all i can make of it from that pic is that all PS3's under 2 or 3 fat geeks is a hot chick messing with peoples minds?

DoomLight

@bialia: winnar!

Seriously though, I would place my money on the "defeat the cliché" effort. "Gamers are not all fat swarthy nerds, in fact, some are awkwardly thin girls wreaking of sexuality!"

cybereal

Buying a console with virtually no games gives you the chance to lose weight and become the healthy young girl every 40 year old man wishes to be. All thanks to social interaction, thanks PS3.

Draftbaboon

All men just want to be a Tiny girl with pointy Nipples. and play the Playstation 3. Thats gotta be it.

Tilimorf

@bialia: oops. words, not worlds.

bialia

They say every guy deep down inside has a feminine side.

Orionsaint

@wahrugene: The ad was fine, just that *music*... Aarrgh!

Michael McWhertor

@Spartan1308™: funny, but i would imagine the majority of people who will even look twice at this would be gamers. we're reading this on kotaku remember?

stick playstation on it and the world goes blah.

unless you include the worlds "made me do it."

bialia

@Dark_Mirage: That actually makes sense to some degree.

--Core--

Maybe its dealing with the concept of "You don't know what its like till you have walked in there shoes" that old saying?

But honestly, just like the short paragraph below the image.. I looked at it and was just as stumped. Then I looked at the nipples..that made up for it to some degree.

Another thing, she really doesn't look all that happy. Why can't pretty women smile more? Do they really hate themselves on the inside that much?

--Core--

All I can think of is "Sure the PS3 is ugly and huge as hell on the outside... but inside, there is a sexy multi-processor goddess who is noticeably cold"

Dark_Mirage

Ladies and Gentlemen Ad was the coolness.

why the hate Mike?

this ad though sucks sweaty gym ballzack.

@Spartan1308™: nailed it.

zanzibarlegend

I think the girl represents the PS3, Sony has always liked to "slim" down their models, I mean look at the psp, its already in its 3rd phase. Am sure they will slim down the PS3, and shed the layers of "fat" and end up having with what they probably consider a slimmer sexier model. Or the whole death to fat people seems to be another well made point.......

Cannon0811

@ZinkO: USA WE DA BEST: holy shit no i never saw that one....wow who thought that was a good idea?

_Ted_

it's clear that they are telling us that inside every fat man there is a hot young lady:)......Oh GAWD does that mean that they ate her!?!?! o_O Oh gawd!! Kill fat people to free hot young ladies!! Sony demands it!!

_Ted_

@shichi: There is a miniature girl living inside me and she needs to put a bra on because her nipples are poking the crap out of my gallbladder.

shichi

ps3 might be getting slimmer after the reports of the shrink ray on the cell processor?

vinchbr

maybe they should team up with microsoft to help their advertising scheme...

...oh wait!

shade-black

"Even if you are fat and old you have a chance to become that thin, popular, hot girl every high school student would want to be friends with. Welcome Home" - is what i think.

shichi

There is nothing to play on the PS3 so people have to go outside and lose weight. :D

SilverFireshot

...wow...you thought the ladies and gentlemen ad was awful??????..It was pretty good in my opinion, because it was a real advertisement that actually showed what the ps3 can offer..i cant understand how that was awful...

wahrugene

It's an attempt to show what PS3 users are like by showing us within our older generations coming out, well looking better and more fit and even more serious. Now the background I have no idea maybe that Sony is stretching it's reach to more 3rd world countries.

Jubei4221

@popadophalis: I lold. Thankyou :p

Jekht

It's simple. In every fat person there is a thin one trying to get out.

popadophalis

I kinda liked the Ladies and Gentlemen ad :(

Rinaldus

@bialia:
That's actually a not half bad guess.

Rinaldus

I imagine her saying "Being stuck inside three fat guys? Now this is living!"

BMO

"Inside every PS3 fanboy is an abused teenage girl crying for Sony to stop beating them."

DustoMan

@FreakyFavabean: Right on brother. Right on.

sascha23

I honestly find that ad a very unsightly and terrible attempt to make me live in my world, and play in theirs, or whatever Sony's slogan for the Playstation is these days. I'm not into abstract art, if this is what it's targetting. Good job scarring little 6 year olds who wanted one in the first place. HEY KIDS, this is what LITTLEBIGPLANET really looks like!

DELICIOUS BUNNY

Inside every man is a smaller man, and inside that man is a smaller man, and inside that man is an even smaller man, and inside that man is a girl that loves the PlayStation 3.

idrawrobots

ps3 slim confirmed!

bialia

@bialia: heyoh! i don't need to quote anymore.

my bad.

bialia

@taduman: you makeing fun of hamburgers?!

Raziel Dune

I can slightly interpret...

The girl is the smaller version inside the man dolls...
Those type of dolls you find in Russia...
Russia...Russia...

...

OH MY GOD! You unearthed ancient communist alien propaganda! It came from the future. But history is not always set, so it wasn't used when the USSR fell!

It's recognisably easy to spot!

Mister_CrazyGuy

@ZinkO: USA WE DA BEST: wow, I found the ad.

I never want to see it again.

ZinkO: USA WE DA BEST

@taduman: My interpretation stands at "Product shrink FTW! Ask us how to spend your next 400 dollars!"

FadedSpark

I'm pretty sure whoever approved this, would count your reaction as a success!

lumpi

@Raziel Dune: Yeah no kidding. Death to anything that makes us think.

Scott3D

probably means that while you "could" be fat, your ps3 home avatar doesn't have to be -.-

ittekimasu

dude someone needs to fire this marketing department as well cause....i feel as i'm on acid or something.

Raziel Dune

@Capt_Billy:

Anyone remember that ad with the guy's wang as a thumb? Sony's marketing department needs to lay off the hard stuff it seems

isn't it obvious? that was sony's sly way of telling us trophies were imminent!

bialia

Oh wait, I figured out the message: "There's hardly anything inside what at first appeared to be a large and powerful machine." Their most accurate ad to date.

MPSai

@taduman: I live near Chicago, Illinois, USA.

"Spaniards" for us translates to "skinny tortilla eaters." (from now on.)

subterfunk

@taduman:

yall!

Spanish with a southern tang!

MonkeyBiz

Look, nipples!

Darrisbob1

...or maybe they're trying to confuse us.
Well mission accomplished Sony! Good job!

tok1879

@Spartan1308™: ding ding ding ding

Zayus

No matter how fat and/or ugly we may all be, there's beauty inside of us. And as we all know, it's what's inside that really counts!

FreakyFavabean

@taduman: Thanks for the explanation. That makes the ad kinda hilarious :)

AoE

Beauty is Within Us.

Also, Stiff Nipples

Gantz: Your Trusted Friend in Science.

someone ate someone who ate someone who ate someone who eats tofu, and is still alive.

subterfunk

I can only think of one thing, PS3 may look big and ugly but in there's an inner beauty...type of message.

djricekcn

I believe it's trying to say that not all PS3 gamers are fat. Some are skinny. Hell, some of them are even women!

On the other hand it could mean inside every fat man there is a less fat man who has a hot woman in him. Therefore, fat men are hot women.

Gungnir

Is it about Fat Princess, then? xDDDD

Chopper_Mike

@taduman: It's nice to know cruel stereotypes live on. Even in the so-called enlightened European mind. It would be worse if I were fat, and ate more hamburgers ;)

homernoy

There's only one way to describe PS3 commercials: "pretentious for the sake of pretentiousness."

MPSai

I agree with those who said this ad was made to be eye catching, and cause the reader to do a double take. If it were just some standard ad, with screenshots and blurbs, most people wouldn't give it a second glance.

Benzak

I doubt this goes any deeper than what you see there. Chick inside a fat man, inside a fat man, inside another fat man. If that doesn't make you want a PlayStation 3, I don't know what would.

Hey_guy

Anyone remember that ad with the guy's wang as a thumb? Sony's marketing department needs to lay off the hard stuff it seems

Capt_Billy

i think it just means "nofillers" or it means "death to fat people"

eternalsunshineofcoralfang

@metadae: Well, not THAT matryoshka doll, I'll wager...

I'd play "Hot Girl Inside the Fat Guys" doll over a PS3 anyday!

jesterspawn

"It's just going to get into this ridiculous russian doll situation. Have you met my kid? Have you met their little kids?"

Hauler

@Meohfumado: LMAO I'm from San Jose, CA.

These damn Spaniards are crazy. Got to love them--the female ones >:]

taduman

Perhaps they just want us to hollow out the morbidly obese and stuff the insides with hot chicks like some kind of grotesque pinata.

tsulami

Now Sony will be back to the top!

josebr

Maybe it means a Slim PS3 is coming. seems rational enough to me. Or maybe the PS3 is shedding it's skin and finally coming into its own. And then there are nipples.

EvilMetsFan

I'm sure they like Hamburgers... in reasonable sizes.

lumpi

I know what this says... Ogres are definitely onions.

RaginFox

two thoughts:

One. BACHELOR PARTY CAKE!

Two. Does anyone else remember that one PS3 ad where there was that Asian guy in a bathtub who talks about how we are all slaves to the system or something, then he shoots himself at the end?

ZinkO: USA WE DA BEST

@MysidianMan: I'd imagine a fair share of them have been laid off after the fiasco with the marketing for the launch of the PS3.

B33

@taduman:

Wait a minute!!!

What did you darn Spaniards say about Hamburgers?!?!

Meohfumado

I know what this is telling us.. Ogres are defiantly onions.

RaginFox

Its their way of showing how many people have to die before the PS3's inner goodness peeks through like nipples in a thin shirt. The answer is 3 fat people.

Cronoking

@taduman:

Wait a minute!!!!

What did you damn Spaniards say about hamburgers?!?!

Meohfumado

Hidden meaning aside its still a WTF ad to me.

belo

@taduman: ha! "I'm living" or "I live" [...] just can't make up my mind.

taduman

They're probably hinting at a PS3 slim? I read something about it earlier today. Or it basically means that even though the PS3 is fat on the outside, it's pretty on the inside

Supa_S

Inside every fat man is a pretty little girl just wanting to break out and show her inner beauty.

thespyderboy

I thought it was great, the very sort of memorable attention grabbing add that creates affinity for a product. The couple of plausible meanings aren't particularly great but they're not that bad and it's certainly original. I'd much rather see this than just a boring picture of a person holding a controller or whatever.

valleyshrew

I'm live in Madrid, Spain.

I can tell you that the add is talking about how Xbox360 is "American", which to Spaniards means "fat hamburger eaters."

So, the chick inside is the "European" fit-hot-cool PlayStation gamer, not the fat Xbox gamer.

I don't agree, I'm just trying to help y'all understand the intricacies of the Spanish culture.

taduman

@Stevetrop: Just what I was thinking! Now we have to find away to let them OUT!

Phantommizzi

@Aex: Oh nice. At the same time I wonder if they aren't alienating some of their user base. The PS3 ads are always pretty interesting however I think they come off as too "artsy" for a majority of people to get it, or to even want to get it.

Tiger-Fever

I think the ad is saying "When compared to a sex-change operation, the cost of the PS3 is quite reasonable."

Vault69

I'm fairly certain they are trying to sell us plus-sized pants.

Monger King

@Aex: Don't get me wrong... I'm not saying this is a "GOOD" ad. I'm just stating it is easy to understand :p

Aex

Beauty lies in bulk.

goaliegeek

PS3: More fun than a matryoshka doll?

metadae

I think Sony is trying to say what I already knew. Inside the PS3 is a weak little girl named cell.

bigd7387

It says, "Post our ads for free rather than having us actually pay for them to be posted." This is the point of all of their "crazy" ads. They just want people to talk about the PS3. I'm making a note here, "Huge Success".

Spartan1308™

Look, nipples!

mind in rewind

Seems pretty obvious to me, shattering stereotypes and all.

Wolfers

In every fat male gamer, there is a hot skinny chick that wants to come out?

Azriel77

maybe there isn't actually a point to this ad because it basically gets free publicity because its so random. And when i look at this i wonder what the hell could this ad be for bam playstation 3 logo. I don't honestly think this will help move units but it could help the name get out more kinda like old political ads.

gabelogan

i think it means slim ps3. or beauty under a huge outer layer of plactic and mayo

dennisisasian

Here's an interpretation:
The Ps3 is a fat, bulky thing on the outside.
But, within those seven cores, there's something beautiful- The Cell.
And it has the power to make a very beautiful barren wasteland.

Ad-hominem

@EnigmaNemesis: Apparently not ;)

Truthfully, I think most people understand what Sony is going for here. I think most people are just making a fuss to hop on the Sony has crappy marketing bandwagon and look cool :p

Either that or they live next to "Easily Grasped Concepts Airport"

Aex

Wow... the marketing guys behind these things must be high 24/7 to create this stuff

Isn't better to show the strenghts of the console? Aim towards their target audience? Show some games to promote? This kid of ads tells me nothing... maybe I'd watch for a minute to figure what are they selling to me, but at the end I would end clueless (and not "interested clueless"... just "clueless")

Chopper_Mike

PS3 makes you chop off weight?

ffmusicdj

i think they are saying that all "big" gamers are all women inside of us.

hogarth3

I quite liked the Saliva adds. I'm not a fan of the song either, but they cut all the parts out of it that I don't like, and I think the song fit the ads quite well (with the big black exploding organic living PS3 thing in the middle).

Mit

Sony Playstation 3

We see the beauty that lies deep within you.

Deeper.

Under those three fat guys, you gelatinous sack of crap.

Chances

"Who Can Make Sense Of This PlayStation 3 Ad?"

Oh please stop trying to make this look like a paradox you know and we know it means slim Ps3

xBlackwolf

@EnigmaNemesis: specifically, young good looking females trapped inside fat male bodies.

Clearly this is the final frontier of untapped demographics.

1Grand_Marquis

I think it's a visual metaphor:

The PS3 is cutting away the stereotypical gamer, and putting it in the hands of marginally attractive females.

Either that or someone needs to lay off the shrooms.

The_Inquisitor

I believe it's about the PS3 having layers. Like ogres and onions it's got many different faces. That's what I took from it anyway.

danny841

Inside of every overweight gamer male is a beautiful woman waiting to get out.
BUY PS3!
LOSE WEIGHT!
CHANGE GENDER!
BURY EXCESS TOP AND BOTTOM HALVES OF BODY!

Demonbird

I'm gonna go with "someone in Sony's advertising department really wants to make me feel uncomfortable."

Nobuyuki

@Aex:

Bingo ... not just fat male gaming nerds ... but young good looking females as well.

But clearly ones cant see that can they?

EnigmaNemesis

This... is ... living?

Red_Maniac

Inside every obese guy is some super skinny girl.

Stevetrop

Maybe its trying to say that theyve over the years brought the playstation console down to only the very best?

gipmah

balding fat man on the outside, skinny annoying female on the inside.

TheOtherBarber

@Kenji-sama: Hmm.. I think I see what you did there, you little horny... you.

DarkGildon

Holy shit, crappy PS3 ad campaigns, here we come again!

Why can Sony never keep the GOOD ad campaigns like this one:

DigiMish

I looked at it until my eyes hurt. Still I have no idea what it could mean to someone who like to play video games. Maybe it's........scratch that, I just don't know. Oh, fourteen year old boys might be attracted by the fourteen year old girl in the middle and go and ask their parents for a PS3.

homernoy

I think it has the simple meaning of fighting against stereotypes of those that play games.

Basically trying to say that the PS3 isn't just for the stereotypical hardcore gamer, but for anyone.

Aex

@EGBTMagus: That actually makes sense.

Noks415

It's clearly an ad for Fat Princess, but to make all the raging feminists happy, she's actually pretty fucking thin!

DarkGildon

PS3: While I'm a giant-looking piece of hardware, my inside is beauty through function?

tmanflys

Samus

chirpingbee

@EGBTMagus: i doubt theyd call themselves obese to say their making a new slim version...it's hating on the current version which is being sold at the moment.
cool new comments layout btw

last_dread

hahaha it reminds me of one of those "above the influence" adds. This one seems to imply that at the core of all core gamers is a hot chick... is that a masturbatory reference?

benkarl

Slim PS3???

Whoa when did the comment boxes change?

HelsinkiValo

Can read lots of things. All of which make sense.

For example Gamers are fat nerds, but you don't have to be to play PS3!!

Cartman86

they should fire whoever is in charge of marketing the ps3. Wow just terrible, like Sega Saturn bad.

dgd1542

@EGBTMagus: :O

Michael McWhertor

Inside the huge PS3 shell is nothing but a few skinny chips and processors?

supershavin

undoubtedly, THIS is LIVING

Sandbox_Emperor

This just proves that there are woman on the internet... err... gaming internet... thing...

Because they are hiding within guys.

Basically, there are guys who wants to be girls or act like girls or are a girl or transvestites or...

you get the idea.

XdragonSB

I'd say, in general, it's just that anybody could take to the system, not just different flavors of obese white guys.

Maldron

It might just be that Fat guys will just eat you.

Ryosukekun

@BlackStones: I'd prefer the inverse of that.

Kenji-sama

Didn't Sony learn their lesson from the scary baby ads? They probably don't care, or feel the oddness will gain exposure.

Inside every fat lazy gamer is a beautiful skinny chick!

MonkeyBiz

I think Sony's marketing department is just mocking everyone who wants them fired at this point.

MysidianMan

disturbing.
I know it says PS3 on top but is this really a PS3 print ad?

Alex_Mexico

Might be a Ad for change in the PS3.
SLim anyone??

Ryosukekun

ladies and gentlemen is a good song imo if your gonna critique a playstation ad i'd aim at 95 percent of the psps.

gabelogan

Always be yourself, even if it involves a complex and expensive liposuction/vaginaplasty procedure. Also, buy our shit.

Mister_Jack

"I'M BEAUTIFUL! on the inside..." -_-

TheNocturnalSun

Sort of hot girl in ad is obviously a sign that the PS3 will get you laid with the average looking chick next door.

Lightman

@BlackStones: HAHAHAHAHA

Ryosukekun

that chick looks semi hot...

ps. only if shes over 18.

dashyt2dafulliz

Its one of those wooden russian doll things. Perhaps its a metaphor. Oh wait, she does have nipples.

Ruckrover

It's hinting at the PS3 Slim!

EGBTMagus

inside all obese gamers lies a skinny chick O_O ?

BlackStones

What I get from this ad is that even though the PS3 is pretty fat and ugly, there is this sexy beast below the fat.

Sollus

I think it's trying to break the preconceived notion that all gamers are large dudes and say, "We want ur hot chix"

noelix

@wahrugene: Exactly! Maybe the song wasn't great but the content was awesome. Also the visual style was very very nice. He actually didn't like the two ad campaigns most people like...but to each his own.

What I find disturbing about this ad is that the guys seem pretty happy of being sliced in half and hollow...the guy at the left is having a blast. Also the guy in the right looks like a fat version of Bill Gates! The guy in the back is checking out the first guy's butt...weird.

I think the message here is that all these dudes were fat because they literally ate a girl...but in the end the girl cut them from the inside and ate all their insides. What do we learn? Don't eat a girl because she'll eat you from the inside, cut you in half and steal your ps3.

haran_elessar

@-EDGE-:
"7 cores to open your world". Still no edit button sorry :(

-EDGE-

Wii Fit for the PS3 this fall!!!!!!!! >.>

but really, it is Spain... they just made something and cashed the SONY check

scdnyc

If you look closely and count I think the metaphor is "7 cores to open your word".

That or it could mean chicks from Madrid are smoking fucken hawt!

-EDGE-

@cybereal: agreed.

it just seemed like the right thing to say. ;)

bialia

There is sexy inside big thing?

btw sony, that girl is not sexy

ManlyVGnoob

@BMO: Better than the other way around...

Metal_Slug_Solid

Ummm, inside every overweight white guy is a young girl trying to escape?

Islandkiwi

"Get in me belly!"

Fat Bastard ate two dudes and a chick.

Maybe its a PS3 game based on those Russian nesting dolls... but real and not dolls... in the desert.

Eltigro

Well, if you look at the large picture on the linked webpage, the nipples did receive some extra Photoshop attention (that, or it was really, really cold in the studio that day), so maybe yes, it's just "Look, nipples!"

Or... "Hey, you, fat bastard! By the power of 4D gaming, you too can transform into a wispy maiden and touch yourself in all the naughty places! This is living."

Antiterra

@ctuck: nah man i think its saying under every fat guy theres another fat guy who ate a skinny girl with perky nipples... but what does the third fat guy mean O_o??

Milkzhakes

I guess showing games aren't good enough anymore :(

okenny :) ...building bridges (to hide under)

Its like a Matryoshka doll, meaning that Matroska(.MKV) container support is coming to the PS3!!!!

Scaramanga

Well, I for one am now trying to find out how to do this to myself and find my inner runaway woman with out sticking nipples. Hmm, I am pretty sure using an exacto knife would be counter productive, as will a chain saw. Any ideas people?

DancingCorpse

I think this parallels that scene from Shrek:
-----
Kutaragi: For your information, there's a lot more to the PS3 than people think.

Gamer: Example?

Kutaragi: Example? Okay, er...PS3s...are...like onions.

Gamer: They stink?

Kutaragi: Yes...NO!

Gamer: Oh, they make you cry.

Kutaragi: No!

Gamer: Oh, you leave them out in the sun and they turn brown and start sproutin' little white hairs.
-----
(Yeah, I can't figure out what the hell this ad is supposed to imply either...)

laputaquelepario

Hmmmm......OK a serious guess here....

Beauty inside the beast?

Trailnutz

I think the ad is trying to convey what it feels like for the PS3 to try on jeans. The wrong pair makes it feel fat, while the right pair makes it feel like a young spanish girl who's cold, apparently.

Or the EU is getting a PS3 with a built in Gap employee simulator.

wanion

@Spartan1308™:

It the kinda add that sells game systems thats for sure...

ctuck

@Sollus: rofl but they changed gender. what does THAT say?

excaleranth

@Tilimorf:

No isnt it saying that all men ARE tiny girls witih pointy nipples?

ctuck

Maybe they're saying a slim version of the PS3 is coming?

Mobus

I guess the general gist of it is tha sony is destroying the stereotype of the gamer. The illustrations depicts the "real" or "inner" (in the below the surface sense) gamer who is not defined by society's normal definition of what a "gamers" is. Thus, the ad functions as a reality check for those that still look down their noses at gamers (everyone games these days), and also an invitation to those same people to overlook their ignorantly made assumptions about gamers as fat, bald losers, and give gaming a try. (afterall even this cool, cute, slim girl would give it a try).

cppoet

@Mike918: Well, he's right, that's no natural tit shadow. It's clearly rendered - no way that's in-game.
*sigh* Killzone 2 all over again... But with a tit in a tight shirt instead of twats in power armours.

Antiterra

@last_dread: You sir...have a problem.

Mike918

i think they are going for that gaming is now acceptable for young attractive ladies and not just fat men/average joes/skinny dudes

ArmyofJuan

the detailed shadow on her left tit is simply mind blowing

last_dread

I am just wondering when we will see some little demon child chew through her stomach.

CapnSpank

Inside of every chubby gamer there's a beautiful woman waiting to get out.

Wait... what? I wanna buy pot from Sony's marketing department. Clearly, they've got the good shit.

What The Geek

Could be some viral marketing for a slimmed down PS3, I mean they just did get the 45nm chip down. That is just my thought.

CapnSpank

I think the Saliva song was the best part of the old ads, maybe they should bring that back. I can't be the only one that thinks so considering they sold a ton of CD's.

Sweetsauce

I think its saying that underneath that big fat grill, there is still something beautiful,
and yes,
it has nipples :p

sbsoccerman13

I was wondering why this site wasn't working earlier....new comment boxs!

friscom99

@okenny :) ...building bridges (to hide under): indeed.

how about instead of this "lifestyle" (or whatever) nonsense, they freaking advertise the software?!

bialia

@Scaramanga: That's actually a very well thought out analysis. I had the same idea with the dolls, but never thought about the connection to the file format. Very plausible, nicely done.

Mrmoo2002

I love it!

Jeremy

It's been mentioned before, but seemingly not enough.

It seems pretty simple to me.

"Hey not all gamers (especially the ones who own a PS3) are fat sweaty guys. In fact some of them may even be waifish underfed girls with big foreheads."

Okay so that last part was personal commentary, but you get the idea.

Diddy_Mao

I think it's: "Let's choose the most bizarre, strange, weird, strange ads so people keeps talking about it" ad type. And you know what? It works!

Bokusatsu_Tenshi

Sony Pictures must be coming out with a horror version of The Sisterhood of the Traveling Pants.

erlik

I think it's trying to say that all men are really women, and it's Sony's job to make everybody come to that conclusion.

Talleh

the minds at the sony ad department are very freaking jacked up...

Pupnasty

I want to be the little girl?

TheLAG

You got a 400 dollar console, versus a 200 dollar console in a US market where people are struggling for money. You need commericals that will make people WANT to go out and spend an extra 200 dollars for your product. This ad doesn't do anything...

Thomaticus

Maybe it just a visual representation of the PS3.

Large powerful exterior shell. sleek and beautiful interior.

gnudna

@taduman:

hehe...no worries. My grandma was old country Spaniard...them Spanish women got some fiery blood I can tell you that much.

Meohfumado

"Gaming isn't only for fat dudes, it's for Hot chicks too! Get a Playstation 3 you pedophile!"

That's how I see it.

Littlefields

"When you own a Ps3, inside every fat guy is a hot girl waiting to please you."

MakaiTenshi

Nipples :)

Kanoopy

This ad is probably trying to say:

"It's a fat-guy-eat-fat-guy world out there. Learn how to survive with your Playstation 3."

EloquentZen

Well if you ask me, if one cannot figure out the ad on first glance, I'd say the ad failed to do it's job.

Lately, Sony ads haven't been making any sense at all.

Uchikoma

@taduman: If that's true, whats Spains problem with making fun of other countries? Didnt they learn anything from that Olympic basketball ad?

NoBullet

@MakaiTenshi:

I prefer my hot girls not to look like teenage boys.

Tyrannical

I think it represents the number of features being cut to lower prices on the console. One of the fat suits/shells is backwards compatibility. Another is a couple USB ports. Etc. etc.

Sloopydrew

PS3 Slim? haha idk i think im reading into it too much.

shefakedit21

@Littlefields: talk about target marketing

Seiven

Well the less fat one ate the girl, then the fat one ate him and after that the really fat one ate the fat one! and she escaped !

MKLOL

It's just a visual representation of PS3 life time sales esitmates.

Tyrannical

It's a metaphor for the system itself. On the outside you see some fat dude that doesn't look like much, but on the inside it's really just a hot chick. Totally describes the console.

Andienus

A PS3 with nipples?! A thinner PS3? It's possible... but honestly how much thinner?

cowpop

@Kanoopy: "Nipples" he says? try Mooseknuckle!!!

huppster

They're making a slimmer PS3 is what I'm thinking.

Ryuk

Sony just doesn't get the fact that the general gaming audience isn't into obscure and disturbing metaphors.

SuperStingray

Sony is at it again.

Rongeong

Looks to me like the PS3 is getting a redesign...and a sex change.

Mikey G

Sony, what the fuck? Seriously.

hagridore

You can CLEARLY see her left (right side on your screen) nipple.

That is all

Righty Grove

Here's what I think:

The wooden Russian doll imagery is to indicate that she, the gamer, has multiple in-game personas that are all drastically different from her. But, at the end of the day, she's still the most important thing--she's the one controlling the in-game personas. Her being the only one standing and standing at the core of them while they're on the ground means that she is dominant. She > them. Without her, they are nothing, which is why the three personas are knocked out. She's always the core.

Also, notice that there are three personas, perhaps one for each PlayStation. That is very deliberate. She is the core of the PlayStation3 and the PlayStation3 experience--her, the individual gamer, not her personas. In other words, the consumer is more important the personalities that the consumer will assume playing PlayStation3 games.

cervantes240

Ummm.... Lesseeeeeee... Let's ditch the fat and hollow gamer crowd and market the console towards adolescent girls... uh... that are inside the fat and hollow gamer crowd. Color me boggled.

MadMinstrel

I think it's a cryptic teaser ad for Sony's next first party killer app, their HD next-gen update of those Russian dolls.

EmTeeZ

I'd have to guess that it's a reference to an upcoming thinner, cheaper, more attractive model, thanks to the new 45nm cell processors.

The nipples? Those are probably just so no one confuses it with those Subway ads. Unless Jared gets a sex change.

mhlaxp

O.o........ Sony you need to learn some market appeal cause you're just not helping with these ads

Fstrike

Sony doesn't like fatties apparently

thistimeXitswar

@Mikey G:
You could definitely be on to something there. PS3 "slim", coming in 2009 with the new 45nm CELL? hmmm...

0rin

@Mikey G: sony redesign came to my mind too, too bad there's no news on a new ps3 serial number which I would be hoping to show up anytime now if it is to be announced on TGS.

JetPogi

inside every good man, is a good woman..

Momentarylogic

No. This is an ad to a new "Feeding Frenzy" game. This time using humans and brown filter colors for a more realistic appeal.

King Seafoam

I think what they are trtying to say with this as is:
"every fat player has a young anorexic girl inside"

Fenian

Clearly the "be who you want" scheme, which they had all the time with the PS3.
Girl's cute. Only has to eat more and gain about 20 pounds...

tylerstyle

Surrealism isn't supposed to make "sense". That's the point. Wanting it to make sense or have a specific meaning, will only end up with you scratching your chin and asking passersby, "what's up with these big floppy clocks".

Sony's ads have always been...um, phantasmagorical in nature and you have no one to blame for that but professional blue key wielder, David Lynch. He sent them down this road almost 13 years ago and it seems they've never looked back.

@everyone: Oh, what's that? The ad is about fat Americans. Really? Oh, okay.

komakid

@homernoy:

I spent 4 years overseas in europe, and they are no more enlightened than we are.

postulio71

Fat people like to eat other fat people. The cycle continues until you realize that all their gorging is because they got dissed by that one skinny girl who spat in their faces.

Simple_Man

@taduman: ...psst.. those aren't Spaniards in San Jose...

TeknoVagrant

Inside every fat gamer there's a skinny girl waiting to come out?

Kind of a scary thought...

unwesen

@taduman: Bang on !!! apart from i don't think it's aimed soley at americans just the stereotype of geeky fat gamers.

Bum_Trumpet

Thinner ps3 model. And maybe a reference to casual girl gamers or something 8D something crazy

SamL_

@komakid: Nutty. For example:

+ Watch video

komakid

This is clearly a take on that old (sexist) Wii-ad, the one they stole from Apple.. "Hi, I'm a Wii" says the cute bubbly girl in the bikini.. "I'm a PS3" says the fat chick with glasses and nerdy clothes...

It's like "Yeah I'm nerdy and smart.. But I'm hot too, underneath!"

monkeybeach

I think this is really just trying to appeal to female gamers. Sort of the "I'm not the stereotype console" or "Even girls play PS3" deal I guess... I dunno really, but that's what I'm sort of seeing it as. All I know is that if your message isn't very clear then your marketing needs some work.... unless that's what you were aming for but Sony is too direct for something like that.

Rev

@cervantes240:

that is an interesting analysis.

i was going to point out that it was clearly a take on the Russian Dolls that stack inside each other, but then i realized those were actually called Matrjoska Dolls, so it was already pretty evident given the title of the piece.

as for what it all stands for, i do think its about the person behind-the-avatar... when you play someone online, you could be playing against anyone, regardless of what their avatar resembles... you could be a fat man who secretly plays as an attractive woman, or an attractive woman who secretly plays a fat man! or anything in between.

whose to say theres not someone else inside the girl!

joeloliol

Isn't there a little girl in all of us?

Sousanator

What it's trying to do is make as many people as possible spend time and effort trying to figure out what it means on countless Internet discussion boards, and other such forums of discussion.

C'mon guys, fight the machine. We'd barely bat an eyelid at a more straightforward ad compaign.

Allaby

@joeloliol: It's quite simple really, it's saying to all the fat gamers out there "Hey, don't you want her in your pants?"

MikeAngelofDeth

It's like they are saying, "Hi, can you see us? Pay attention to us. No, don't look around for any small obscure text to see what this ad is all about. We're covered in a white thin fabric so we'll really pop in all these dark muted colors. C'mon, you know you just want to stare at all our pointy glory :D. And yes, it's not cold, we're just glad to see you ;)."

I may only have a minor in marketing, but I think it might be a tad more successful as an ad if it actually showed the product or had ANYTHING to suggest it was associated with the PS3.

Cover up the small text in the top right corner and you might as well be looking at some post modern, Dali inspired