industry news
Nintendo, SEGA, Ubisoft, EA All Back PEGI Over BBFC
Posted by Brian Ashcraft at 9:30 PM on July 8, 2008
After the Bryon Review suggested a new system requiring games that would normally receive a 12+ Pan European Game Information (PEGI) rating be subjected to review by the British Board of Film Classification (BBFC), publishers like EA started to worry about even longer UK game release delays. Both the BBFC and PEGI are trying to carve out control in a UK game ratings power scramble. Entertainment & Leisure Software Publishers Association head Paul Jackson explains why PEGI is superior to the BBFC:
PEGI represents the "gold standard" today, and will undoubtedly be the best system for tomorrow. PEGI is clearly the only ratings system which has the power to prevent game publishers distributing unsuitable content to children, online and offline. Only PEGI fully assesses all games content. It is designed specifically for interactive software. It understands games and their potential for infinite variations. That's why it is backed by the vast majority of the computer games industry.
And it's not only the ELSP that supports PEGI, but also Nintendo UK, Ubisoft UK, SEGA of Europe and EA UK, Ireland and Nordics. Hit the jump for comments from each of those companies:
David Yarnton, UK General Manager of Nintendo, said: "The PEGI age ratings system is favoured by Nintendo. It has the ability to assess and rate all game content and does not rely on a sample of game play to form its decisions. The fact that there is also an EC proposal for member states to adopt PEGI only adds further weight to the solid arguments and facts for its UK adoption as the sole system of choice for games ratings."
Rob Cooper, Managing Director of Ubisoft UK, said:"The PEGI system is future proof. It's as simple as that. It is a self-regulation system that is operated by experts that are best qualified and experienced to do the job. As an international business selling games across the World, we urge Government to understand the depth of importance of this decision as we enter a period in which games will grow exponentially."
Mike Hayes, President and CEO of Sega Europe, said:"If you look at the PEGI system against the film ratings board in the UK, you will see that PEGI is the only system that has the power to prevent games publishers distributing unsuitable content to children. It can ban a publisher's entire output, rather than just a single title. This power is backed by the entire industry."
Keith Ramsdale, Vice President and General Manager of EA UK, Ireland and Nordics, said:"The Government's proposed changes will create extra administration and cause delays in getting hit games into the hands of British consumers. Only PEGI is built to address the fast changing nature of the games industry and is best placed to deliver the needed protection for minors."
Those are some big companies in PEGI's corner.
GAMES INDUSTRY CALLS ON GOVERNMENT TO EMBRACE PEGI AS SINGLE GAMES AGE RATINGS SYSTEM [MCVUK]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
hahnchen
Posted 9:48 PM 8/7/08
As easy to recognise as PEGI ratings are, and as useful as a standardised European system is, PEGI is pretty shitty.
The developer sends in an evaluation form of their own game, and from that PEGI generates a number and symbols. Can no one see the flaw in that?
I'm anti-censorship, but a governing board should be independent, and draw their conclusions from actually playing the game, which BBFC currently do.
hahnchen
Zelos
Posted 9:44 PM 8/7/08
@Rammy:
"What are those ratings good for anyway?"
Allowing the government to pretend it's doing something to protect children and get a few votes off the "won't somebody think of the children" crowd.
Zelos
dazzlerboi
Posted 9:42 PM 8/7/08
@Rammy: Surely you see that most parents are that stupid... Obviously, without any hint of sarcasm, you are a fabulous parent and are really attentative to what your children are doing. But a good 90% of the buying parents will just buy it regardless. Take DVD's a parent wouldn't buy the latest 18 rated film, but they would buy GTA4 (if it didn't have the BBFC sticker on it). The PEGI ratings wouldn't even be glanced at but it will eat at their conscious with a BBFC sticker on it...
dazzlerboi
Hirmetrium
Posted 9:41 PM 8/7/08
The PEGI system needs some sort of refinement - thats what this is about. The review was covered in PC Gamer a month or two back I believe, and all it really wanted was for the PEGI to clear up those little "drugs" and "language" symbols.
It's also partly british culture. The BBFC is widely known and respected in the UK - you ever watch a movie at a cinema and you will know who they are and who david cooke is.
I don't see this going away anytime soon. Not with the government, the BBFC's balls and the PEGI's backing.
Hirmetrium
stoneagedan
Posted 9:41 PM 8/7/08
The irony of EA complaining about delays to the customer. How long did the UK wait for Rock Band?
It doesn't change the fact that the Byron Review found the PEGI system to add confusion for parents, rather than streamline the process. Their little glyphs were consistently misinterpreted as functionality within the game, rather than content warning (e.g. the "racially sensitive material" was thought to represent "multiplayer capable"). The BBFC symbols are long-established in the UK, and there's no confusion about what they mean.
stoneagedan
Rammy
Posted 9:39 PM 8/7/08
What are those ratings good for anyway? Do they help the parents decide which game to buy? I doubt that those ratings have a big impact on that, as a parent I'd first look at the game cover and read the game's description on the back of the case. Most games can be judged by the title alone, and if the description says anything like "try to stay alive in a world of blood-thirsty, flesh-eating zombie-aliens" I know it's probably nothing for my 6-year-old. Or do PEGI and BBFC really think partens are that stupid?...
Rammy
dazzlerboi
Posted 9:38 PM 8/7/08
The problems come when video/DVD retailer sell video games. Or Mothers buy video games, these people aren't aware what a PEGI rating means and usually dont even look. Yet when they see the big BBFC 18 on the front they have second thoughts. I am all for PEGI, but you need to educated people first...
dazzlerboi
hk458
Posted 9:33 PM 8/7/08
Yes but can you realy take an organization named PEGI serioulsy.
I think it sounds like some sort of minigame colletion for the Ds.
hk458
Tyrannical
Posted 10:20 PM 8/7/08
I don't see a problem with publishers age rating their own games. They are familliar with how the ratings work and all the content in the game. If their ratings are grossly inaccurate, it'll only take one GTA hot coffee law suit to set it straight.
Tyrannical
Himiko
Posted 10:09 PM 8/7/08
@Rammy: i once had a mum with her child in my store and they read many game describtions on the back and they finally managed to get to pay and i asked if she saw the game was USK 18 (= adult only)
Himiko
NINJApirateFACE
Posted 10:07 PM 8/7/08
PEGI is not a legal requirement BBFC is if EA are so bothered about delays then they should just go to BBFC, problem solved!
NINJApirateFACE
Himiko
Posted 10:06 PM 8/7/08
europe should stick to one rating system. it's just confusing to have different ratings on one game. i now the problem with PEGI and USK.
Himiko
Geckosan
Posted 10:05 PM 8/7/08
It's almost as of those quotes are talking about a different subject, what exactly do they mean by the "fast changing nature of the games industry"? We're talking about age ratings on boxes here.
"PEGI is the only system that has the power to prevent games publishers distributing unsuitable content to children", are they serious?
How exactly is PEGI better adapted to dealing with it than the BBFC, and how is it so much more "powerful"?
They are only methods of putting ratings on boxes, one of which the UK has been using for decades and is widely understood, the other consists of a bunch of symbols depicting content which confuse parents.
Geckosan
ParaParaKing
Posted 10:01 PM 8/7/08
Well, duh. They want to sell more games. More lax ratings equal more games sold.
ParaParaKing
Mentalist-air
Posted 10:01 PM 8/7/08
Games Industry companies back industry-association run ratings system.
I wonder why?
Mentalist-air
Mara
Posted 10:44 PM 8/7/08
@Anaralia: You were interested in porn when you were eleven?
Mara
david78
Posted 10:43 PM 8/7/08
See, that's the thing, BBFC are way more liberal than PEGI.
For example, PEGI sees sex on the Mass Effect form, and gets an 18 rating from them.
The BBFC actually sees the sex scene, realises it is pretty tame and they rate it a 12.
Is there even one case of a game receiving a BBFC rating which is higher than the PEGI one?
david78
Anaralia
Posted 10:36 PM 8/7/08
Anything that takes ratings out of the hands of the extremely conservative BBFC and puts in the hands of a more liberal European system is fine by me.
Personally I think having ratings at all is pathetic. I've been watching horror movies and porn since I was about 11 and I'm perfectly normal.
Anaralia
Accordion
Posted 11:10 PM 8/7/08
@Anaralia:
Actually the BBFC has been leading research to bring games ratings down to more lenient levels. Only two games being banned isnt strict.
Surely a system which actually plays the game is better than one that doesnt, more action should be taken to having game reviews during production as to reduce delay and certification time.
Accordion
stoneagedan
Posted 10:53 PM 8/7/08
@stoneagedan: Yeah, I'm contradicting david78 by saying PEGI are more lenient, but I was being hypothetical. I don't care what PEGI say, and never look at their ratings, as ultimately they don't have the final say over UK releases. Plus, I'm 26, and my mother doesn't check my games anymore.
stoneagedan
stoneagedan
Posted 10:46 PM 8/7/08
@Anaralia:
The BBFC isn't very conservative in the grand scheme of things. They recommend very little in terms of cuts (if any), and have a very short list of banned games. Sure, PEGI might be more lenient, but do I have to point out how pointless a liberal watchdog and censor is?
stoneagedan
AndyboyH
Posted 11:31 PM 8/7/08
The only reason they're actually arguing for PEGI is it's far cheaper ;)
BBFC classifications are expensive, especially for only 1 nation, not pan-Europe.
Frankly though, as someone very involved in this side of things - the BBFC always seemed to be fair and decent, whereas PEGI was always a matter of how much you disclosed on the forms.
AndyboyH
markusdragon
Posted 11:21 PM 8/7/08
"Only PEGI fully assesses all games content."
Through the completion of a form, not through the actual playing of the game itself though.
markusdragon
DangerFlakes
Posted 11:19 PM 8/7/08
I like how they phrase it, "prevent game publishers distributing unsuitable content to children," when the proper way to say it would be, "attempting to prevent idiot parents from buying games unsuitable for their kids so they don't throw a hissy fit and blame the game companies later."
DangerFlakes
RichardChaos
Posted 12:20 AM 9/7/08
I wait for the day a Gamer comes to power....
RichardChaos
uzivatel
Posted 12:04 AM 9/7/08
@david78: I am looking at my copy of Mass Effect (PAL) and yes - the game is PEGI:18+, but no - they do not mention sex.
@stoneagedan: I believe PEGI does not censor games and only gives them ratings ... what exactly makes it pointless?
uzivatel
OkayOctane
Posted 1:14 AM 9/7/08
"It is designed specifically for interactive software. It understands games and their potential for infinite variations. "
Exactly, BBFC is for films, PEGI is for games. Makes sense that PEGI should rate all games released in the UK.
OkayOctane
16bitman
Posted 1:03 AM 9/7/08
How long until video game boxes are covered in so many different rating icons that there is no more room for the title?
16bitman
hahnchen
Posted 1:44 AM 9/7/08
@OkayOctane:PEGI have to justify why their fill it in yourself questionnaire is more relevant and useful to an interactive medium as BBFC's actual playing of the game.
hahnchen
Sumone989
Posted 1:28 AM 9/7/08
So many acronyms. . . so many . . .
Sumone989
TearsandScreams
Posted 3:23 AM 9/7/08
Nice to see a fair bit of support for the BBFC. I'm just all round happier with them to be honest, the ratings from the PEGI seem downright bizarre at times. I also like it being law, I see no harm in being asked for ID when buying games/films. And the argument about it being silly to suggest you're suddenly mature enough to buy 18 rated material at 18 is moot, there has to be some sort of age point, the same with alcohol/sex/driving, you can't 'test' for maturity. But that's my opinion, I'm not going to put down those in favour of the PEGI, although to call the BBFC conservative (as others have said here) is just plain wrong.
TearsandScreams
MrLister
Posted 3:21 AM 9/7/08
These people have no say in the matter anyway. Their opinions are not going to influence the UK government any more than those posted in this thread. Personally, I think the BBFC ratings are far more informative.
For example, the aforementioned Mass Effect got a PEGI rating of 18+ and apparently contains a fist holding barbed wire, which may refer to violence but this is not specified on packaging. The BBFC gave it a rating of 12, and states 'Contains moderate violence and one moderate sex scene.' on the box.
Gears of War. PEGI: 18+ rating, and like Mass Effect contains the fist (violence). The BBFC on the other hand, gave it an 18 rating and states 'Contains strong bloody violence'. Not so dissimilar?
Here's another one: Bully Scholarship edition. According to PEGI, it contains the fist (violence, same logo as Gears of War's), and foreign languages (swearing). It gets a 16+ rating. The BBFC gave it a 15 rating and states on the box: 'Contains strong violence and imitable behaviour'.
Imitable behaviour is quite an important one really, and is what causes the difference in rating between Bully and Mass Effect, because you can't actually shoot aliens with laser guns or kill people with bionic powers, but you can shove nerds in lockers and hit jocks with bin lids. PEGI does not distinguish between the violence in Bully, Mass Effect or Gears of War, whereas the differences are clearly visible.
Also, there is little or no swearing in Bully, which PEGI have stated, whilst there is in Mass Effect and it isn't mentioned. Maybe that's because Bully has a lower rating, but content descriptors are content descriptors. And they don't even play the games? Incompetent. The BBFC is clearly the better system.
MrLister
MeleeKirby
Posted 4:42 AM 9/7/08
You can count on Nintendo backing something that could possibly result in longer game delays in the UK. As if Brawl wasn't a long and painful wait as it is.
MeleeKirby