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Xbox 360 Encouraging More Creepy Living Of Your Moment
Posted by Michael McWhertor at 10:20 AM on September 27, 2008
Can't say I was much of a fan of the first "Live Your Moment" ad, the "casual" targeted slow-motion nightmare that kicks off Microsoft's new Xbox 360 holiday ad blitz. Fortunately, the next two, shot in the same vein and focusing on LEGO Batman and Xbox Live Marketplace's video download service, are simply more goofball than cringe-inducing. The kid in the second ad spot, fresh-faced though he may be, looks like he's getting a hit of heroin off-screen, he's so delighted.
Don't do drugs, kids. Play LEGO Batman instead.
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Raptr569
Posted 11:08 AM 27/9/08
I guess this is Microsofts way of tempting the "casual gamers in Europe" that they are so concerned about creating their console for.
I can imagine the meeting where they decide that showing living rooms in the back of peoples heads while they are in a living room is an excellent advertising campaign to lure casual gamers from their Wiis and PS3s...
Raptr569
Indy_aka_Rex
Posted 11:07 AM 27/9/08
I'm sorry but these commercials are terrible.
Next time MS, hire those guys who made you the Seinfeld PC ads...
Indy_aka_Rex
Reiden
Posted 10:58 AM 27/9/08
What's with these MS commercials? First, they somehow manage to make Seinfeld look like an ameteur, and now we've got people keeping miniature robots of themselves in their own skulls. What will they think of next?
Reiden
icegoat
Posted 10:55 AM 27/9/08
@Pizookie: I really likes the Gates/Seinfeld ads, I dont care if they werent selling anything, thats why they were interesting.
I dont like to simply fall in line with the crowd or blindly repeat whatever the opinion of the article is, but I dont really like the brain replacement ads.
icegoat
NorthernAvengeR
Posted 10:55 AM 27/9/08
@Mister_Jack: [www.penny-arcade.com]
NorthernAvengeR
Moonshadow101
Posted 10:54 AM 27/9/08
@RaepGoblin: Protip: When criticizing someone, having their competition's controller as an avatar tends to reduce one's credibility.
Moonshadow101
unit
Posted 10:54 AM 27/9/08
family games now on xbox360 folks..woooohoooo :/
unit
RaepGoblin
Posted 10:48 AM 27/9/08
These are terrible.
RaepGoblin
Mister_Jack
Posted 10:44 AM 27/9/08
@Pizookie: Effective at what? WHAT THE FUCK IS GOING ON IN THOSE ADS?!?!
Mister_Jack
Xander
Posted 10:42 AM 27/9/08
Xbox 360: Now for Eddie Murphy in Eddie Murphy.
Xander
ShaggE
Posted 10:40 AM 27/9/08
Midgets always emerge from the back of my skull when I turn on my 360. You'd think it would be annoying, but no. They're actually quite pleasant folks.
It's the alligator that emerges from my ass when I play Wii Sports that really gets bothersome. In fact, didn't the first Wii ads focus on that?
"Wii Would Like To Shit Alligators."
ShaggE
Darrisbob1
Posted 10:39 AM 27/9/08
@Pizookie: true
Darrisbob1
CockneyKaiser
Posted 10:39 AM 27/9/08
"Hard Drive Required" indeed, Mr. Arcade.
CockneyKaiser
Chaoticevl
Posted 10:38 AM 27/9/08
While I saw the original one on TV i never saw it as creepy, but I also think they missed their purpose with it. If it was supposed to show how much fun they were having, it looked more like how much they could be having, and that just makes them look lazy to me.
Chaoticevl
pewpewlazer
Posted 10:37 AM 27/9/08
If one of her special moments is watching netflix with her unappreciative cheating boyfriend then I feel sorry for her.
pewpewlazer
hamandcheeseUK
Posted 10:36 AM 27/9/08
These adverts seem pretty crappy to me. Though the Rockband 2 one says Rockband 2 is going to be released in November, which is news to me.
hamandcheeseUK
Pizookie
Posted 10:36 AM 27/9/08
They should just stick with the Gates & Sienfeld ads which they use for Windows. To me they're much more effective, but I guess I'm not their target audience.
Pizookie
Mister_Jack
Posted 10:32 AM 27/9/08
Nope. Sorry Microsoft. The back of my head is where I keep all my dirty jokes.
Mister_Jack
shahmastert
Posted 10:32 AM 27/9/08
Wow...
Commercials and ads these days.
shahmastert
gadjet
Posted 10:32 AM 27/9/08
these are really great ads, really caught me off guard the first time.
gadjet
MrBionic
Posted 11:27 AM 27/9/08
@Moonshadow101: Nice riposte
MrBionic
TheJeanGenie
Posted 11:26 AM 27/9/08
I think it's the lack of a soul behind their eyes that gets to me. "Buy a 360, become a zombie!"
TheJeanGenie
Bokusatsu_Tenshi
Posted 11:23 AM 27/9/08
Creepy... but I've seen worse from Sony.
Also, interesting idea for a horror movie.
Bokusatsu_Tenshi
ssh83
Posted 11:45 AM 27/9/08
They definitely took the easy way out. Anyone can come up with random weird stuff to be memorable..
ssh83
Đipic
Posted 11:32 AM 27/9/08
@naxik: It's good advertising. Deceptive to the uninformed masses.
Đipic
naxik
Posted 11:30 AM 27/9/08
i find it odd that the first add is advertising downloadable movies. a feature the arcade 360 cant do unless you buy a 100 dollar hard drive.
naxik
Dragzonox
Posted 11:56 AM 27/9/08
Give mey oyuoa moooneneyyy!!!
Dragzonox
ruba-dub-dub
Posted 11:50 AM 27/9/08
ok, I absolutely loved the Rockband 2 commercial because it had well, music in your head. it MADE SENSE and was very SciFi.
these new ones just look retarded and completely take away the originality the RB2 one had. i'd say this marketing has failed.
ruba-dub-dub
akashhhhh
Posted 12:28 PM 27/9/08
@gadjet:
I agree. They're really jarring.
akashhhhh
r0xx1t
Posted 12:20 PM 27/9/08
The first one was great because the person wasn't at all goofy looking. The two people in the next one are goofy.
r0xx1t
Gouki4u
Posted 12:10 PM 27/9/08
Is Microsoft trying to outweird Sony's advertising department?
Gouki4u
Thorax
Posted 12:48 PM 27/9/08
@Thorax:
+ Watch video
Thorax
Thorax
Posted 12:47 PM 27/9/08
Nothing will ever be as weird as the David Lynch PS2 ads.
Thorax
DARTH_TIGRIS
Posted 12:53 PM 27/9/08
After 3 of them, its clear to me that the commercials are all about A SENSE OF WONDER. And I feel they capture that fairly effectively. Maybe that's what gaming needs to do right now, because this economy is scary right now. Escaping with wonderment into the games in the backs of our minds may be appealing to the masses...
DARTH_TIGRIS
RvolutionPeace
Posted 1:27 PM 27/9/08
@Pizookie: Those ads were classics. The subtle humor of the "Conquistadors" will never be forgotten.
These ads are nice and all, but the facial expression is painful.
RvolutionPeace
Cess007
Posted 1:25 PM 27/9/08
Okey; someone should have already tell MS to don't hire the guys how makes the Sony Ads.
Seriously >>
Cess007
DreamDivision
Posted 1:16 PM 27/9/08
@Gouki4u: I'm sorry, but robotic heads is nowhere near as creepy as demonic, laughing baby dolls.
DreamDivision
Albi4ever
Posted 1:43 PM 27/9/08
@CockneyKaiser:
Yeah, i saw that too!
very manipulative and sloppy, i think.
so xbox can do movies! great! Then you tell us that for 129 pounds gets you an Xbox Arcade. which cant do movies. but you don't tell us that!
next they'll try to sell me undercoating and an extended warranty.
anyone who gets screwed but this deserves it though, because researching the internet on things you buy is a good thing to do.
Albi4ever
tmoney1492
Posted 2:06 PM 27/9/08
Nothing can touch the complete and total cheese fest that was the Rock Band 2 ad. That was plain embarrassing. These ads are kind of weird but at no point do the reach the slapstick that the hideous Rock Band ad did.
tmoney1492
Albi4ever
Posted 1:49 PM 27/9/08
What MS needs to be doing is showing how "cool" PCs and xbox is. Show "Mac" kid paying with his ipod and his ibook and his imac, and acting all smug talking about elitist things. Next, show a a "XBox/PC" adult playing all these rad games and rocking out.
I always get upset at those Mac commercials because "mac" kid isnt a cool person. he is a prick that doesnt like fun, and just likes music you have never heard of and always likes to tell you about it. Mac cant be upgraded, cant play cool games and cant be modded out the butt like a PC can. Mac guy needs to get hit by a truck that Jerry and Bill are driving on their way to meet middle America.
Albi4ever
tmoney1492
Posted 2:27 PM 27/9/08
@Thorax:
Yeah, can't argue with that. It seems that most music game ads have been really, really bad.
tmoney1492
Thorax
Posted 2:24 PM 27/9/08
@tmoney1492: Still better then the Guitar Hero ads were slash came out of the guys body.
Thorax
ruba-dub-dub
Posted 2:21 PM 27/9/08
@r0xx1t: i just want to break their faces in, they are so damn goofy looking.
ruba-dub-dub
tmoney1492
Posted 2:09 PM 27/9/08
@tmoney1492:
Oh, and just to be clear I'm referring to the first Rock Band ad, not the "live your moment" Rock Band ad.
tmoney1492
Chewbenator
Posted 4:04 PM 27/9/08
Nope, these commercials creep me out.
Chewbenator
dgonchild
Posted 3:58 PM 27/9/08
I dont see what's wrong with them. WTF is up with people saying anything that isnt a simple "Buy me!!!" is weird/scary/bad/etc? Specially "journalists"... Seriously.
dgonchild
CitizenInsane27
Posted 4:27 PM 27/9/08
@Albi4ever: Ouch, I'm a Mac user....I don't really take offense to it as much as you may not fully understand the 'culture' you're describing, as yes, I've seen those elitist Mac users, but I've also seen some of the best software for music/video/picture editing software used by high end universities and low end schools which are appreciated by many people, both smart and not so much, because they are not as difficult or cluttered as a Windows PC can be, especially in light of public use. Also, those new PC commercials (not the Gates/Seinfeld ones) were busted out in public as being made on a Mac. Just saying.
CitizenInsane27
CitizenInsane27
Posted 4:22 PM 27/9/08
@Bokusatsu_Tenshi: Agreed, we have definitely seen worse from Sony, these are just like really dumb versions of Tim Burton ideas that never went anywhere.
CitizenInsane27
CitizenInsane27
Posted 4:30 PM 27/9/08
These commercials don't really creep me out per se, they just don't really convey what they are trying to, to me as a consumer. Just like the stupidly odd Sony ads, they are really just diluting the point with fancy new aged marketing effects. Like the 'Families playing together' bit...the dad was doing nothing, he was watching on, mindlessly. Same thing with the chick and dude watching videos. She seemed to be enjoying it, he looked bored as hell. I just think that there could be more interesting ways to show off the amazing features an Xbox has, these just make it seem like a work of science fiction.
CitizenInsane27
Cagny
Posted 5:45 PM 27/9/08
Ooooh. They're marketed for the UK! I understand now
Cagny
uzivatel
Posted 5:44 PM 27/9/08
They should make a Halo 3 version of "Live Your Moment" ads.
uzivatel
DAlandy
Posted 7:31 PM 27/9/08
Well, I finally got what was going on in these commercials. And I have to say, it gave me chills down my spine. I'd like to buy myself a 360 now.
DAlandy
DarkNessbear
Posted 7:51 PM 27/9/08
@gadjet: These are really gross and creepy to me... And they just make it look like 360 is only good when you play it stoned.
DarkNessbear
Asbestos_Underwear
Posted 9:54 PM 27/9/08
First the wonder why everybody thinks of Microsoft as scoundrels for years, then they advertise with a "hard-disk required feature" and the price of the no-hard drive version.
Asbestos_Underwear
JAGJEET
Posted 11:46 PM 27/9/08
@Thorax: Was that Kaz Hirai???
JAGJEET
teeps1981
Posted 11:51 PM 27/9/08
@Raptr569: Casual gamers have PS3's?
teeps1981
NeoStarr
Posted 12:28 AM 28/9/08
I hope that chick red rings.
NeoStarr
GodKiller0
Posted 1:16 AM 28/9/08
Did they took ideas from bad sony adds?
GodKiller0
RawSteelUT
Posted 1:35 AM 28/9/08
Gota love the crazy ass commercials on the other side of the Atlantic.
RawSteelUT
SeraphX2
Posted 5:56 AM 29/9/08
@gadjet: PS3 did weird commercials first and MS thinks they just have to do the same.
SeraphX2
Somaed
Posted 12:26 PM 27/9/08
lol the chick in that video look like she suffered a stroke watching Movies on the 360
Somaed