Advertising

In Real Life

SoulCalibur Poster Is As Subtle As Arse Cheeks In The Face Can Be

10:00PM January 27, 2012 | Brian Ashcraft

And you thought the giant boobs were crass? Ha! This is another advert for upcoming fighting game SoulCalibur V. It’s cheeky. Literally. More »


PlayStationBrought to you by

Lord Of Hell Accidentally Takes A Bus To Michigan

6:00AM January 21, 2012 | Mike Fahey

In the first of a series of live-action videos promoting Square Enix’s PlayStation Vita launch game, Army Corps Of Hell, the Lord of Hell takes a bus to Hell, Michigan. Honest mistake, really. More »


In Real Life

Dudes, This Guy Wants You To Play His Game

11:20PM January 20, 2012 | Brian Ashcraft

You might not know Toshihiro Nagoshi. But once you see his face, you’ll never forget it. More »


In Real Life

What The Hell Is Sonic Doing In This Insurance Ad?

5:00AM January 8, 2012 | Owen Good

This is appropriate. Every time I’m out speeding around and run into something, I feel like I’ve lost all my rings, too. More »


XboxBrought to you by

How To Block Xbox 360′s Dashboard Ads

5:00AM December 10, 2011 | Brian Crecente

Among the many tweaks and upgrades (and one downgrade) packed into the Xbox 360 dashboard update was one feature people aren’t very happy about: interactive TV ads. More »


In Real Life

Something More Than Shoeshine: How Video Games Become The Advertisement

Flag
3:00PM November 16, 2011 | Mark Serrels

Video games have often featured advertisements, but what happens when the game itself becomes the ad? Increasingly we’re starting to see advertising agencies create iOS games that exist purely to strengthen the brands of their clients — games whose sole purpose is advancing product. What does this mean for video games as a whole, and do we want this kind of intrusion in our lives? More »


Mobile

Firemint’s New Party Play Ad Is… Interesting

Flag
11:30AM November 12, 2011 | Logan Booker

OK, interesting is the polite way of me saying “It makes me uncomfortable”. That might have something to do with the fact that I once worked as the studio’s PR and media relations guy until September of this year. If I was still in that position, I might have thought twice about making this video. More »


In Real Life

Jonah Hill Stars In This Live Action Call Of Duty: Modern Warfare 3 Ad

6:30PM November 5, 2011 | Brian Crecente

The official live action trailer for Call of Duty: Modern Warfare 3 isn’t supposed to hit until Sunday. But it’s started popping up on website ads late Friday night so we grabbed a copy. More »


In Real Life

The World Has Become A Video Game, And It Is Very, Very Sad

8:30PM October 10, 2011 | Luke Plunkett

This is a commercial currently airing on Australian TV. I won’t spoil the bizarre ending by telling you what it’s for, but that’s not the point. The point is how great the voxel effects look. More »


In Real Life

Swiss Officially Neutral On SHODAN Vs. GLaDOS

2:00PM October 1, 2011 | Owen Good

Switzerland’s public broadcasting company this week released that advertisement below — “The Phony Wars” — to tout the service’s new iOS and Android apps. And, Swiss to the last, they declare their neutrality between those two platforms. More »