playstation 3
Famitsu Boss Says PS3 Penetration Will Accelerate
Posted by Brian Ashcraft at 3:00 PM on July 23, 2008
Famitsu editor Hirokazu Hamamura isn't just an editor. He's a pundit! And he's got a bag full of opinions with him to share. Hamamura thinks the PS3's "slow penetration" is improving. Nice and slow, that's how Sony does it. According to Hamamura:
The PS3's penetration pace has been slower than I expected. Its higher price tag and software development difficulties have been major causes for stalling the growth of its installed base. However, these problems are gradually being resolved.
If the console gets another price cut by the year-end shopping season, I believe its penetration pace will become accelerated.
Don't blame Hamamura for the "penetration", blame the translator.
'PS3's problems are being resolved' [MCVUK]

Comments (AU Comments · US Comments)
SaMbO
Posted July 23, 2008 4:00 PM
penetration accelerates?
must resist urge!!!
./runs
mr_fancy
Posted 3:39 PM 23/7/08
probando
mr_fancy
KeroseneClimax
Posted 3:38 PM 23/7/08
Brock Samson: "Alright, that's it. You promised no penetration jokes!"
Other then that, yeah, this is just the same thing I've always heard, just worded a little differently. I don't believe the issues of pricing and development hang-ups are being resolved fast enough, and are just a choice few in naming some of the problems that are holding Sony back from acquiring the numbers they should have on a global scale. If they can't see the other issues that need to be addressed this late in the game, they are blind and aren't going to get any less sightless any time soon.
KeroseneClimax
Aex
Posted 3:37 PM 23/7/08
That title... High-Freaking-Larious
Aex
demonknightinuyasha
Posted 3:34 PM 23/7/08
@Bugged?:
not nearly as M$ has been penetrating its customers with the RROD and a 6 week turn around for repairs (seriously? 6 weeks? wtf?)
demonknightinuyasha
For_the_lulz
Posted 3:33 PM 23/7/08
I'm sick of seeing posts like these.
I guess the fanboys need something to keep them reassured.
For_the_lulz
Pyro Jack
Posted 3:32 PM 23/7/08
I think a price cut would indeed boost sales.
@Earthjade: Yea what he said was really obvious.
Pyro Jack
venkat55
Posted 3:31 PM 23/7/08
Funny, that the comments are so insinuated! Then they say that the American games are censored unlike Japan. How can they release such games if people can be like this? (Please take this in light humour)
venkat55
Mal-Content
Posted 3:30 PM 23/7/08
Best.
Headline.
Evar.
Mal-Content
Earthjade
Posted 3:29 PM 23/7/08
So it looks like Japan has mastered the art of the bleeding obvious.
Then again, this guy works for a magazine that gave Blue Dragon a 39.
Earthjade
GLaDOS
Posted 3:28 PM 23/7/08
What have you unleashed Bashcraft?
All the comments are nothing but innuendos!
I like to be different and cool so this post won't have any innuendo. I'm just a little butt hurt from already being pene- dammit.
GLaDOS
demonknightinuyasha
Posted 3:26 PM 23/7/08
hey if i was planning on penetrating for 10 years straight, i'd go slow too :O
demonknightinuyasha
Murderdolls
Posted 3:25 PM 23/7/08
@balls187 upside yo head: Rofl
Murderdolls
Bugged?
Posted 3:23 PM 23/7/08
@Gantz: Your Trusted Friend in Science.: and then the ps3 will realise what a b*tch it has been.
i mean ,sharing DMC4, GTA and now final fantasy?
Bugged?
waza
Posted 3:22 PM 23/7/08
it penetrated me
waza
Gantz: Your Trusted Friend in Science.
Posted 3:21 PM 23/7/08
The PS3 will Ram and Penetrate the competition hard, fast and quicker than ever before. Thrusting, pushing and never letting up. Sony will rub them out and stand tall like a great black shining monument.
Gantz: Your Trusted Friend in Science.
wild homes desires a pudding!
Posted 3:20 PM 23/7/08
The penetration is picking up steam, but they'll still cuddle afterward. Now if Sony would just hurry up and let me have these encounters in the comfort of my own Home, I wouldn't feel like such a slut all the time.
wild homes desires a pudding!
Tarutaru_Pantsu
Posted 3:18 PM 23/7/08
This is the biggest ban-bait thread since Ashcraft introduced us to The "Racist" World of Resident Evil 5.
Tarutaru_Pantsu
Mayu-mayu
Posted 3:17 PM 23/7/08
I'll sue. (c)
Mayu-mayu
muppetsausages
Posted 3:17 PM 23/7/08
@Tarutaru_Pantsu: [www.instantrimshot.com]
muppetsausages
Vanguarde
Posted 3:16 PM 23/7/08
This is the same thing teenage boys promise their teenage virgin girlfriends when they start to feel it hurt.
Honestly, this is the tamest joke I could think of.
Sony needs to say 'penetration' more.
Vanguarde
Neo-Senku: The World's Finest Pervert
Posted 3:15 PM 23/7/08
People just can handle something that Big, Black and Powerful at first, they gotta ease into then its gonna be real real good. Ya know its gotta widen its audience entrance point, stretch it out some. They'll be callin out deity's names then.
Neo-Senku: The World's Finest Pervert
sir_carrot
Posted 3:15 PM 23/7/08
Yeah, but some people just aren't down with the accelerated penetration unless there's backward compatibility.
sir_carrot
Bugged?
Posted 3:13 PM 23/7/08
talk about being penetrated.
Sony sure has been penetrating their customers.
remeber the 2.40 dil-- update? Oh, it sure did penetrate some users.
Bugged?
CarbonFalcon
Posted 3:13 PM 23/7/08
So the lack of backwards compatability is like...
Wait. Wait. Do not want to go there and get banned, but trust me, this article is just asking for it.
There are many things that could be said about this.
CarbonFalcon
Genocyde
Posted 3:13 PM 23/7/08
ahh, thanks for the smile guys. :D
Genocyde
Tarutaru_Pantsu
Posted 3:13 PM 23/7/08
So does he refer to the PS3 and PSP's recent jump in sales "double penetration"?
Tarutaru_Pantsu
UbeWoll
Posted 3:12 PM 23/7/08
Could we please quit it with these console wars? They're just fucking machines, people!
UbeWoll
suya123
Posted 3:12 PM 23/7/08
God, the comments are so typical. Saw them a mile away.
suya123
Spartan1308™
Posted 3:11 PM 23/7/08
That's what she said.
Spartan1308™
Jorw
Posted 3:11 PM 23/7/08
I didn't understand the article because I was too busy thinking about penises.
Jorw
Punkateer
Posted 3:08 PM 23/7/08
Thats my favorite sports term -> He penetrated the defensive line!
Punkateer
Monsieur Fap☆Fap!
Posted 3:08 PM 23/7/08
I love being penetrated by things that are BIG and BLACK.
Monsieur Fap☆Fap!
SynKade
Posted 3:08 PM 23/7/08
@muppetsausages: I guess they should be going with Small and White? That's just... yeah... or maybe some Muppet Sausages would be a better option? Mmm, Gonzo... and not to mention Beaker...
SynKade
Arsenicberyllium
Posted 3:08 PM 23/7/08
@muppetsausages: Fleshbot would like to disagree with you there.
@svenhoek: In Japanese, the world can have a totally different connotation.
Just as an example, I took penetrate, put it through a translator into japanese, and then translated the japanese into English, and I ended up with "pierce".
It's an imprecise science at best.
Arsenicberyllium
Arttemis
Posted 3:07 PM 23/7/08
"penetration pace has been slower than I expected"
Heh.... heh....
Arttemis
blackpanther25
Posted 3:06 PM 23/7/08
@muppetsausages: rofl thats it im done . im crying right now
blackpanther25
SynKade
Posted 3:06 PM 23/7/08
"Alright boys, we're going deep and we're going hard."
"...You can't be serious..."
It's like (non-'rotund') women say! It's not the size of the boat but the motion o' the ocean! And slowly but surely, Sony's ocean is gathering itself for a storm this holiday season.
SynKade
muppetsausages
Posted 3:05 PM 23/7/08
Big and Black isn't always a winning card.
muppetsausages
svenhoek
Posted 3:05 PM 23/7/08
If it really was the translator, then he had to have known what he doing choosing that word. How could it not come off suggestive?
And the PS3 has been penetrating its fans since its launch. Just in a different way.
svenhoek
Arsenicberyllium
Posted 3:04 PM 23/7/08
@blackpanther25: If you go fast and steady you end up releasing you grip on first place before you're supposed to, and the consumer ends up feeling unsatisfied.
Arsenicberyllium
blackpanther25
Posted 3:03 PM 23/7/08
@Elly: lol
blackpanther25
UNDERSTAR
Posted 3:03 PM 23/7/08
Needs more lube......I mean time to catch up with pace.
UNDERSTAR
Elly
Posted 3:03 PM 23/7/08
Sometimes slow and sensitive is nice too. Wait, what were we talking about?
Elly
Arsenicberyllium
Posted 3:02 PM 23/7/08
Okay, now I know I'm not reading too much into that headline.
You intended it!
Arsenicberyllium
blackpanther25
Posted 3:02 PM 23/7/08
lol nice and slow lol. thats why its not going so well its suppose to be fast and steady lol
blackpanther25
art_zombie
Posted 3:02 PM 23/7/08
Looking forward to it penetrating me once that price cut comes into effect. =D
art_zombie
balls187 upside yo head
Posted 3:02 PM 23/7/08
Oooh, all this talk about accelerated penetration...
fapfapfap
balls187 upside yo head
Jnkzm4
Posted 3:58 PM 23/7/08
To all is whoe....im very amused with this...i feel like i can not suck at tekken online tonite...and the big and black jokes...kinda aaww hell...those are damned funny
Jnkzm4
PlasmaMachine
Posted 3:58 PM 23/7/08
Hey what's all this talk about fucking!?
PlasmaMachine
Kuren
Posted 3:58 PM 23/7/08
Penetration is a common term used in marketing and economics.
"pen·e·tra·tion
3. the obtaining of a share of a market for some commodity or service."
Kuren
kojirodensetsu
Posted 3:57 PM 23/7/08
I'm sorry PS3. As much as you want to penetrate me you're just not my type. Maybe we can just be friends?
kojirodensetsu
MGSchick
Posted 3:47 PM 23/7/08
@Gantz: Your Trusted Friend in Science.:
LMAO best comment to that ever!.
MGSchick
MGSchick
Posted 3:46 PM 23/7/08
I think some faster penetration might be better. MGS4 was most pleasurable and satisfying penetration. That's what keeps me coming back to the PS3. Mmmm Snake.
MGSchick
mr_fancy
Posted 3:41 PM 23/7/08
@Gue1: anyway i was reading that now you can't create an account to comment here because of this and that and then look at this... wow.
and sorry for the double post!
mr_fancy
thezman
Posted 4:28 PM 23/7/08
Then again... I have been surprised at how many of the smaller japanese devs that made the good jap-imports for PS2 are moving to the Wii over the PS3.
And 360 is getting most of the best expected 3rd party PS3 exclusives. At least as far as the big blockbusters anyway... and most of the smaller games I was expecting to go to the PS3 are going to XBLA and Wii.
thezman
thezman
Posted 4:20 PM 23/7/08
Obvious.
The PS3 is going to take off here soon. I predict this X-mas will go the PS3, honestly.
The Blu-ray player alone will make it a favorite Xmas gift.
thezman
Gantz: Your Trusted Friend in Science.
Posted 4:05 PM 23/7/08
@Kuren: I believe you forget the most crucial part in all of this.
We're -Gamers- with -Corrupted Minds-
Not Marketing/Economics Workers.
=D
Gantz: Your Trusted Friend in Science.
Dajmin
Posted 4:38 PM 23/7/08
Who would have though it? Lower price means more sales! It clearly took a serious marketing genius to work that out, because I couldn't have figured it myself.
Dajmin
CarbonFalcon
Posted 4:33 PM 23/7/08
Wait. Wait.
Is Bashcraft the translator? Or is it just some random guy?
Also, thanks for the lols guys.
Truthfully, once the PS3 hits a price that is sub-$400, I'll be in the market for one.
But why must the back-compat be lost? What happened to Sony's commitment to being backwards compatible? Why the change in policy? Is it because they figure everyone who would want to play PS2 games has a PS2?
That is the part that just pisses me off. It means I have to hold on to my PS2.
CarbonFalcon
Jacktherip
Posted 5:04 PM 23/7/08
Oh I see now, the PS3 is a high priced hooker and if it lowers its price it'll be able to get better business? Hmm do hookers follow supply and demand?
Jacktherip
Silent Predator
Posted 5:02 PM 23/7/08
I'm a little disappointed in my fellow commentors. Not because you're all making jokes with sexual innuendo. No, what's disappointed me is the lack of creativity. I mean, at least CarbonFalcon dug deep with some creativity. People need to step up their game a little.
Silent Predator
Tyrannical
Posted 4:58 PM 23/7/08
PS3 penetration will increase? Is that marketing speak for saying the PS3 is fucked?
Tyrannical
kagebutsu
Posted 5:21 PM 23/7/08
I always knew sony was trying to screw me in the ass with a price tag of $600.
kagebutsu
Wizzard
Posted 6:03 PM 23/7/08
Does that picture put anyone else in mind of a more light-hearted japanese Gman?
Wizzard
mackincheese
Posted 5:50 PM 23/7/08
@mackincheese: Oh, and I welcome another price cut.
I wouldn't mind picking up a PS3 if I could afford one.
mackincheese
mackincheese
Posted 5:50 PM 23/7/08
LOL that headline. I love Kotaku.
SLOW AND STEADY.
mackincheese
108
Posted 5:43 PM 23/7/08
you know, usually, right after the penetration accelerates is when i start to consider the possibility of giving up and doing something else.
108
SG_Mahonay
Posted 6:58 PM 23/7/08
That's gold, Jerry, gold!
SG_Mahonay
Shiryu
Posted 7:21 PM 23/7/08
Famistu boss says dirty things!
Shiryu
Nelo-Risi
Posted 8:00 PM 23/7/08
Going nice and slow is tantric. You can last for several hours that way. If you quick pace it, you'll blow your load in minutes.
The same applies to all aspects of life.
I have spoken.
Nelo-Risi
MoaM
Posted 8:08 PM 23/7/08
Thank you for this headline Brian Ashcraft.
MoaM
Fabrice
Posted 9:42 PM 23/7/08
[kotaku.com]
[kotaku.com]
Sounds like he is in loop mode since 06.
Fabrice
Struct09
Posted 10:35 PM 23/7/08
@Fabrice: Nice, I love his predictions for 2009.
Struct09
joncoffee
Posted 11:33 PM 23/7/08
An occassion for some high quality sheep intestine sheathes covered in slippery eel secretions.
Be gentle.
joncoffee
ostartero
Posted 11:30 PM 23/7/08
I'm actually getting one later this year because it's the best value for a Blu ray player. Though I might have to pick up MGS4, because I can.
ostartero
Barts
Posted 11:30 PM 23/7/08
Obligatory Penny Arcade strip:
[www.penny-arcade.com]
@UbeWoll: fucking machines
... hence penetration.
@Jacktherip:
There's always demand for hookers.
@Gantz: Your Trusted Friend in Science.:
"Open your a**holes wide, Sony is coming!"
Barts
Marcan
Posted 12:18 AM 24/7/08
All penetration jokes aside...
This coming from a Sony rep seems to be the first step towards a little less arrogance from Sony about the PS3. Because you are a leader in the market for 10 years does not mean you will be for an eternity (monopoly is bad, competition is good.)
They should now be thinking about how they need to make it easier to develop for PS3 and rethink their marketing with the PS3 price.
Marcan
kadaj24
Posted 1:01 AM 24/7/08
@Punkateer: My favorite sports phrase is when Marv Albert says, "____ with the facial!"
kadaj24
kadaj24
Posted 12:57 AM 24/7/08
Wow Famitsu guy, that took zero intellect to figure out, just simple common sense.
Btw, this is one of the funniest group of comments I've ver seen. Nice innuendos guys!
kadaj24
doesntlikedede
Posted 1:12 AM 24/7/08
Im gonna bookmark this thread...
Better yet, I might aswell save it on the harddrive(no pun intended)
doesntlikedede
Altima NEO
Posted 1:10 AM 24/7/08
I hope PS3 uses protection.
Altima NEO
RyuriTatsujin
Posted 3:10 PM 23/7/08
@muppetsausages:
heh heh... big and black...
"penetration"
....slow...
RyuriTatsujin
Joghobs
Posted 3:06 PM 23/7/08
honestly? What can you say about that statement, the joke is already laid out in front of you. It's like making fun a of a clown.
Joghobs
man in gauze is king ramses II, silly.
Posted 2:06 AM 24/7/08
@UbeWoll:
Nice choice of words. "Fucking machines", indeed. :)
man in gauze is king ramses II, silly.
thanatos_
Posted 3:11 PM 23/7/08
It needs to get cheaper before it can penetrate me.
thanatos_
epy0nkaru
Posted 2:43 AM 24/7/08
this must mean that the ps2 has been penetrating audiences for a long time. basically they've penetrated too much and there's a hole too WIDE for the ps3 to begin penetrating. Sony should wait a few years for this hole to contract to allow a new penetration
epy0nkaru
LeLoi
Posted 3:58 AM 24/7/08
Wow this guys a genius! Price cut=more sales! *smacks forehead*
LeLoi
.em.
Posted 5:55 AM 24/7/08
@thanatos_:
Same here. o_0
@man in gauze is king ramses II, silly.:
lol.
"Penetration" in article=hilarious.
Seriously though, price cuts will help.
.em.
Bondage_Zombie
Posted 3:15 PM 23/7/08
Penetration, eh?
He makes it sound so dirty that i'm impressed.
Bondage_Zombie
conquerorsaint
Posted 1:27 PM 24/7/08
@CarbonFalcon:
Agreed. If they would just bring back Backward Compatibility, they could at least rule that out as a source of slow market , wait for it, penetration.
Sony, you will have sold one more PS3 to me, and countless others, by bringing back BC. Because we want to get a good deal if we're going to pay that much money, and we don't want a redundant PS2 just to be able to play our old games.
conquerorsaint
Pudgey
Posted 3:12 AM 24/7/08
Haha what a scary picture, looks just like my manager, who we've nicknamed "Penfold"...
Pudgey
DarkGeneral
Posted 3:43 PM 23/7/08
Thanks for the laughs guys... But it just reminds me how long it's been since i've penetrated my girlfriend's market *sadface*.
DarkGeneral
MorbidLilim
Posted 3:28 PM 23/7/08
*Obligatory sex joke.*
MorbidLilim