industry news
More Tiny Billboards, This Time for LittleBigPlanet
Posted by Brian Crecente at 12:00 AM on September 10, 2008
Last week we pointed out, with the help of a telescope, the nifty new tiny Spore billboard found in San Francisco. Today a gamer his us up with images of another tiny billboard campaign, this one for LittleBigPlanet.
The tiny billboards are being placed around major cities, apparently in the U.S. only for now. They were first noted in an eBay listing. Some lucky guy wandered outside of his work one day to find one of these tiny signs planted in the nearby dirt. After doing a bit of research he discovered it was destined to be pitched and instead got his hands on it. It was labelled 99 of 100.
Helpful tipster Barry contacted SCEA's ad agency and managed to get them to send him a few more pics which he sent on to us and I've posted on the jump. So be on the lookout for these tiny little ads. We still have more than 90 to find. They're like real world Easter Eggs... but, you know, not eggs or for Easter.
Little Big Planet Limited Edition Billboard Numbered [eBay]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
hardlylikely
Posted 12:30 AM 10/9/08
The tiny ladder on the side is brilliant, kudos!
hardlylikely
artistpavel
Posted 12:17 AM 10/9/08
@animexplorer: Yea, I meant trophies, I just realized it was exclusive:)
artistpavel
urutapu
Posted 12:15 AM 10/9/08
That is adorable.
Are they to scale with the SackBoy plushes? ;[
urutapu
animexplorer
Posted 12:14 AM 10/9/08
@artistpavel: achievements - no, trophies - Yes!
animexplorer
Joneildu
Posted 12:12 AM 10/9/08
The ebay page says 99/1000, not 99/100.
Joneildu
artistpavel
Posted 12:12 AM 10/9/08
Do you get achievement for that?
artistpavel
nolanvoid
Posted 12:11 AM 10/9/08
Cool! I'm totally going to steal one.
nolanvoid
animexplorer
Posted 12:08 AM 10/9/08
so cute... ;]~~~~~
animexplorer
SlashZaku
Posted 12:08 AM 10/9/08
I'm waiting to see a post with someone who's found and picked all 100 of these...too bad I don't live in the area...
SlashZaku
dannyzuko
Posted 12:07 AM 10/9/08
lol, I just noticed the little ladders. Nice detail.
dannyzuko
MSUSteve
Posted 12:05 AM 10/9/08
Those are so f'ing cool! I'd have a hard time resisting taking one, but I'd probably leave it if I saw it so that others could get a kick out of it.
MSUSteve
SolidEyeSystem
Posted 12:04 AM 10/9/08
There should have been way more than a 100 of these made.
SolidEyeSystem
karmakid
Posted 12:04 AM 10/9/08
I want :)
karmakid
Eville1 says SKUse me a sec.
Posted 12:03 AM 10/9/08
As opposed to all of the billboards in Mercs 2 you have to blow up. I think EA shot itself in the foot there. They could have done their favorite in game advertising. Seeing as how you create and connect to an EA server when you start the game they could push updates through including new movies. Righteous kill is already on there, why not put up a Wolverine movie one?
Eville1 says SKUse me a sec.
RaptureScientist
Posted 12:03 AM 10/9/08
I would so steal one too.
RaptureScientist
mfwahwah
Posted 12:55 AM 10/9/08
Don't steal these! I want LBP to succeed, and it needs to be advertised to oblivion and beyond!
Anyway, these were popping up last week, right before I heard about that Spore billboard, and I think these are better. You don't need to stand in line for a telescope, and the tagline is better: "Little is the new big" ftw.
mfwahwah
BigWyrm
Posted 12:53 AM 10/9/08
"Today a gamer his us up with images..."
As a freelance writer, I'm available to proofread Kotaku stories before they go online, for a nominal fee. If you don't hire me, please hire SOMEONE to edit...
BigWyrm
SmilingPolitely
Posted 12:49 AM 10/9/08
Bring these to Canada! I would so steal one, eh? :D
SmilingPolitely
BritBloke916
Posted 12:47 AM 10/9/08
I know that Sony don't have much of a history of advertising their games on television, but this is probably the time to throw some money at it.
BritBloke916
dowingba
Posted 12:45 AM 10/9/08
@ajp84: I already did! Yesterday!
Now I just play the waiting game...
Anyone who thinks this game won't sell systems is mad. This is gonna be huge for the PS3.
dowingba
Kaizuden
Posted 12:45 AM 10/9/08
Awww... it's so cute I might just have to go in the middle of the night and take that thing.
Kaizuden
ajp84
Posted 12:44 AM 10/9/08
That is adorable. LBP marketing is so clever. I'd buy a PS3 just to play this game. And most likely will.
ajp84
dowingba
Posted 12:43 AM 10/9/08
Errrg. Give it to me. Now.
dowingba
ISChris
Posted 12:40 AM 10/9/08
Its a mistake made by the writer. The auction actually says there are 1000.
ISChris
paulpc
Posted 12:36 AM 10/9/08
Somebody told me (from a gamimg site news) that Sony encourage people to "steal" them.
A great way to do advertising. Like.no.others lol
paulpc
lantus
Posted 12:35 AM 10/9/08
I want one.
lantus
armchairnixon
Posted 12:34 AM 10/9/08
@hardlylikely: Yeah, I was just about to comment on that. I love how it looks just like a miniaturized version of a regular billboard.
armchairnixon
Vash108
Posted 1:18 AM 10/9/08
I want one :(
Vash108
haihn7
Posted 1:12 AM 10/9/08
the bidding is up to $112. Seriously???
haihn7
paulpc
Posted 1:11 AM 10/9/08
@noodles90: grab a picture or the billboard? :)
paulpc
Rovient
Posted 1:02 AM 10/9/08
Actually, it's labelled 99/1000. :)
Rovient
noodles90
Posted 1:00 AM 10/9/08
I saw one of those at my campus. It was next to a tree. I'll see if can grab a picture of it.
noodles90
ADM86
Posted 1:00 AM 10/9/08
damn it , I want to steal ONE!..sorry borrow one..yeah I meant borrow one, anyway they would go great with my back garden midget collection....That reminds me 0.0 I haven't feed them in 2 weeks.
ADM86
TRT-X
Posted 12:59 AM 10/9/08
I'm waiting for the first lawsuit from some random person tripping over one and rolling an ankle.
I'm hoping that some game comes out with a massive overcompensating billboard next.
TRT-X
ttocs
Posted 12:58 AM 10/9/08
Ah, one of the reasons I bought my PS3. This game is going to be huge...even if they call it little.
And yeah, I'd definitely steal one of these bad boys. Would look great at my desk at work.
ttocs
Ahmunnaeetchoo
Posted 12:57 AM 10/9/08
@dowingba:
agreed.
I'm getting myself a ps3 soon too.....
Ahmunnaeetchoo
animat0
Posted 1:28 AM 10/9/08
i saw some at my university but i think someone stole them...
animat0
onepoker
Posted 1:24 AM 10/9/08
wait a second is this in world advertising for a game? Interesting very interesting?
onepoker
ronaldhennessy
Posted 2:01 AM 10/9/08
@Kaizuden: You gonna get taken home.
ronaldhennessy
ElGatoMalo
Posted 1:56 AM 10/9/08
******************************************************
LittleBigPlanet Collectible Miniature Billboards
******************************************************
Thanks to an innovative and endearing advertising campaign, for a brief window of opportunity, you too can find these limited edition billboards in planters, along sidewalks and in nooks and crannies where you least expect them ANYWHERE* in the United States!
(*Offer invalid in areas adverse or unhip to innovative and endearing advertising opportunities. Sorry, Boston.)
ElGatoMalo
animeman59
Posted 1:49 AM 10/9/08
Gotta catch 'em all!
animeman59
FATDAN
Posted 2:33 AM 10/9/08
For those of us who lack the will for map making, is this game worth it at all? It looks like a party game (ala, mario party). This isn't flame, it's a serious question. I want to want the game, but if its a party game... I dunno, i just don't see me playing it after the first day. Am I missing something here?
FATDAN
2NinjasTapedTogether
Posted 2:24 AM 10/9/08
Wow, 100+? No thanks, too rich for my blood. Damn it...
2NinjasTapedTogether
Tonx
Posted 2:13 AM 10/9/08
Dammit I want one. It's even got a tiny lil' walkway for tiny little people.... must go find one!
I've been jonesing for this game ever since I came up with the idea of basing a level off of Lewis Caroll's poem, "Jaberwocky". Reading through the manual though, there was no mention of being able to load images from the PS3 hard drive... I hope to god that didn't get cut over some overzealous copyright freakout.
Tonx
MindKiller317
Posted 2:46 AM 10/9/08
Am I the only other kotakuite that has one of these? I got mine from Cal State Northridge last week and I got an even lower number... 5/1000! I didnt notice the number until I got in the car, otherwise I would have looked around for #1.
It really is an awesome little creation. You can tell they put some time into gluing together the wood and wire.
MindKiller317
ElGatoMalo
Posted 2:36 AM 10/9/08
On another note, it would be awesome if someone set up a geomapping site (using Google's API?) to keep a running record of where these things are found.
ElGatoMalo
Tonx
Posted 3:08 AM 10/9/08
@FATDAN: I would say that it's more of a group-style platformer than anything else. A platformer that can download more levels than you could ever play, mind you. But if you aren't interested in making your own content, (or editting pre-existing content), then I can see the appeal wearing off - after all, most of the progress through the game is rewarded with more objects to use in the create mode. If you're never going to use create mode, then the incentive to play is greatly lessened, unless you take a particular joy in customizing your Sackboy and interacting with other people in room / online.
Tonx
Psudonym
Posted 3:36 AM 10/9/08
If I marketed this game, I'd start putting these little bastards in every Happy Meal, Burger King, Toys R Us, out in the whole damn world. Then I'd start some kind of traveling puppet show. Complete with children's activity time where everyone is building something awesome.
Yeah... that's what I'd do.
Psudonym
Rctdaemon
Posted 3:36 AM 10/9/08
@ElGatoMalo: Yes, because they would think that there is a network of tiny underground people that are planting little pieces of terrorist propaganda.
OH MAI GAHH! TERRERIST MOLES!!! WE MUST GET THE BOMB SQUAD TO INVESTIGATE THESE! (And then it'll end up on Fox News about how another viral advertising campaign in Boston caused the city to be in absolute chaos.)
Rctdaemon
Just2Fresh
Posted 4:33 AM 10/9/08
if i find one......
Just2Fresh
animat0
Posted 4:25 AM 10/9/08
@MindKiller317:
SO YOU'RE THE ONE THAT TOOK THEM ! I knew I should have taken one when I had the chance...
animat0
zenpoet
Posted 4:03 AM 10/9/08
Tiny billboards (tiny billboards)
everywhere (everywhere)
Make me happy (make me happy)
Make me not care (make me not care)
Tiny billboards (tiny billboards)
sold on ebay (ebay)
make money if I find them (find them)
then can retire today (today).
zenpoet
theuglyteradon
Posted 4:01 AM 10/9/08
@Psudonym: I would like a reason to become sick of this little devils, go put in your application and get to work.
theuglyteradon
AokiShinya
Posted 5:21 AM 10/9/08
HOLY CRAP!! This is the Bestbuy in Culver City!
AokiShinya
boopadoo
Posted 5:20 AM 10/9/08
I can't help but think the spinoff products from the game are going to do better than the game itself.
boopadoo
coan_net
Posted 5:38 AM 10/9/08
They probable made 10,000 of them... probable all labeled "99 of 100" to make them seem rare.
... that is what I would do. :-)
coan_net
bluSCALE4
Posted 6:52 AM 10/9/08
They better be welded to 15 ft poles. If those pop up in Chicago, I'm uprooting them in a heartbeat.
bluSCALE4
DustySword
Posted 7:05 AM 10/9/08
If I find one I'll steal it I tell you :)
DustySword
joeloliol
Posted 9:07 AM 10/9/08
wow, i would steal one too.
damn... they definitely won't be doing this in my city.
sucks!
joeloliol
systech
Posted 9:37 AM 10/9/08
This is awesome. I'll look around for those.
systech
animat0
Posted 10:00 AM 10/9/08
@animat0:
Wow there was still one left in the same spot I saw them last week. I took it :D
#52/1000
animat0
Veloc
Posted 10:25 AM 10/9/08
I'd steal the hell out of one of those should I ever see one.
Veloc
F3ngles
Posted 11:16 AM 10/9/08
Kudos to Sony and MM.
It looks like they're setting the benchmark for other game companies.
Support small third-party dev to create a new innovative game + Clever innovative marketing = Success!
F3ngles
ViRiS
Posted 10:58 AM 10/9/08
What if someone stole that?
ViRiS
Cue2
Posted 12:45 PM 10/9/08
to those that steal or see these about make a note of its original location. we can make a map for gamefaqs. Who knows maybe they make an image of sackboy if viewed in google earth now that would be cool. that would be Big and the billboards are small, you know it makes sense.
Cue2
Ice-9
Posted 1:13 PM 10/9/08
Yeah My city aint getting them either..
Ice-9
KurtangleTN
Posted 1:09 PM 10/9/08
I wonder what the actual law on this is. Is it technically stealing since it's not put there by the government and if it's on public property?
KurtangleTN
SLoth_112
Posted 2:58 PM 10/9/08
@ViRiS: Heh, read like the first 20 posts. It's not a matter of IF but of WHEN apparently.
SLoth_112
SLoth_112
Posted 2:57 PM 10/9/08
Err for everyone saying they're going to steal one of these little billboards, won't you in the process be hurting the game's marketing? And I'll assume everyone here wants the game to do well right? So why steal one?
Oh and yes I agree that they are completely ADORABLE.
SLoth_112
Crayon Box
Posted 6:33 PM 10/9/08
@MindKiller317: LOL I saw that one! I didn't take it for some strange reason...
Crayon Box
The SackBoy
Posted 8:57 AM 11/9/08
*Hopes san antonio is a 'major city'*
The SackBoy