industry news
Why Are Suda And Mikami Working With EA?
Posted by Brian Ashcraft at 5:00 PM on August 15, 2008
Earlier, EA announced that it would be working with Grasshopper Manufacture, the creators of Killer 7 and No More Heroes, and Resident Evil creator Shinji Mikami. EA Partners will publish the Shinji Mikami-produced, Goichi Suda-designed game on the PC, Xbox 360, PLAYSTATION 3 and Wii. So why are these two Japanese gaming forces working with EA?
Shinji Mikami: Money. [Laughs]Goichi Suda: I was really surprised at things such as the size of their studios and their massive marketing and production teams. I've never had the experience of working on such a massive team before. We haven't done voice recording yet, but I know EA would be a huge help in finding talent and getting them to the studio and the motion capture as well. In other cases, I would want to do something before but couldn't, and since working with EA, they've provided everything I wanted. I get tremendous support from EA... Of course I had a chance to present it to different publishers, but EA was the company that understood the game and understood my approach to it. That's why I took the chance to work with EA. Also, EA produced Rock Band, so they understand the "soul of rock".
Shinji Mikami: ...Also, EA has strong marketing power. If Suda just keeps on doing what he wants to do, players might not understand what they're playing. But with EA's strong marketing power, they know what people want from a game, and we combine both their knowledge and his creativity to help create a better game.
This is one to watch.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
D-Sovereignty
Posted 5:44 PM 15/8/08
@D-Sovereignty:
fuck I just posted in the wrong topic lol
D-Sovereignty
Darkest Daze
Posted 5:43 PM 15/8/08
Well lets hope their marketing power is a step up from toilet paper with your game's name on it.
Darkest Daze
Suda51
Posted 5:42 PM 15/8/08
@PapaBear434: Thats what makes them awesome, if you have any problem with that, your free to go back to Halo.
Suda51
D-Sovereignty
Posted 5:42 PM 15/8/08
I'm not getting my hopes up for this, EA/Suda/Mikami already said it's going to be a "Action Horror" game, in other words it's going to be another survival action game. It doesn't surprise me though, once I read Mikami was going to be apart of this I knew it wasn't going to be a real horror game, his views on horror have completely changed, he was the best back in the 90's but I hate his new horror style. And although his style of horror may be a lot of peoples cup of tea, it's not mine.
How long must I wait for a real damn survival horror game!
D-Sovereignty
Suda51
Posted 5:42 PM 15/8/08
I simply worked with EA because I can make them awesome. NOTHING can destroy my artistic and creative genius! Therefore, I shall make you love EA.
Suda51
Thorax
Posted 5:35 PM 15/8/08
Infinite plus cool points for EA right there.
Thorax
Posted 5:35 PM 15/8/08
The logo of Grasshopper reminds me of Hisoka from
Hunter x Hunter
PapaBear434
Posted 5:32 PM 15/8/08
Oh my God, Suda51 might make a marketable game? Doth open the seventh seal.
His biggest and most mainstream game to date, No More Heroes, only did moderately well. The man may make good games (based on the cult following he has), but the man tends to make games too weird for their own good.
PapaBear434
Nirolak
Posted 5:30 PM 15/8/08
@surft: Considering EA let Army of Two go through I'm sure whatever Suda comes up with will remain intact.
Nirolak
Erwin
Posted 5:29 PM 15/8/08
I'm pretty excited for this, and I'm surprised Mikami was so straight about it. [chuckles heartily]
And maybe... someday... I'll understand the soul of rock like EA does.
Erwin
Posted 5:28 PM 15/8/08
Okay, you've got my ear now.
Mikolai
Posted 5:22 PM 15/8/08
Hmm, interesting... So we can speculate that this game that they are working on might be based around rock music? :P
It might be weird having well-known Japanese game developers having their game created and distributed by a western company, like EA, but I'm still interested in what game they are creating. ^_^
Mikolai
Crosswayboy
Posted 5:22 PM 15/8/08
Good job, EA. Well fucking done.
The second coming of Survival Horror is upon us...
Crosswayboy
eyeshield
Posted 5:21 PM 15/8/08
IT SHITS MONEY! [Laughs]
eyeshield
surft
Posted 5:21 PM 15/8/08
I don't know how EA is going to handle Suda's extremely offbeat humor. I guess we can expect a lot more censorship in this Suda game...
surft
Xenigma
Posted 5:18 PM 15/8/08
At least these guys are honest about their motivations. While it's way too early to have an opinion on the game (given we know virtually nothing about it), the idea of Suda being backed by a company as big as EA has promise.
Xenigma
Posted 5:16 PM 15/8/08
@Devil240Z: You'll get highly varying opinions on the likes of Killer7. I personally think you're missing something great. Gameplay is easy to get used to (though basic), lots of characters with different styles of play and abilities, an absolutely /amazing/ story, and some of the best voice acting in video gaming. All my opinions, of course. You should at least give it a shot, though.
About this new EA/Grasshopper game... since it's a Suda game, I'll likely love it without a second thought, but I'm a little worried at what EA might do to it...
Well, I guess we'll see, eh?
I_Hate_This_Place
Posted 5:16 PM 15/8/08
Nice. I wish Suda had done this for Fatal Frame IV. I would love to play it, but I would prefer to play it on my 360 and not my Wii.
I_Hate_This_Place
TypicalNerdyFanboy
Posted 5:16 PM 15/8/08
mix 1 part Fatal Frame with 2 parts Resident Evil, add a dash of EA and serve it on the rocks = next-gen Silent Hill clone with clever product placement.
TypicalNerdyFanboy
Posted 5:14 PM 15/8/08
Yeah! Punk's not dea--oh wait, money lol.
AxelMinami
Posted 5:14 PM 15/8/08
EA, always EA...
AxelMinami
akumaserge
Posted 5:10 PM 15/8/08
I think this beats Sakurai: (Laugh)
akumaserge
Shachihoko
Posted 5:07 PM 15/8/08
.... I hope this is a joke.. O_o
....I hope this is an early early Apirl's Fool present...
Shachihoko
Posted 5:07 PM 15/8/08
If GHM, a tiny studio, can crank out such gold, imagine what they could do with EA's power...
Suda should ask EA to license Kill Bill so we can have a Good spiritual successor of No More Heroes. And make sure it use motionplus on Wii while using extremely HD gibbs for 360/PS3 versions.
Devil240Z
Posted 5:07 PM 15/8/08
@Devil240Z: not because of EA but cause its gonna be on ps3. I didn't play killer7 cause it was ported from GC and I guess I missed out on it(didn't miss much I hear)
Devil240Z
Ping5000
Posted 5:06 PM 15/8/08
I'm so fucking excited. I'm just... just... WHOAZ!
Ping5000
Devil240Z
Posted 5:05 PM 15/8/08
now I might actually play a suda51 game!
Devil240Z
Rauzaruke
Posted 5:03 PM 15/8/08
Oh lawd. I think I just had a heart attack.
Rauzaruke
duckmouth
Posted 5:02 PM 15/8/08
'[laughs]' Sounds sinister! Good to see him hook up with EA, now he actually might sell some games.
duckmouth
dreamparacite
Posted 5:02 PM 15/8/08
Shinji Mikami: Money. [Laughs]
Now that's a quote.
dreamparacite
Posted 5:02 PM 15/8/08
This is definitely one to watch.
D-Sovereignty
Posted 6:10 PM 15/8/08
@Suda51:
It's a Action Adventure game, but yeah it should also be in the awesome genre haha.
D-Sovereignty
Posted 6:05 PM 15/8/08
@PapaBear434: There's no such thing as "Too weird for their own good".
Suda51
Posted 6:01 PM 15/8/08
@D-Sovereignty: What WAS Killer 7? It doesn't fit into any genre unless they made a new one called "awesome" so I say its genre is relative to the conversation. Therefore in this instance, it is a horror game lol.
Suda51
D-Sovereignty
Posted 5:59 PM 15/8/08
@D-Sovereignty:
Well I guess that comment can apply to this topic, even though it was meant for the other EA topic made earlier, so yeah whatever.
@Suda51:
Killer 7 was a great game, but it wasn't a horror game and my comment is directed towards the horror genre.
D-Sovereignty
Suda51
Posted 5:53 PM 15/8/08
With this announcement, EA has just gained +1000 respects points in my book, granted that puts them at -50, but if this game is as crazy and awesome as Suda51's other work, then I guarantee them a positive number of respect.
Now if they somehow turn something that has to do with Suda51 into a blan everyday affair, I will forever cast them in the depths of video game hell where they will burn and deserve every last minute of it.
Suda51
Suda51
Posted 5:50 PM 15/8/08
@D-Sovereignty: Killer 7 creeped me out more then any game I ever played. Something about psychotic laughing men that explode when they touch me is much scarier then a zombie that walks slowly towards you giving you time to blow the hell out of it. Oh yeah, and the laughing men are invisible.
Suda51
Posted 5:48 PM 15/8/08
Also, EA produced Rock Band, so they understand the "soul of rock."
Interesting.
Shinji Mikami: ...Also, EA has strong marketing power. If Suda just keeps on doing what he wants to do, players might not understand what they're playing.
As in hopefully more people will buy his games so he can keep putting more out, win win all round. Hopefully they give him complete control over the project.
elronathon
Posted 6:35 PM 15/8/08
I just get excited whenever I hear Suda51 mentioned. I genuninely, more than any other games designer now I think, would love to have this mans level of pure design flare.
elronathon
Posted 6:32 PM 15/8/08
What does EA have to do before it wins you guys back?
They reinvented the skating genre with Skate, they're trying something very different with Mirror's Edge, Spore and Dead Space....
Hell, they even made a Madden game (Madden '09) that feels "new".
Everyone who hates on EA at this point are just tools.
Posted 6:31 PM 15/8/08
This is actually a good thing from what I read.
With EA's gobs of money, and GHM's commitment to retaining their weird, out of this world awesome style, the quality of GHM's games will shoot up another level, they'll get their money, and gamers will be more aware of Suda 51 and his craziness. I never would have guessed it, but this is exciting for Suda.
D-Sovereignty
Posted 6:29 PM 15/8/08
@Suda51:
yes you could even say it's part of the rail shooter genre, i'm not disagreeing with you on that, but nothing about the game is horror.
Its genre is Action/Adventure, if you don't trust my opinion you can check Gamespot/IGN/1up or even the Killer 7 website.
D-Sovereignty
BPMΣ
Posted 6:28 PM 15/8/08
Honestly, I've never bought an EA game (although, Spore may be the very first one...).
However, if Suda51, Mikami, and the rest of Grasshopper are in complete control of the project, with only EA to fund/support them, I might have to buy another EA game.
It's actually kinda cool to see EA reach out to Eastern developers like this (just hoping they don't absorb GHM, and kill them off like they have with so many developers in the past...).
BPMΣ
Posted 6:17 PM 15/8/08
If EA can use their super clusterfuck distribution system for GHM, it would mean reach audiences who likes their liquor watered down. It is as if Universal signed MF Doom.
Posted 6:16 PM 15/8/08
God is a Suda51 fan
Suda51
Posted 6:11 PM 15/8/08
@D-Sovereignty: That would be a broad definition, because I could easily argue its a rail shooter, or a third person shooter, or one big mind game.
Suda51
Posted 7:01 PM 15/8/08
Is there an appropriate picture to go along with this? No? Well, I'll get to work on the EA prints money pic then.
furiku
Posted 7:01 PM 15/8/08
@: Yeah, I thought that. Where are those morals now?
Also ..."But with EA's strong marketing power, they know what people want from a game". Since when?!
furiku
hagridore
Posted 6:46 PM 15/8/08
Its funny that so many gamers have this perception that associating with EA means EA will meddle with the devolopers. Did EA force changes in the content of Crysis or Orange Box (poor PS3 port aside)? Did they ruin the Burnout series or Mass Effect when they bought Criterion and Bioware? I don't see any problem with EA throwing some money and marketing muscle behind Grasshopper.
hagridore
D-Sovereignty
Posted 7:03 PM 15/8/08
@D-Sovereignty:
Oh and I guess I should clarify what I meant by this comment, I wasn't trying to say this game is going to suck or it's bad idea if some of you got the vibe that's what I was saying.
I was just disappointed because I heard a new horror game was going to be made and I was hoping it was going to be a Survival Horror game and not a Action Horror game.
I'm sure this game will deliver on what it's suppose to, a awesome Horror Action game.
D-Sovereignty
Posted 8:27 PM 15/8/08
Money. Got it.
StormTec
Posted 8:24 PM 15/8/08
I think EA's strategy was to buy time. They started with a base of EA Sports and The Sims etc. and grew from that. I think the money they've made from these have created a rather strong base for them to invest in other, probably comparatively "risky" projects, and we've seen them do more of that over the past year or so. It's definitely one strategy to absorb the damage of rising development costs and the risk of making a loss.
StormTec
DarkGeneral
Posted 9:23 PM 15/8/08
I'm starting to like the new EA. First Mirror's Edge and now this. They keep this up and they'll be getting more of my money.
DarkGeneral
Timooo
Posted 9:06 PM 15/8/08
Well, Suda51's Michigan: Report From Hell didn't make any sense. That was a horror game.
Timooo
Mr.Monkey
Posted 9:55 PM 15/8/08
If a huge budget is needed to help achieve his vision, more power to Suda...
Mr.Monkey
JohnnyV12
Posted 9:53 PM 15/8/08
This is definitely good news. There will some out there who are naive who think EA is this 'evil empire'. What those naive people don't realize is that video games are about money. That's what they'll always be about. Nothing is going to change that. So Suda deciding to shack up with EA was definitely a sound business decision on their part. They can do nothing but find success with EA as a publisher. Because as much as people hate to admit they're probably the best publishing house out there. Arguably the most successful. So congrats to Suda, and EA, and hopefully what will be the gamers when their title releases.
JohnnyV12
sarindipity
Posted 10:08 PM 15/8/08
Shinji Mikami: ...Also, EA has strong marketing power. If Suda just keeps on doing what he wants to do, players might not understand what they're playing...
So EA can spin it if it's not "'Merican" enough? Not sure I like how that sounds, but as with the sentiments of many of you, it seems as though EA are turning over a new leaf. Let's see how far they can go with it.
sarindipity
meltyman
Posted 11:25 PM 15/8/08
So, the threshold for not being considered a sell-out is releasing several critically acclaimed but poorly selling game has been lowered ?
its good news on the surface, but with partnerships, come compromises which end up neutering the game in order to appeal to the masses. Since this is EA, i'll err on the side of caution
meltyman
Do Kesubei
Posted 11:18 PM 15/8/08
The ellipsis makes it seems like Mikami added that last paragraph only because Suda's answer was so thoughtful.
Do Kesubei
AntiHiro
Posted 11:46 PM 15/8/08
People seem to easily confuse EA Publishing with EA Studio produced games (which seem to be getting better too, Dead Space). I think it will be fine if EA is the publisher.
AntiHiro
ddollar
Posted 11:36 PM 15/8/08
finally an honest quoute i hate when people bullshit just to look correct mucho respect for that comment
ddollar
NeoStarr
Posted 12:14 AM 16/8/08
Marketing for a Suda51 game? Well sheeeeeeiiiit, he should've gone to EA sooner then.
NeoStarr
vactoxic
Posted 12:29 AM 16/8/08
This sounds great for Suda51, We all know that the japanese development companies don't take that many chances. A bigger budget and a good marketing/production team might help Suda really shine.
vactoxic
chemical_eng_mx
Posted 1:13 AM 16/8/08
Awesome, who knew that project they had together would end up in EA of al places. I'm fine with it as long as their contracts don't have the fine print; "... and gives us the right to make rigorous yearly sequel with little to no changes..."
chemical_eng_mx
Wolfers
Posted 1:12 AM 16/8/08
Well, I admire their honesty.
Wolfers
urutapu
Posted 1:37 AM 16/8/08
I like how Mikami slaps Suda in the face there.
urutapu
Dr.Peace
Posted 2:07 AM 16/8/08
I feel like Ubisoft didn't do No More Heroes justice at all, so I'm hoping this is the beginning of a beautiful friendship.
Dr.Peace
normalmode
Posted 2:58 AM 16/8/08
The Square Electronic Arts arrangement wasn't too shabby in the 5 years that went on. Would we have that many FFVII fanboys and cosplayers if it wasn't for EA marketing and distribution?
normalmode
kilde
Posted 2:54 AM 16/8/08
It's weird, in the past year or so I've begun to love EA (except for their sports division), and have redirected my loathing and disgust towards Activision. EA seems to be doing a lot of things right lately and beginning to do more original games.
kilde
dynendal
Posted 3:36 AM 16/8/08
EA's going to ruin everything. :(
I love Suda51 games but how can a game against the "man" be FUNDED by "the man." Honestly.
dynendal
Jeff Paine
Posted 3:24 AM 16/8/08
"EA was the company that understood the game and understood my approach to it."
...wait, are we talking about the same EA here?
Jeff Paine
summerdrone
Posted 4:04 AM 16/8/08
@normalmode: FFVII was published by Sony, which was before Square EA came about. That said, the commercial success of FFVII followed by the establishment of Square EA were factors in bringing over other Square titles that likely wouldn't have been released in the US otherwise (such as Parasite Eve, Brave Fencer Musashi, and Xenogears).
summerdrone
Deft_One
Posted 4:23 AM 16/8/08
Soul of rock, eh?
A rock n' roll survival game would be FUCKING. EPIC.
Deft_One
DreamoftheEndless
Posted 4:19 AM 16/8/08
Killer7 has one of my favorite stories of any game. This triumvirate has a lot of potential.
DreamoftheEndless
normalmode
Posted 4:11 AM 16/8/08
Standing corrected
normalmode
Blah8
Posted 5:14 AM 16/8/08
A larger budget and marketing power are the two things that Grasshopper's previous games have lacked the most. Hopefully this boost from EA will let them fully express what they want in the games and have them sell well to boot. Oh, and if Suda says EA's got the "soul of rock" I'm willing to go along with that. :-P
Blah8
Placentasaurus
Posted 6:34 AM 16/8/08
This game will be GOD.
Placentasaurus
PapaBear434
Posted 7:26 AM 16/8/08
@Suda51:
First, that's "you're." Not "your." That's possessive.
Secondly, I don't care for Halo a lick. I have enjoyed Ico, Shadow of the Colossus, and other supposedly "artsy" games. The difference is, of course, that people can understand those.
Suda makes stuff that only people on acid would understand, and his fanbase gets crazy when people don't get what the hell is was trying to do.
PapaBear434
laser beams
Posted 7:08 AM 16/8/08
@Devil240Z: i disagree, sir. Killer 7 is a pretty great action-game with cool character building, terrific visual design and an AMAZING story.
i can also vouch that the PS2 port is very solid (it has slightly washed-out colors and slightly longer load-times), i own them both. and if you have a backwards compatible PS3, you can find the game used for like 5 bucks, so it's a pretty safe bet to at least give the game a try. it's one of my favorites of recent years ;)
laser beams
Avonej
Posted 12:11 PM 16/8/08
Shinji Mikami: Money. [Laughs] *Thunderclap*
Avonej
vactoxic
Posted 4:00 PM 16/8/08
@urutapu:
I think that might just be their working relationship. I saw an old interview/roundtable discussion with Suda, Hideo Kojima, and Shinji Mikami it was called snake vs zombie (I still want one of those T shirts!!)
Shinji's basic attitude is that Suda likes to take risks, and has great ideas, but he doesn't have the experience to truly execute them. Then again, I've always felt that Suda comes across as the "young upstart" among the more seasoned producers and designers. Maybe it's just their corporate culture?
vactoxic
urutapu
Posted 5:14 PM 16/8/08
@vactoxic: Oh, I know it was just a joke.
Although it was hilarious. "Yeah, I know he's good, but I doubt anyone can actually understand what he's doing."
urutapu
Enigma_20XX
Posted 2:59 AM 17/8/08
EA: Come to the dark side... we have cookies...
Enigma_20XX
dacresni
Posted 7:19 AM 18/8/08
@Devil240Z: I might actually play an EA game!
"But with EA's strong marketing power, they know what people want from a game,
[hmm, or maybe I won't]
and we combine both their knowledge and his creativity to help create a better game."
[... perhaps, " If Suda just keeps on doing what he wants to do," and EA doesn't interfear with that, I will ]
" players might not understand what they're playing."
[but I would]
dacresni
Ryodestined
Posted 9:15 AM 21/8/08
Yeah: Grasshopper is getting support it deserves
Nay: Money is power and EA might use that power unwisely.
It seems like they might be doing a music game, but then again "soul of rock" is corny.
Ryodestined