industry news
Did Blizzard Want 'Blizzard Activision'? Yes, Yes It Did
Posted by Brian Ashcraft at 1:00 PM on September 12, 2008
Activision Blizzard. Before, they were just "Activision" (full stop) and "Blizzard" (full stop). But when the two companies went all Voltron on us, they turned into Activision Blizzard. Alphabetic ordering aside, how'd Blizzard feel about that. Company co-founder Frank Pearce:
We actually requested that it be called Blizzard Activision... You can't win every battle.
What, no one was hip to Blizzivision? Or our personal favourite Actard? About Activision CEO Robert Kotick, Pearce added, "He understands the value of the success that we've achieved, and recognises that we've got a franchise that's successful, and doesn't want to mess with that". Whew, that's good to know.
Pearce Interview [Kikizo via VG247]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
nitromic
Posted 1:32 PM 12/9/08
Blactivizzard the Voltron cannon!
nitromic
ninjadan
Posted 1:31 PM 12/9/08
How come nobody mentions "Blactavision"?
ninjadan
Clark_Gable
Posted 1:30 PM 12/9/08
Actard presents: Tony Hawk's Call of Diablo: Wrath of the Guitar King
Coming "when it's done" to a gamespace near you.
Clark_Gable
Letiumtide
Posted 1:26 PM 12/9/08
Actually I rescind my recommendation of Actiblizzion and instead recommend that they go back to being Silicon and Synapse.
Letiumtide
Glare
Posted 1:25 PM 12/9/08
VOLTRON!!! I loved that show as a kid.
Glare
Dalren
Posted 1:24 PM 12/9/08
At least Blizzard still has it's full name. Better than any of the suggestions internet people are offering...
Dalren
Karisu-Zero
Posted 1:24 PM 12/9/08
Lol, and I was hoping this would lead to a Voltron game by Actard/Blizzivison. I'd form feet AND legs all day.
Karisu-Zero
AssassinTRIP
Posted 1:20 PM 12/9/08
ROFL @ Actard
AssassinTRIP
Amazon_Chris
Posted 1:18 PM 12/9/08
Actiblizzardvizzion
Amazon_Chris
SinisterSpade
Posted 1:15 PM 12/9/08
@Jamaces: Uhm... there were two games based on the first season of the power rangers. Actually, more than two I think. There were some on the SNES, and some on the gameboy.
SinisterSpade
smuckers is good
Posted 1:14 PM 12/9/08
Hrm, definitely wish it was called Actard now that you mention it
smuckers is good
francoamerica
Posted 1:12 PM 12/9/08
blizavision
francoamerica
DayTrade
Posted 1:11 PM 12/9/08
Kotick is great. Just as he's done with shareholders & daytraders like me, I have no doubt he will have their best interests at heart & do everything to assure Blizzard continues doing what they do best.
DayTrade
Jamaces
Posted 1:09 PM 12/9/08
why have the never come out with the first season of the power rangers in game form... think of how awesome that would be
Jamaces
SteveBosell
Posted 1:08 PM 12/9/08
I thought they were just going by "Activision"?
SteveBosell
DefHamster
Posted 1:07 PM 12/9/08
Actiblizzin.
DefHamster
tralfaz23
Posted 1:07 PM 12/9/08
why is voltron here?
tralfaz23
PsycheE
Posted 1:03 PM 12/9/08
Well I would be bummed too. We all know having your name on top really means you get 51 while the bitch gets the 49.
PsycheE
Remi13
Posted 1:02 PM 12/9/08
Actizzard would have been nice, too.
Remi13
Letiumtide
Posted 1:02 PM 12/9/08
I still recommend Actiblizzion.
Letiumtide
Veridis_Quo
Posted 1:52 PM 12/9/08
In all seriousness here, I think Blizzard Activision sounds a lot better to the ear. It has a certain rhythm thing going on.
Veridis_Quo
fugit
Posted 1:43 PM 12/9/08
Agreed. Blactivision is the new badass. And the old badass.
fugit
Oranges w/ Cheese
Posted 1:40 PM 12/9/08
I'm just pissed they're releasing Wrath of the Lich King (according to Amazon) THE DAY BEFORE ELECTION DAY. Way to go Blizzard! You've already addicted millions, if not more, and now you'll keep them from their civic duty because they're busy leveling up their characters. GOOD GAME.
Oranges w/ Cheese
Channing
Posted 1:40 PM 12/9/08
@tralfaz23:
And I'll form... the HEAD!
Channing
Mobus
Posted 1:35 PM 12/9/08
Actard. Beautiful!
Mobus
RyuriTatsujin
Posted 1:35 PM 12/9/08
Blizzardvision.......
RyuriTatsujin
OmegaX123
Posted 2:06 PM 12/9/08
I still prefer ActiVizard...
Oh yeah... Form feet and legs!
Form arms and torso!
And I'll form... the HEAD!
Let's go Voltron Force!
OmegaX123
moominsean
Posted 1:59 PM 12/9/08
blactivision...but that would be an entirely different company.
moominsean
Dalren
Posted 2:37 PM 12/9/08
@Clark_Gable: Wrath of the Guitar King actually sounds...epic.
Dalren
MattMoylan
Posted 2:32 PM 12/9/08
They never tried the most obvious.... Lizard Vision?
MattMoylan
Erwin
Posted 3:10 PM 12/9/08
Man, they should have just named the new company "Sven." Nothing on this kinda-mostly-blue world is nearly as awe inspiring as Sven, the only character that mattered on Voltron. Virtuous pilot of the Blue lion, Sven proved time and time again he kicks, and gets, more ass than any fake Swedish man alive. Even EA wouldn't stand up to the might of Blue Lion.
The best part? He'll appear to be killed to many people, but pull an Atari, say he was recovering on another planet, and comes back just in time to be even more badass than a split Crecente molecule. "It's me, I'mma back!" And then they use a new IP to rip a hole through the game industry so wide it makes Goatse look like he has the anus of a five year old. Maybe if they spent some more time "TINKING" about this they would've become THE unstoppable force in the industry.
Wait a second...
If Blizzard's down here... Who's buyin' blue lion?
Erwin
Grave
Posted 2:59 PM 12/9/08
Ooh, Actard. I like it. I think we should run with that one.
Grave
theEnemy
Posted 2:58 PM 12/9/08
Actiblizzard.
theEnemy
kl3pt00
Posted 2:55 PM 12/9/08
i prefer actilizzard
kl3pt00
Rask
Posted 2:47 PM 12/9/08
Lion Voltron needs to be a guitarist in Guitar Hero World Tour.
Vehicule Voltron can rot in the deepest pits of hell.
That is all.
Rask
Rasz-42
Posted 3:25 PM 12/9/08
Has there ever been a merger with so much potential for hilarious company names? Shame on both companies if no one brought up the possible potential in a meeting.
Rasz-42
Kuririn
Posted 3:15 PM 12/9/08
@SinisterSpade: and one in the genesis too i think...
btw wats with the voltron?...............
Kuririn
InsidiousTuna
Posted 3:13 PM 12/9/08
@Erwin: Oh Christ.
InsidiousTuna
KaliKOtt
Posted 3:46 PM 12/9/08
EA must be Voltron Car Force then
KaliKOtt
Snowdaddy
Posted 4:26 PM 12/9/08
I got all excited when i seen the voltron image. Sigh.
Snowdaddy
royaljester
Posted 4:36 PM 12/9/08
I want them to do a study on how many people do not bother to vote because of Lich King.
royaljester
royaljester
Posted 4:35 PM 12/9/08
gg Blizzard
royaljester
coffee_bean
Posted 5:18 PM 12/9/08
Well, if you consider that in the english language the adjective precedes the noun, then Blizzard really won out in this one.
What flavor Blizzard is this? Activision Blizzard.
coffee_bean
Chibirazi
Posted 5:50 PM 12/9/08
So Golion is in the header because...?
Because they combine?
Wouldnt have Getter Robo been better then?
Or one of the power ranger plastic toy´s?
Chibirazi
joeloliol
Posted 7:09 PM 12/9/08
Blizzivision is pretty good. i might just call them that anyways, from now on. lol.
joeloliol
Comments 'rnt Us (usually)
Posted 8:41 PM 12/9/08
waits for the day when something 'interesting' happens with Acti-blizz so 'Voltron gets served'
Comments 'rnt Us (usually)
Freaknut
Posted 9:29 PM 12/9/08
Lol @ "Actard".
Freaknut
kwicherbichin
Posted 11:42 PM 12/9/08
Mazinger Z > Voltron
Blizzard Activision has a nicer ring to it, methinks.
kwicherbichin
Xagest
Posted 4:10 AM 13/9/08
Quit being an Actard, Actard...
I'm not an Actard..
Xagest
Torokun
Posted 4:40 AM 13/9/08
XD
B. A.
Torokun
crabman484
Posted 5:21 AM 13/9/08
anybody else click on this because they wanted to read something about voltron?
crabman484
Jorw
Posted 9:26 AM 13/9/08
I think they should have named themselves Blactivision.
Jorw
tok1879
Posted 12:04 PM 13/9/08
@crabman484: yeah i did, and like most i was disappointed. Why the voltron tease?
tok1879
DestinyGuy
Posted 12:53 PM 13/9/08
All I know is Activision better not mess with my Diablo III.
DestinyGuy