Video games have often featured advertisements, but what happens when the game itself becomes the ad? Increasingly, we’re starting to see advertising agencies create iOS games that exist purely to strengthen the brands of their clients — games whose sole purpose is advancing product. What does this mean for video games as a whole, and do we want this kind of intrusion in our lives?
OK, interesting is the polite way of me saying “It makes me uncomfortable”. That might have something to do with the fact that I once worked as the studio’s PR and media relations guy until September of this year. If I was still in that position, I might have thought twice about making this video.
The official live action trailer for Call of Duty: Modern Warfare 3 isn’t supposed to hit until Sunday. But it’s started popping up on website ads late Friday night so we grabbed a copy.
This is a commercial currently airing on Australian TV. I won’t spoil the bizarre ending by telling you what it’s for, but that’s not the point. The point is how great the voxel effects look.
We don’t normally post advertisements for the sake of it here, but these ones – in which Uncharted star Nathan Drake shills Toyota 4WDs – were just too bizarre to pass up.
Valve is earmarking an impressive $US25 million in marketing to make sure that everyone with functioning eyes knows that Left 4 Dead 2 is coming this November. That includes at least two putrid trucks dedicated to promoting the game.
For the launch of Ninja Gaiden II, Tecmo released a series of viral-type ads. Here’s how they made them. Fascinating.
