advertising
Culture
$US25m In Left 4 Dead 2 Ad Spend Gets You At Least Two Trucks
11:20AM Michael McWhertor | Valve is earmarking an impressive $US25 million in marketing to make sure that everyone with functioning eyes knows that Left 4 Dead 2 is coming this November. That includes at least two putrid trucks dedicated to promoting the game. More »
Culture
Tecmo Shows How You Put Boobs On A Wall
3:00PM Brian Ashcraft | For the launch of Ninja Gaiden II, Tecmo released a series of viral-type ads. Here’s how they made them. Fascinating.
Culture
What Happens When A PS3 Is Catapulted Into A Bravia?
7:00PM Brian Ashcraft | Stuff breaks. Duh. This clip is from the folks at Sony Australia. More »
Culture
The PS3 Only Does Everything…Plus Kidnap Your Family
7:30PM Luke Plunkett
Poor Aaron Howe. The guy makes an honest living, tries hard to keep his kids happy, and what happens? Sony Computer Entertainment’s “Kevin Butler” goes and cuts Aaron’s grass. Creepy.
News
Sony Cuts Nigeria Line From PS3 Slim Ad
3:00PM Brian Ashcraft | Sony’s original PS3 Slim price drop ad may have pleased gamers, but it pissed off the entire nation of Nigeria. The ad was pulled, and now a reworked version has hit the airwaves. More »
News
Finally, Some Responsible In-Game Ads
7:30PM Luke Plunkett | You mention “in-game ads”, people get shirty. Don’t like the fact they’re being sold stuff within something they already bought. But there’s less ground for complaint with in-game ads bought for a good purpose. More »
News
The Beatles: Rock Band TV Spot Does Abbey Road Overload
11:20AM Michael McWhertor | Expect to see this television commercial for The Beatles: Rock Band more frequently than the insides of your eyelids this fall. Thank goodness it’s both interesting and technically impressive. More »
News
A First Look At Two Of The PS3’s Newer, Funnier Ads
3:00AM Brian Crecente | As we mentioned yesterday, Sony is on the cusp of launching a brand new ad campaign for their brand new, slimmer, less expensive PlayStation 3. More »
Culture
The Mario Scape Pepsi Built
7:20AM Brian Crecente | Witness the spectacular aftermath of a Coke versus Pepsi “display war” in a California grocery store. More »
Culture
