The Handy New Lego Universe Logo
Behold the official logo for NetDevil's massively-multiplayer Lego Universe. The logo features the classic Lego logo surrounded by the U-shaped hand of a Lego minifig - the principle characters in the game - symbolizing the entire Lego universe being in the hands of the players. An innovative logo design for what very well could wind up being one of the most innovative MMO titles on the market. To celebrate the launch of their new logo, the Lego Universe folks have also released a wallpaper incorporating some concept art into the design for fans to stare at longingly while they wait for the game to be finished. You'll find the wallpaper craftily hidden after the jump, complete with innovative "click for a larger version" feature!



View: AU Comments (1) | US Comments (42 comments)
Surely they could have done better than a toilet seat =/
@NoFunShogun: Exact same thoughts.
"Looks like a toilet seat."
Way to go, Lego.
JackiJinx
there's no magical lego land in my toilet, as depicted in that second picture...
dArk_stAr
i like the idea behind it--but i think it needs more work
flagg
@Dayhalk: What can you do in any MMO? Building stuff is much more interesting than grinding anyway.
I have no idea what they're going to do, but hopefully it'll be really fun... like actual legos and the lego-_____ games rather than like MMORPGs.
ldrn
its a damn lego person hand. You build with your hands...you build with lego with your hands..and now you hands are lego hands because your in the lego universe and you can essentially build your own story...dammit why do I have to be the smart one!?
toneboat923
I'm glad to know that I'm not the only one who thought that it looks like a Toilet Seat.
jello44
If that's a toilet seat, that would make Lego a scatophile.
gblock
No one else seems to have mentioned it, but surely the hand also doubles as a giant 'U'. You know, for Universe? That was the first thing I saw when I looked at it...
sonikblue
@Iarwain: It's just wrong that you paid that much for LOTRO.
goddessakasha
Who cares about the logo, As long as the game rocks I'll have no complaints.
Solash
Wow, that's one ugly logo.
MykalBloom
Ok, just to be a font nerd. Is it me, or did they actually use the Univers font??? One of Frutiger's brainchildren?
If so, it strikes me as hugely intellectually lazy. I mean, come on. Someone came up with the product name and it will have been the *first thing* the designer loaded. Does that make it an inside joke, or blind luck?
gblock
Seriously, guys...I apologize for this. But it was the first thing I thought of.
[www.eugaet.com]
I think there's something wrong with me...
eugaet
... Well I like it.
Bernard McGraw
This could be even better than Roblox!!!!
I just want to see the game, not the logo.
Willy105
I hope it's the Lego Star Wars engine or something. Something I saw looked like shit and the Lego characters looked like Twinematasks.
Lootskin
@Americo: I'm wondering the same. That would make all of the difference for me...
Kuroomu
Yellowed toilet seat, maybe urine stained. Bad logo.
Thrillkiller
Uh, maybe its just me but that logo looks like shit.
The hand refernce is a great idea but it just doesnt work flat like this...at least have in true 3D so you instantly recognize the reference.
Blah!
yashichi8bit
Would this be a free MMO?
Americo
@Murgatron: I thought it looked more like a horseshoe, but toilet seat is more accurate
Sousanator
im lovin it
sluzzuls
So it them this long to come out with a logo that should have come with the announcement. How about some ya know...content? Am I being TOO demanding?
And if this takes 4 years to complete, it better establish world peace and cure 10,000 diseases while having amazing gameplay and high entertainment value.
Covert_Knight
Wow....what's that, 30 seconds in photoshop?
Cyanotic
I don't like it, I would have preferred something that would highlight what LEGO is all about, say a LEGO block or something.
DigiMish
Is the wallpaper like not working for anyone else >.>
kumuasata
I have been signed up for the beta for over a year. It will be nice once they finally open it. This game will rock. What can be better than building a Lego car online then getting to drive it around town. Then if you like the car enough, you can order a Lego kit to be shipped to you so you can build it in real life.
captain_dl
Is it wrong that I've paid £170 for Lord of the Rings Online, and now I want to play this just as much?
Iarwain
@Dayhalk: "AUUUGHHH!"
"Dear sir, please, my husband has gone and lost his lower half!"
"OH GOD IT HURTS SO BAD!"
"Could you go on a gallant quest to find his missing piece?"
"WHY! THE PAIN! WHY!!!"
"I swear, if he only had some glue-"
"MAKE IT STOP!"
...
Something like that?
Polterg3ist
I kept reading "Lego" as "logo" and vice versa. The capitilization helped out.
They might as well replace the Lego logo with a hefty scoop of fecal matter. Then the picture would be complete with the toilet seat-esque Universe logo.
Murgatron
A lot of people seem to be getting a McDonald's reference. (Me included) Lets just hope its actually worth playing, I mean what can you do in a Lego MMO besides build stuff. Are they going to have like Lego quests. Lets just see what they do with it.
Dayhalk
Welcome to the Potty, Pal!
@Guild_Navigator: LOL!
SigmundTheSeaMonster
Welcome to 99 pub?
PsycheE
@NoFunShogun:
If anything, it looks like you're looking into the toliet.
Ignatius
@karasu is my homeboy:
I agree.. Im not really to sure i get it either
Sorshha
@NoFunShogun: Lol, I too thought the same.. so, either there is nothing wrong with you.. or both have a problem :P
Maybe they want to say "you will have to play this game seated on a toilet seat" referring to how addictive the game can get? gets you glued to the seat? something like that WoW SP episode.
Reetesh
Golden toilet seat.
Guild_Navigator
Golden horseshoe? I'm lovin' it.
greyhoundbus
This is it? Really?
Should find a better way to integrate "Universe" if you ask me.
Hell, start all over.
karasu is my homeboy
umm.... is it wrong the that very first thing I thought of when I saw that was, "Wow, that looks just like a yellow toilet seat?"
Subliminal messaging, maybe?
NoFunShogun
Hmmm... It makes me want fries with that.
AngryEddy
when does the actually game come out?
ZetaCrossfire