arcade
Pretty Girl? Now SEGA's New Arcade Image Character Is A Pretty Boy
Posted by Brian Ashcraft at 8:00 PM on August 6, 2008
The new SEGA arcade "image character" has begun his SEGA arcade image character duties! Aren't you excited? I'm excited. (You should be excited.) To review, previous image characters include MEGUMI, Yuko Ogura (twice!) and Satomi Ishihara. The new SEGA arcade image character is Jpop boy band singer Haruma Miura (pictured), breaking the string of females before him. As SEGA's image character, his face will be plastered all over SEGA's domestic arcades, perhaps enticing more females to venture inside. Says Miura:
Being photographed while gaming is a first for me. Initially, I was nervous, but gradually I relaxed and forgot all about that and just enjoyed the game. This isn't just work, it's also play... I don't really know what's best for me to do, but personally, I want everyone to know how much I enjoy game centres so they can see the appeal — especially now [in this heat], game centres are refreshingly cool.
Seems like a nice enough kid, even if he's misguided in his choice of coats. Hit the jump for another shot of Miura.

That bullet is aimed right for your heart, ladies.
セガ・ゲーセン親善大使として"ゲーセン"の魅力を伝える [Famitsu]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
FeatherNET
Posted 8:21 PM 6/8/08
Dress to Impress comes to mind.
FeatherNET
djbrandon
Posted 8:20 PM 6/8/08
He's kind of pretty... Yeah...but hmmm. That coat? Nooooo.
djbrandon
Beximus
Posted 8:18 PM 6/8/08
He seems cute enough
Beximus
string_theory
Posted 8:14 PM 6/8/08
@Paustinj: lol. that's what I was thinking.
string_theory
Shiryu
Posted 8:12 PM 6/8/08
SEGASATA SHIRO! SEGASATA SHIRO! SEGA SATA SANSHIRO!!!!!!!!!!!!!!!!!!!!!
...hey, who is this guy above!? Where's Segasata Sanshiro!?!?
T_T
Shiryu
photoboy
Posted 8:08 PM 6/8/08
There were some pictures a few months ago of Segata Sanshiro playing this game, wearing a Rambo-style headband. Infinitely cooler.
photoboy
reekon
Posted 8:06 PM 6/8/08
He could have gotten away with his coat, if only Bashcraft didn't mention it. ;-)
Although on the other hand, if it wasn't mentioned, I wouldn't have LOL'd. (Made my day.) =)
reekon
108
Posted 8:04 PM 6/8/08
also: he has a pimple on his chin.
usually, they put foundation over those.
(as a Professional Model myself, i would know.)
108
mr_dimsum
Posted 8:04 PM 6/8/08
He's playing Rambo because he is obviously the purest of man, the archetype we all hope to become.
Oh, what's this? Perfect smooth skin, bright blue t-shirt and DAMN.. Look at the firm hold on the gun!
Sarcasm.
mr_dimsum
108
Posted 8:03 PM 6/8/08
Yeah, I wear some weird shit, I'll admit; that said, that coat is too stuck between "grandma" and "fish market" to not be figuratively illegal.
108
Paustinj
Posted 8:02 PM 6/8/08
That's not a coat, it's my grandmother's blanket >.>
Paustinj
invictus2006
Posted 8:56 PM 6/8/08
yeah but she still dosnt look anything like rambo
invictus2006
feitclub
Posted 9:20 PM 6/8/08
Fuck the model, when do I get to play this RAMBO game they've been showing us for months? I've seen the latest movie, now I want to start killing the Burmese army!
feitclub
Dr.H
Posted 9:18 PM 6/8/08
What the heck are they thinking?? Bring back MEGUMI. MEGUMI!!
Dr.H
UltimateIdiot
Posted 9:17 PM 6/8/08
I never understood why asian pretty boy usually look like girls.
UltimateIdiot
Just_as_planned
Posted 9:14 PM 6/8/08
I'm all for pretty boys but seriously... wyf is he wearing.
Just_as_planned
Billkwando
Posted 9:06 PM 6/8/08
Pretty boy indeed, thought he was a girl for a second in that 2nd shot.
Billkwando
DissmalScientist
Posted 10:07 PM 6/8/08
Best of both worlds; girls like bishounen/shotas, men like traps.
DissmalScientist
pandafresh
Posted 9:50 PM 6/8/08
i want to effing play the rambo arcade game dammit!
pandafresh
Nawara_Ven
Posted 9:44 PM 6/8/08
Bonus comment: "Rambou" means "violent" in Japanese.
Nawara_Ven
Nawara_Ven
Posted 9:43 PM 6/8/08
Dude wearing an afghan < artificially wide-eyed cheerleaders
I guess this caters to the Print Club crowd and knitting grandmothers.
Nawara_Ven
3inst3in
Posted 9:43 PM 6/8/08
that's a boy?
3inst3in
MisterE456
Posted 10:44 PM 6/8/08
They have a new Rambo coin-op?????
MisterE456
gencid
Posted 11:30 PM 6/8/08
This kid seems seriously confused about his sexuality.
gencid
accela
Posted 11:30 PM 6/8/08
I approve of this course of action! ;]
Now put him in an outfit equally as small as your image girls. I know you can do it, Sega.
accela
Awoken
Posted 11:28 PM 6/8/08
stick to chicks Sega. Gamers definitely prefer pretty girls as opposed to pretty boys. Besides I am sure he would be playing that cross dressing DS game ( [kotaku.com] ) Kotaku wrote up on as oppposed to Rambo. I bet guns scare him, poor thing. who talked him into holding that big nasty fake gun anyway... for shame, for shame.
Awoken
kermit007
Posted 11:39 PM 6/8/08
I don't get these men here in Japan. I see them all the time. They dress crazily effeminate like this, and they are straight. I will never understand...
kermit007
Kanik
Posted 11:34 PM 6/8/08
@gencid: No, everyone else is confused about his sexuality.
I'm guessing, the picture is of a female lemur.
Kanik
Mr_D
Posted 11:34 PM 6/8/08
Replace "gaming" with "fucking" in his quote and you'll get what many new porn stars say to themselves.
Mr_D
TheCakeIsALie
Posted 12:05 AM 7/8/08
Maybe I misread the article; I thought it said this wasn't a girl?
;-)
TheCakeIsALie
F22
Posted 11:57 PM 6/8/08
i look at him, then think dam his race was the scourge of Asia only 60 years ago...
F22
Tracid
Posted 12:33 AM 7/8/08
That's a dude?
Tracid
okenny :( ... not sure what to believe in anymore
Posted 12:28 AM 7/8/08
You guys just don't understand that when you're that pretty, you have to do everything "beautifully". Even wearing women's clothing has to be don beautifully!
okenny :( ... not sure what to believe in anymore
Rubezh
Posted 12:26 AM 7/8/08
It's a man who looks like a woman who dresses like a grandmother. Interesting choice.
Rubezh
Channing
Posted 1:07 AM 7/8/08
I.... thought it was a girl.
I was thinking to myself, "she looks kind of tomboy-ish, but that's cute too." Then I saw the pic after the jump.
Channing
Krimmson
Posted 12:56 AM 7/8/08
Fuck that, where's Segata Sanshiro!?
Krimmson
Garrison Dean, Mr. Privilege
Posted 1:31 AM 7/8/08
I feel bad for the high school art teacher he must have beaten to steal that sweater.
Garrison Dean, Mr. Privilege
excaliburps
Posted 1:37 AM 7/8/08
@UltimateIdiot: Because some of the girls here like "pretty boys". Some are just um more feminine looking than they are boyish looking.
Coat looks awkward though. Seems like something a girl would wear.
They should've used Maria Ozawa instead. I imagine a lot of male testosterone would be jumping if they see her there! Now that would them play Rambo!
Yeah I'd RAMbo Maria Ozawa...Heeehheee Ok I had to say it to save the other people time.
excaliburps
Devi-Kali
Posted 2:00 AM 7/8/08
He's very pretty. That said, I'm always a little unsettled when I find that a man can be much prettier than a woman. Imagine jealousy over that!
Devi-Kali
everybest
Posted 3:57 AM 7/8/08
I'm not seeing the girl you all are. Looks like a dude to me.
everybest
dizzywulf
Posted 4:53 AM 7/8/08
"That bullet is aimed right for your heart, ladies."
And oh, how it's hit it's mark!
/sarcasm or not?
dizzywulf
RubyMars
Posted 4:47 AM 7/8/08
I thought macrame went out in the '70s, but his sweater/vest/cape thing proves that it's alive and well!
RubyMars
Super Bunny Princess
Posted 5:57 AM 7/8/08
He's cute but that coat looks like something I would have work years ago when I was much younger!
Super Bunny Princess
Gam3r
Posted 6:09 AM 7/8/08
WTF...
Gam3r
dhlt25
Posted 7:15 AM 7/8/08
that pic is full of irony
dhlt25
HalcyonX12
Posted 9:23 AM 7/8/08
Does anyone expect an ad to be not stupid?
HalcyonX12
djnarrow
Posted 9:40 AM 7/8/08
Hamura Miura!!!
He's a great actor seriously
djnarrow
Yadamon
Posted 4:25 AM 8/8/08
18?
I couldn't tell, he looks like someone in his late twenties - early thirties.
in an Asian eyes, that is.
I think I've seen his work before, gotta check.
Yadamon
che-che
Posted 7:03 AM 7/8/08
j pop girl, j pop boy WHATEVAH! they all look the same. by the american eye most of the jpop guys are pretty hot. till someone tells you its a dude. then its like eh. whatevah. like i said.
che-che