Under the Influence if you want to know more about it... and I'm sure Bob Evans wasn't the only guy to make a similar argument at one point in cinema or another.
His approach would be the gaming equivalent of Atari truly rising from the ashes by catering to a hardcore audience while everyone else in the industry is too busy trying to capture their piece of the Wii zeitgeist...
Probably something their hoping to accomplish with bringing Phil Harrison aboard.
stranger
Gantz: Your Trusted Friend in Science.
Posted 8:53 AM 17/7/08
@DranzerKire: ya that was bizarre considering how awesome wario is =/
not kidding btw
Gantz: Your Trusted Friend in Science.
zgrowler2
Posted 8:53 AM 17/7/08
Wario Land is the only game manufactured by Nintendo I'll be looking for. All the other NOA "games" are trash.
zgrowler2
DranzerKire
Posted 8:49 AM 17/7/08
@LosCakes: But Animal Crossing is hardcore! D; I am just surprised Nintendo did not announce other games like Wario Land? Not one mention of Wario at the conference.
DranzerKire
Klopfer123
Posted 8:45 AM 17/7/08
@InsidiousTuna: While I appreciate that films and games are similar in many ways their core audience is very different, most people are willing to give many types of films a try. The same cannot be said for games. Major films can also be delivered in multiple/most formats that support them.
I agree with what he's saying, whilst you can target casual gamers, they get bored easily, no matter how great/different games can be there will always be casual gamers like my mother; she buys a console every few generations and buys about 4 games for it.
Whilst the casual games market is currently a great market for companies to enter it can decrease as quickly as it's current growth.
Klopfer123
Kiyosuki
Posted 8:43 AM 17/7/08
@InsidiousTuna:
But like it's been said countless times, games arn't the same as movies.
Kiyosuki
caseypenk
Posted 8:42 AM 17/7/08
Well, let's just say that casual gamers know who to turn to if they want accurate evaluations of games.
There's a certain tipping point at which hardcore gamers stop enabling these Nintendo's crappy games and sooner or later even Reggie will wipe the smirk off his face. This E3 proves they will have even more serious thinking to do when the giimmiick wears off.
caseypenk
LosCakes
Posted 8:42 AM 17/7/08
@LosCakes: *hardcore
LosCakes
DanteIX
Posted 8:41 AM 17/7/08
Tell it to reggie and other nintendoites.
DanteIX
ninjablaze
Posted 8:41 AM 17/7/08
You listening, Nintendo?
Nevermind, of course you're not, you're too busy tending to your money-printing machines.
ninjablaze
LosCakes
Posted 8:41 AM 17/7/08
Finally somebody who can speak for the past nintendo fans, rather than the people their current filth is made for. This has been the worst E3 for nintendo I can remember. Animal Crossing hardcor....pft.
LosCakes
yashichi8bit
Posted 8:40 AM 17/7/08
I like this guy already
yashichi8bit
Replica23
Posted 8:40 AM 17/7/08
I didn't ever think I'd agree with something this guy said but what is written here I support. The very definition of casual can lead the industry to ruin if it forgets those who are committed. Good job on this one.
Replica23
Sloopydrew
Posted 8:40 AM 17/7/08
After Nintendo's presser I was talking to a friend of mine about how Nintendo is abandoning the core at the risk of losing the casual. Yes, they now have a lot of women gamers, elderly gamers, children, etc. But how many were introduced to the Wii by a core gamer?
My parents just bought a Wii after my dad played Wii Fit at my house. My mom bought a DS a couple years ago after playing Brain Age on my handheld.
Girlfriends, wives, daughters, sons ... how many casual gamers found Nintendo on their own VS. the amount who were introduced to it by core gamers? I'd guess not many.
If someone is out actively looking for a console without first being introduced to the console through a friend or family member who already had one, they wouldn't be a casual gamer in the first place. Nintendo needs to keep that in mind the next time they feel the need to dismiss core gamers entirely.
Sloopydrew
Zunnoab
Posted 8:40 AM 17/7/08
He is 100% right. As a Nintendo fanboy I must say: shame on Nintendo, shame.
Zunnoab
udiie
Posted 8:36 AM 17/7/08
Nintendo makes games just for the revenue, nothing else. I think they are the true evil here. Screw the healthy, educational games. I want FUN!!!!
udiie
Razer210
Posted 8:34 AM 17/7/08
*cough* NINTENDO *chronic coughing*
Razer210
thefais
Posted 8:34 AM 17/7/08
All excellent points. The going's good right now, but it doesn't always stay that way.
thefais
TitillatedOcelot
Posted 8:34 AM 17/7/08
@dominicano5735: It's the first place my mind went as well. Wii Music! The game where you wave your hands in the air like you just don't care! And why should you? It's not like you can fucking lose!
TitillatedOcelot
Gunloc
Posted 8:33 AM 17/7/08
Wow he must read Kotaku too... Nice!
Hi Gallagher keep up the good work!
Gunloc
Billkwando
Posted 8:33 AM 17/7/08
When were movies a niche property?
The man has a point. When you only chase the nubs, you end up being AOL.
Billkwando
QualityJeverage
Posted 8:31 AM 17/7/08
Regarding the first suggestion, I think Hardcore gamers have a little more power than a lot of people think. Most of the sales may come from the more casual crowd, but who are the people who find out about new games and spread the word?
Most groups of friends have one or two guys they recognize as the hardcore gamers, the guys who will tell them what games they need to be getting and what games they should avoid.
Marketing is a big factor, but the casual consumer has a pretty strong amount of trust in whoever they consider to be their resident "expert" on gaming. If those "experts" were to turn sour on a particular developer or company, I can see sales suffering.
QualityJeverage
xIvSlowDeath420
Posted 8:31 AM 17/7/08
Someone talking to you Nintendo(totally sportin my scornful gaze while rockin a knowing nod)
xIvSlowDeath420
RawSteelUT
Posted 8:31 AM 17/7/08
@InsidiousTuna: Gallagher's right, though. Gaming is where it is because of the core market that stuck around after the crash of 83, and if there's another crash, we'll be the onese who stick around.
RawSteelUT
suya123
Posted 8:30 AM 17/7/08
Are you listening Nintendo? No? Yeah, not surprising.
suya123
Fryfat
Posted 8:28 AM 17/7/08
"also, please stop abandoning the ESA"
Fryfat
Astrofox
Posted 8:27 AM 17/7/08
Too late, I hear the base belongs to Cats now unfortunately...
Astrofox
InsidiousTuna
Posted 8:26 AM 17/7/08
Bullshit. When have movie execs come out and said "We can't abandon original movie fans!"?
InsidiousTuna
dominicano5735
Posted 8:25 AM 17/7/08
Im suprised he didn't say *cough* nintendo *cough* after those comments.
dominicano5735
DontTouchMyDaughterYouFilthyGaijin
Posted 9:24 AM 17/7/08
fuck nintendo. it's a love/hate thing, ya know? i miss the days of Howard...fuck man, i miss the days of Yamauchi san.
DontTouchMyDaughterYouFilthyGaijin
scrappy
Posted 9:20 AM 17/7/08
All your base are belong to Gallagher.
scrappy
sohpi
Posted 9:14 AM 17/7/08
@Astrofox: legitimate point, you should contact him about this matter before he embarrasses himself further.
sohpi
Madoc
Posted 9:14 AM 17/7/08
If Nintendo want's to go this weak game route, I say let them. Then, when they collapse, we can tell the survivors: see, look at what happens if you do that. Hopefully, the others will get it.
Madoc
DontTouchMyDaughterYouFilthyGaijin
Posted 9:14 AM 17/7/08
tell that shit to Nintendo. seriously, those motherfuckers have no right being called a videogame company anymore. i understand money makes the world go round but their arrogance is starting to make me sick. i guess Microsoft was right.
i guess it's time to "graduate" to a platform that takes gaming seriously and isn't just some well marketed device meant to get soccermoms and hipsters playing for a few hours every year.
DontTouchMyDaughterYouFilthyGaijin
Kiyosuki
Posted 9:12 AM 17/7/08
I think that some of the core gamer group can get a little too self indulgant honestly, and in order for the whole gaming scene to thrive at a time when it's becoming increasingly difficult to please certain sects of the core gamer demographic I was actually all for expanding horizons a bit. That said though, I think flat out abandoning the core gamer group is wrong too. Especially this whole almost insulting anti-core campaign Nintendo's put out lately. The whole idea is you want to add as much as you can, not subtract. I believe it's perfectly possible to give out to both the casual group and core group simultaneously. That also takes into account all the different degrees inbetween those two extremes, because it isn't as simple as the hardcore vs. the casual. There are some who don't play games as often as others but still like them and so on.
Sure pandering predominantly to the casual group can yield in mad cash as we've seen, but I think companies like Nintendo in particular are really underestimating the casual crowds' level of tolerance too. I know a fair number of people you'd consider the "Casual" crowd (They don't really play video games much in other words) who own Wiis and even many of them are starting to complain about how the system is turning into something of a dust collector. No matter how casual you are, you can still can still get impatient with a system that essentially doesn't do much.
Kiyosuki
I_Hate_This_Place
Posted 9:10 AM 17/7/08
@Voteforme2020: Amen.
@stranger: Nice comment. Will jave to check out those movies.
I like the ESA'a new overlord.
I_Hate_This_Place
Billkwando
Posted 9:06 AM 17/7/08
I hear Bob Evans makes good sausage too.
Billkwando
LosCakes
Posted 9:05 AM 17/7/08
@LosCakes: their old audience that is. Not the fluff the pays their bills now. OOOOOOOOOOOOOOOOOOOOOO NEW WII SPORTS!!!!
LosCakes
Saliu
Posted 9:04 AM 17/7/08
Yeah, that seemed like a little snipe at Nintendo. And if it was...good. I think I speak
for the impossibly impatient where's Zelda crowd, when I say," Hey...where's Zelda?"
Or any news other than," those teams are currently working." Guess what Nintendo..?That's a pretty unimpressive line-up you got there. Which sucks to say, I had high hopes. And where is my storage solution? Oh yeah, and your heartless dicks for mentioning Metriod Dread in Corruption only not to deliver. I got all excited for nothing. Much like
your conference.
Saliu
LosCakes
Posted 9:03 AM 17/7/08
@DranzerKire: Nintendo severely needs to pull it together. They better have something groundbreaking in the pipe or they could lose their already wavering audience.
LosCakes
laencythe
Posted 9:02 AM 17/7/08
Nintendo should listen but they wont... even as a very committed Nintendo fan, I'm wishing they fall flat on their faces with Wiimusic. I didn't buy Wiifit, I'm not buying this and they'd better get a hell of a good reason for me to get Motionplus. I warn you nintendo, the higher you get the deeper you fall. If this keeps going on, count me out the next time your company needs salvaging.
laencythe
Altersparck
Posted 9:55 AM 17/7/08
@Arklop: Nintendo lost my loyalty when they passed over the N64 for a Metroid release. Fuck them and fuck their products.
Altersparck
Neo-Senku
Posted 9:54 AM 17/7/08
@P-Flute: Good Stuff. Could not agree with your statement more, even if you find certain games or genres are not to your liking at least you tried it. Hardcore isn't about the type of game or the system it's about how much of a role it plays in your life, how big of a hobby it is to you.
Neo-Senku
Saliu
Posted 9:53 AM 17/7/08
@ arklop. Easy dude you assume too much. Which is to say that you're assuming all
Nintendo "hardies'' ( wow hardies sounds lame, lose it ) have gone and switched systems.
Not so my irritable friend. Most Wii owners are day one owners. And do you think those
are casual players. Nope. The idiots that wait in line for 2 days ( like me ) just to see what
the big N is gonna do next. Core gamers know better than anyone else, that when it comes
to outright jaw dropping games, very few companies can fuck with Nintendo. So the core
gamer's complaint is pretty well founded. We want the jaw dropping Nintendo back. Not
this bullshit mini game beach resort and meaningless music game. I own all three systems
and in three different ways, they all in some way need to get their shit together. Let's hope they got more to say at TGS.
Saliu
Leanid
Posted 9:53 AM 17/7/08
@RawSteelUT: "the core market that stuck around after the crash of 83"
You mean PC gamers? I'm pretty sure they've been abandoned by many developers and no one seems to care, in the industry or consumer base.
Leanid
P-Flute
Posted 9:47 AM 17/7/08
I agree with this.
Also: "Hardcore" doesn't mean people who buy FPS's, Zelda, and who love Halo. My gaming history dictionary says people who only bought big name games about violence have always classically been called the "Casuals." Because they honestly don't care that much about gaming as a whole.
"Hardcore" and "core audience" means people who have not only been in the game for a while, but also who are interested in gaming as a whole and are willing to at least try and acknowledge all genres because gaming is their THING.
Hardcore players play, or at least try, everything from GTA4 to Harvest Moon to Cooking Mama back to Bioshock.
People who don't even care enough to try games that don't have guns in every goddamned oriface just aren't interested in gaming as a whole and, as such are CASUAL FREAKING GAMERS.
But no, if you only care about FPS's and Zelda, and your mom only cares about Cooking Mama and puzzle games, she's the only casual gamer in the family, right? Perfect logic there.
Humbug.
P-Flute
Demonbird
Posted 9:45 AM 17/7/08
@caseypenk:
That statement sickens me. Sickens and terrifies me.
Demonbird
Arklop
Posted 9:44 AM 17/7/08
@laencythe: It's your right to feel however good or bad as you please. And to complain about it freely. Enjoy yourself while doing so.
And if you think you're in the majority on your point, even better for you. You'll have others to exchange complaints with. Fun for all!
Arklop
caseypenk
Posted 9:43 AM 17/7/08
@Arklop: It's all good and well to find a new market, but do you lie to your old market?
"How can you possibly feel left out. We've got Animal Crossing with voice chat fully hooked up the internet, and Grand Theft Auto on the DS, so how can you possibly feel left out?"
caseypenk
Demonbird
Posted 9:40 AM 17/7/08
@Arklop:
I disagree with this whole "The core crowd abandoned them" arguement in regards to Nintendo and the gamecube.
Most people I know who I would classify as core/hardcore gamers have a gamecube. None of the people I know who fit into a casual classification had a gamecube back then. They had ps2s.
The core crowd didn't abandon Nintendo, but Nintendo also didn't do anything to try and hold on to their attention.
The core gamer didn't ignore the GBA during that time either.
The only person Nintendo should feel bitter towards from the Gamecube era is themselves for putting out something inferior to its competition.
They wouldn't exist today without the core gamers.
Demonbird
laencythe
Posted 9:37 AM 17/7/08
@Arklop: and what about those like me who've never owned a microsft and sony console? I've played nintendo since I'm four. the only non- nintendo consloles I've had are the dreamcast and megadrive. So? do I have the right to feel sick of their behviour?
laencythe
Altersparck
Posted 9:36 AM 17/7/08
Nintendo to ESA: Fuck you.
Nintendo to gamers: Fuck you. In the eye. Now go buy Wii Fit.
Altersparck
Arklop
Posted 9:32 AM 17/7/08
For all the people relating his comments to Nintendo, from their point of view, the 'core crowd abandoned them. How many hardies left their Nintendo consoles to jump on the Sony and MS bandwagons? Probably more than you think. So Nintendo wisely finds a new market and what the hardies do? They bitch and moan because the creators of the oh-so-loved-and-respected Gamecube stopped offering them what they don't want anyway. Selfish indecisive children, the lot of you!
Arklop
Tepoz
Posted 10:28 AM 17/7/08
This is why I love my DS. It has games for everyone, from the casual to the hardcore. When the Wii was announced I thought for sure Nintendo learned their lessons with the N64 and Gamecube and would go back to releasing all types of games on the Wii. It didn't pan out as they went further into the casual zone. My last Nintendo console was an SNES and I went to the Playstation Underground and never looked back. As a hardcore gamer, I needed variety.
The reality of the situation is that Nintendo is making bookoo bucks using this strategy. Their strategy is winning the console wars and making them a household name again. Although, like others have pointed out, if there is another games crash in the future or if Nintendo slips up on the Wii2, will all those new consumers stick around for Nintendo?
Tepoz
Arklop
Posted 10:24 AM 17/7/08
@Saliu: "Most Wii owners are day one owners...The idiots that wait in line for 2 days"
[wii.ign.com]
Nintendo of America on Monday announced that it had sold more than 600,000 Wii units since the console's launch.
Unless you really think 600,000 units represents "most wii owners", you're just making up facts and can't debate properly.
"...Not this bullshit mini game beach resort and meaningless music game."
Riiight. Nintendo needs more space marine FPSs because nobody is making those right now.
@Altersparck: You'll be missed.
Arklop
Leanid
Posted 10:23 AM 17/7/08
@DranzerKire: "another event or even their own."
...SPACEWORLD IS COMING BACK?!
Leanid
DranzerKire
Posted 10:21 AM 17/7/08
@Gantz: Your Trusted Friend in Science.: me neither, even the Animal Crossing bit. I loved some of the Wario Land games, they blown my mind in the past.
It pretty obvious Nintendo does not really care to much about E3 anymore, it probably better for them to announced it at another event or even their own.
DranzerKire
EmeraldDragon
Posted 10:19 AM 17/7/08
While I agree that the industry should not forget it's base, it's also important not to be so concerned about the base that you don't reach out to other groups. The "core" gamers weren't born playing video games -- though it may seem that way to some. All of us where casual gamers at some point, and whether you started out with Tetris or The Sims, it's for certain that no one here started their gaming hobby on games like MGS4 or Mass Effect.
For all the flack Nintendo is getting from the "core" right now, they tend to forget that the casuals of today are the "core" of tomorrow.
EmeraldDragon
Accordion
Posted 10:06 AM 17/7/08
Fond memories of Jason Rubins rant came flooding back, I can see myself shed a tear for what we now call gaming not too far in the future.
Fact is, the Wii needs to dieā¦fast. Nintendo defined "casual" gamers and then everyone else started looking for them while abandoning what we know call "core" Truth is this divide need not exist, Guitar Hero, Rockband , and Pokemon and Monster Hunter have proved this again and again.
Lemuria must fall.
Accordion
kojirodensetsu
Posted 10:02 AM 17/7/08
I used to be a ninty fanboy. I owned all the console systems from the NES to the GameCube. Do I own a Wii? No I do not. I own a XBox 360.
kojirodensetsu
SmokeFemur
Posted 10:50 AM 17/7/08
Someone should bathe this man in honey, riches and various exfoliants. Praiseworthy words
SmokeFemur
Tepoz
Posted 10:49 AM 17/7/08
@EmeraldDragon: Actually, the Nintendo Generation is actually having less children and more money to spend as a result of that. Our education is higher and so are our lifestyles compared to our parents before. There are negatives to this but that's for another discussion.
I think what you are talking about is that the new generation is more "brand conscious" than the ones before. Unless the minimum age at which kids can start working has changed, I believe it's the parents who are buying the $250-$600 consoles and $50-$100 games.
Tepoz
EmeraldDragon
Posted 10:40 AM 17/7/08
@ Everyone bitching about Nintendo:
Are you people even paying attention? Sony fell all over themselves to please the Casual crowd last gen, they and MS are STILL courting the casuals. Just because they are failing where Nintendo is succeeding, doesn't make them more focused on the "core."
Let's put this in simple terms. The "core" that was around in 83, is grown up now. We have jobs, and spouses, and kids, and PTA, and sports, and dance lessons, and all the other things that adults have. We buy less games for the sole reason we have less time to play them. We are, in a sense, dying. The Industry does need to remember we are here, but if they don't court casuals, those casuals won't turn "core," and the industry implodes.
It's really a very simple concept.
EmeraldDragon
Ignatius
Posted 11:27 AM 17/7/08
I used to be a Nintendo fanboy... so much for that. I'm so tired of the Wii being whored out to every single consumer on the face of the planet. I haven't seen a single game cater to my whims as well as SSBM did. Even the great SSBB wasn't enough to keep my attention for more than a few weeks.
I mean, sure, LoZ:TP was awesome, MP3 was bloody beautiful and captivating... but Super Mario Galaxy was dumbed down and irritating. Sadly, I've gone to my 360 for more of my entertainment, but been looking towards a backlog of GCN games to keep my attention while I wait for more worthy games to come out.
Ignatius
megaStryke
Posted 11:25 AM 17/7/08
I wonder if everyone is reading the whole statement. Yes, the first bullet point may be directed at Nintendo, but what about the others that you all glossed over?
2. The industry must welcome in the gaming converts who recently joined the industry by expanding content offerings and providing new game choices.
3. Broaden the use of games. The operative word is "play", but video games are increasingly not just recreational, but are also involved in more serious pursuits.
4. The industry must continue to seek innovative ways to help caregivers ensure that the games their children play are parent-approved.
Is Nintendo not welcoming new gamers? Aren't they broadening games to include mind and body awareness with games like Brain Age and Wii Fit? Aren't they ensuring that their machines are understood well enough so that parents won't feel threatened by them? All of you guys jumped up and down when Gallagher said "CORE RESPEK!" You guys didn't realize that Nintendo has all their other bases covered.
megaStryke
XyzzySqrl
Posted 11:17 AM 17/7/08
It's true, you know. If Gaming abandons its base, then Movies or Books will come charging in to steal Gaming's flag and then we'll have to figure out who was supposed to be on defense and SOMEBODY'S gonna get kicked off the server.
XyzzySqrl
jive238
Posted 11:06 AM 17/7/08
@EmeraldDragon:
I think we need to pick our battles here. After reading the post I could already tell this thread was a lost cause.
jive238
JokesJokes
Posted 1:03 PM 17/7/08
@JokesJokes: and by "it" I meant LAN. LAN party at Jokes house!
JokesJokes
JokesJokes
Posted 1:02 PM 17/7/08
The conduit looks good btw. I know it's not first party, but something other than redsteel for multiplayer would be truly excellent. Hope it supports local multiplayer or at least LAN...it's still cool!
JokesJokes
JokesJokes
Posted 12:59 PM 17/7/08
@udiie: You're right. Mario Galaxy was nothing but a cheap cash in...c'mon. That being said, they best announce something buyable soon. I'll get a couple of motionplus controllers, but I want some games to go with them. Where's my kid icarus!?
JokesJokes
EmeraldDragon
Posted 12:57 PM 17/7/08
@Altersparck:
Are you suggesting that casual gamers will never pick up a game that doesn't have "Wii" in the title? If so, you're an idiot.
Look at it like this. Casual gamer picks up Wii Sports and likes Boxing. Boxing is fun, but gets dull after a bit, so he goes to the store an picks up a different game in the same thread, say Brawl. He plays for a while and falls in love with a particular character, for the sake of arguments let's say it's Link. So they pick up a Zelda game and find they enjoy it. From there they move on to other "core" games.
That is how a "core" gamer is created. Casuals, despite what many people seem to think, aren't cattle.
@Number41: Hello? Mario, Zelda, Metroid? All Nintendo's core franchises out in less than a year, more Mario and Zelda on the way. Ignoring those sorts of facts does not make them go away. No matter how much people want to put their fingers in their ears and close their eyes and hum loudly.
For starters, we know very little about Wii Music. Second, you're judging it with a "hardcore" standard. It's not RB or GH and it's not meant to be. People had a lot of the same critics about Wii Fit when it was announced. It's not a game in the since we think a game should be. There aren't any achievements to be had, and you can't "win," but that doesn't keep it from being fun. People have been Air Guitaring since guitars were invented. This just gives then some sound to go with it.
EmeraldDragon
Number41
Posted 12:34 PM 17/7/08
@EmeraldDragon: I think you're mistaken. The complaints against Nintendo aren't just because Nintendo is pursuing casual consumers - they're because Nintendo is pursuing nothing but casual consumers. Most hardcore gamers, I believe, play a certain amount of casual games as well (I know I sure do). We don't hate Wii Sports, but a gamer cannot live on Wii Sports alone.
I think that Nintendo has gone so far with simplifying Wii Music that even casual gamers won't be satisfied with it. I predict that a lot of people who enjoyed Sports, Play, and Fit will probably pick it up based on that pedigree, and then be sorely disappointed when they realize there's no game there.
Number41
Altersparck
Posted 12:34 PM 17/7/08
@megaStryke: The problem isn't that Nintendo is broadening the market. The problem is that they're the ignoring gamers -you and me and everyone else on this thread- who've been buying their systems since the eighties. I doubt that it can be said that Nintendo lacks the capacity to make both "casual" and "core" games. But just look at their E3 address. There was nothing there for "core" gamers, just more Wii Sports bullshit and another peripheral to add to the collection.
@EmeraldDragon: "Casuals" won't turn "core" if they're fed a steady diet of Wii Sports, Wii Play, and games of that ilk.
@Arklop: No one needs more space marine FPSs, but there's got to be more to gaming on a Nintendo platform than just waggle and the occasional Mario and Zelda game.
Altersparck
Number41
Posted 1:52 PM 17/7/08
@EmeraldDragon: Hello? Mario, Zelda, Metroid? All Nintendo's core franchises out in less than a year, more Mario and Zelda on the way.
Yeah, you've listed a bunch of games that are already out. People are upset because there doesn't seem to be much of anything deep coming up. Other than that, I never give credit to a company for something that's "on the way" but otherwise nonexistant. If those games aren't at a point where they can be shown off yet, they're at least a year a way, probably two. How am I supposed to get excited about games of which no information is known?
For starters, we know very little about Wii Music.
Well, I hope you're right about that, but I won't be getting my hopes up. So far, it doesn't look like a game in any sense. Wii Fit was much more game-like - and there are most definitely achievements to be had in it, too. It's a game about keeping fit, man; what's more goal-oriented than that?
People have been Air Guitaring since guitars were invented. This just gives then some sound to go with it.
Um, that sounds more like an argument against Wii Music to me than an argument for it. If you want to pay money for that, be my guest.
Number41
DARTH_TIGRIS
Posted 1:51 PM 17/7/08
You know, these are ALL really good points. I commend him for making them.
As for Nintendo, they are making money right now. Its hard to see long term when you're making that much money, but I honestly feel the Wii is a fad. Its a fad that will last THIS ENTIRE GEN and continue to make huge money, but will these people REALLY come back next gen and do this all over again? The core gamer will be back. You can't minimize them.
DARTH_TIGRIS
EmeraldDragon
Posted 2:20 PM 17/7/08
@Number41:
You claimed Nintendo was pursuing nothing but casual gamers, yet by putting out their core franchise they are clearly not doing that.
@Altersparck:
For starters, you are the one who suggested casual gamers will never buy anything but "Wii (Noun)" games as if they were zombies.
I never said ALL casual gamers will becaome "core," that would be a rediculous thing to say. Just as it is a rediculous assumption to say NONE of them will.
The industry needs the casual gamers, far more so, i would think, then it needs the "core." "Core" gamers are fickle and self serving and demand that every game be made to their liking or it isn't really a game. This is the attitude that nearly killed the industry in the 80s.
casual don't need our help, not unless they ask for it. They aren't stupid. Let them enjoy their Dogz or whatever, if that is what makes them happy. The worst thing we can do is try and force casuals to turn "core." It will only run them off or propetuate the stereotype that gamers are pushy and anti-social.
If some one comes to me and asks me for a game recommendation, I'd be happy to help them. But I'm not going to impose my gaming tastes on every one I see with a DS in hand.
EmeraldDragon
Altersparck
Posted 2:02 PM 17/7/08
@EmeraldDragon: First, keep it civil. One reason why we gamers are so maligned is because of knee-jerk reactions like that. Second, association with brands is a very strong thing. If your game's title has "Wii" in it, the chances that someone who doesn't read Kotaku daily will pick it up will rise. Third, I used games with "Wii" in the title out of convenience. Would you rather I used Ninja Bread Man or Lost Winds?
I agree that casual players aren't the cattle they're usually portrayed as being. However, saying that a casual player will somehow make the transition from Petz Dogz 2 to, say, Super Mario Galaxy, relies a bit too much on assumption. Just because he or she has gotten bored of Wii shovelware -be it from Nintendo or Ubisoft- does not mean that they will make the jump to what are considered "core" games. As I've said before (perhaps elsewhere, I can't recall), the onus is upon us, the existing gamers, to guide the casuals and introduce them to what's become a very insular world.
Altersparck
fenderfuel08
Posted 2:41 PM 17/7/08
@EmeraldDragon: I competely disagree. The casuals you speak of are women in their 40s, the elderly, etc.
You won't be seeing them as the "core" tomorrow, or ever for that matter!
fenderfuel08
OzymandiasX
Posted 2:39 PM 17/7/08
Man, why did a good statement from Gallagher turn into a rabid cauldron of hate?
The crash of '83 was brought about not because the casual gamers abandoned the market, but because the core found it distasteful and rotten. The casual gamers are the ones who brought it back. The children of the 80s who found out that you can play games on your TV, thanks to an aggressive push into the market from Nintendo. The 8-bit age wasn't a triumphant return to gaming for the addicts of ages past, it was a passing fad, the "holiday season's hot new toy" that converted millions into the new core. Those of us whose first memories are Super Mario Bros. (or maybe Metal Gear Solid, judging by the coherency of some of these posts) are the ones sitting here philosophizing about video game politics and the state of the industry as though we have some actual input into it.
I totally get the anger at Nintendo. It's reasonable, their showing at E3 wasn't for us. It wasn't even interesting for us, which is a shame at an expo which is historically targeted at us. Maybe it's the type of pandering to the casual gamer that caused '83, though I doubt the industry is in any great danger of that again, and if it is, Nintendo will get their financial comeuppance, with or without forum comment vitriol.
Basically, all I'm trying to say is chill out. Geez.
OzymandiasX
fenderfuel08
Posted 2:35 PM 17/7/08
After Nintendo's press event I'm gald this guy said something.
I hope Nintendo sees gamers' dissapointment of their conference and how they've alienated their core base.
fenderfuel08
boopadoo
Posted 5:17 PM 17/7/08
"We must never forget our core customers."
My, the irony is thick with this lad...
boopadoo
Accordion
Posted 11:51 PM 17/7/08
Broadening the market is good
Dividing it is not.
Accordion
Tye-The-Czar
Posted 9:06 AM 19/7/08
Why should we trust an organization that avoids defending Mass Effect from the usual slander of Fox News AND does the lobbyist shit? Lobbyists need to be discriminated and persecuted.
Tye-The-Czar