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The Wii Bikini Queens (Not In Bikinis)
Posted by Brian Ashcraft at 11:20 PM on July 2, 2008
Nintendo's Japanese ads are smart. They don't just feature famous celebrities, but former-bikini-girls-turned-mainstream celebs. That's curvy cheesecake pin-up turned actress Eiko Koike on the new Wii Fit TV spot. Sure, the Nintendo ad isn't gratuitous in the least, but it certainly doesn't turn its back on Koike's most famous assets. This isn't the first bikini girl to shill Wii stuff. Earlier this spring, Swimsuit idol Aki Hoshino appeared in Mario Kart Wii spots in a mini-skirt.
They've both done some risqué stuff in the past — nothing X-rated. Google if you like! Just know: These sorts of celebs advertise all kinds of stuff in Japan, so it's not totally unusual to see that here. Either shows how mainstream these models are or how progressive Nintendo's Japanese advertising is. Hit the jump for the Hoshino ad from earlier this year, via Jean Snow at Game|Life.
Watch the Eiko Ad [Wii]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
~xoaks~
Posted 12:22 AM 3/7/08
@Jonathan in Kichijoji: Upload some hula hoop vids!
~xoaks~
Angryrider
Posted 12:16 AM 3/7/08
Heh, the Mario Kart ad's kinda funny to look at.
Angryrider
vanderblade
Posted 12:08 AM 3/7/08
Mario ad = guy from the 50's and girl from late 90's.
That has to sell units, right?
vanderblade
geekgrrl
Posted 12:07 AM 3/7/08
@Shiryu: snicker.
geekgrrl
P3nnst8r
Posted 11:56 PM 2/7/08
Goo.
P3nnst8r
P3nnst8r
Posted 11:55 PM 2/7/08
Giggity.
P3nnst8r
Mommar
Posted 11:54 PM 2/7/08
@enigma89:
No, women aspire to look like those swimsuit models too. Maybe it helps attract men but I'm quite sure a body like the lures women into trying it.
Mommar
kadosho
Posted 11:48 PM 2/7/08
Now that is a very well put together advertisement.
Very energetic + lovely lady = check
= smiles =D
kadosho
LordMaim
Posted 11:47 PM 2/7/08
The funny thing is that none of these ads have sold as many Wii Fit boards as one random woman shaking her moneymaker on YouTube.
LordMaim
enigma89
Posted 11:40 PM 2/7/08
So. . . Nintendo's targeting men, now?
enigma89
Shiryu
Posted 11:40 PM 2/7/08
Womem... they come in so many shapes and sizes, it's hard to choose just one!
Shiryu
Jonathan in Kichijoji
Posted 11:35 PM 2/7/08
I have Wii Fit but I rarely play it, just let female friends use it so I can sit back, watch and enjoy!
Jonathan in Kichijoji
francoamerica
Posted 11:33 PM 2/7/08
umai, umai!
francoamerica
Black_Ops_19
Posted 11:32 PM 2/7/08
Why does every wii Fit ad look like they were filmed or photographed in an Ikea model home?
... oh sorry. I meant--- B00Bies
~19
Black_Ops_19
rainofwalrus
Posted 11:30 PM 2/7/08
motto motto motto
rainofwalrus
Meuacan
Posted 11:30 PM 2/7/08
@geekgrrl: You'd be surprised at the lack of asses Japanese women have (no offense to Mrs. Bashcraft). It's a deficiency of meats and ass over there...
(please don't kill me, Bash)
Meuacan
SkutSkut
Posted 11:30 PM 2/7/08
mammaries :3
SkutSkut
lilaliendog
Posted 11:27 PM 2/7/08
@excel_excel: agreed nsfw is what most people will search for so if there is no hope there should be no search.
lilaliendog
geekgrrl
Posted 11:26 PM 2/7/08
you mean she's only got one curve. she doesn't even have an ass! have a steak sometime, chica!
geekgrrl
RBecho
Posted 11:24 PM 2/7/08
And it seems Kotaku also doesn't mind using what seems to be here assets either.
RBecho
excel_excel
Posted 11:24 PM 2/7/08
"They've both done some risqué stuff in the past - nothing X-rated. Google if you like!"
If its not X-rated then I ain't googling it
excel_excel
CutePuppyz
Posted 1:07 AM 3/7/08
@terrydwj: Japansugoi.com works as well. :D
CutePuppyz
bubble-bee
Posted 12:47 AM 3/7/08
ridiculous... but for money...
bubble-bee
terrydwj
Posted 12:41 AM 3/7/08
Everyone should google Aki Hoshino. She is a goddess amongst goddesses.
terrydwj
Daisuash
Posted 1:19 AM 3/7/08
If they had released here the Aki Hoshino ad, i would´ve bought Mario Kart months ago, but they didn´t and MK is not in my house...I <3 Aki Hoshino, this other gal isn´t bad either...
Daisuash
shichi
Posted 1:17 AM 3/7/08
Aki Hoshino is amazing. Many wouldn't think, at first glance, that she's 31 years old.
shichi
EnigmaNemesis
Posted 1:14 AM 3/7/08
I will take two of the one on the Wii Fit with the pink pants ... STAT!
EnigmaNemesis
EnigmaNemesis
Posted 2:15 AM 3/7/08
@neojason:
Sex sells!
EnigmaNemesis
neojason
Posted 2:06 AM 3/7/08
Why does the girl from mario kart ad has her skirt scrunch up like that when she is sitting down?
neojason
mariospants
Posted 2:02 AM 3/7/08
ti-hi-hi-hitees
mariospants
neojason
Posted 2:17 AM 3/7/08
@EnigmaNemesis:
I guess... since I have one as well....
Mario Kart is a fun game!
neojason
Roflcopter_Down: Wants you to follow HIM!
Posted 5:20 AM 3/7/08
Well done Nintendo.
Roflcopter_Down: Wants you to follow HIM!
Chewbenator
Posted 9:05 AM 3/7/08
Oh my.
Chewbenator
Onizuka-GTO
Posted 10:33 PM 3/7/08
Oh yes.
Onizuka-GTO